ALL > Lifestyle > Football Trend Report


About the Football Report

The Football Trend Report is an extensive collection of research detailing sports innovations in professional football apparel, footwear, football training equipment and collectibles. Consumers demonstrate their loyalty to beloved professional football teams and even college football teams by wearing their favorite football jersey and buying team paraphernalia. The more avid football fans will even create viral videos and memes featuring professional athletes. Our report will allow businesses in the sports industry to hone in on niche preferences of the consumer.

Who It's For

Our research will assist media conglomerates and broadcasters of live football games with marketing, branding and advertising innovations provided by popular trends cultivated by the consumer. Our concise data gives companies an advantage with crowd-sourced research pertaining to sporting goods, equipment and fashion.

The research in the Football Trend Report gives businesses an advantage by examining crowd-sourced research pertaining to sporting goods, equipment and fashion, which can be leveraged to spark creativity for product design and marketing strategies.

The Football Trend Report, last published on Mar 09, 2015, includes 72 PRO Trends and 360 examples of football market research and football consumer trends related to: jerseys, sporting goods, professional athletes, athletic wear, sports and football trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our football research is based on Trend Hunter's crowdsourced football articles and 2,367,000,000 total views of data. [Learn More]

Report Contents

• 72 Football PRO Trends = 72 Powerpoint Pages Football PPT Report
• 360 Football Examples

Online Extras With Full Subscription

• 50 Football Videos (Online) Football Videos
• 2,160 Football Images (Online) Football Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Football Pro Trends

Each Football PRO Trend is on its own slide with implications, a quantified score, and examples linked to online football articles, videos and images. Examples:

Athletic Minimalism Fitness fashion becomes streamlined and minimalist for added versatility Implications - The sportswear and fashion industry have collided in efforts to appease both the fashion-focused athlete and the fitness-focused fashionista. To be as versatile as possible, collaborations between fitness retailers and fashion brands opt for a minimalist design that can translate effortlessly from the gym to the street. Ultimately, fashion fitness reveals a consumer desire for performance and functionality along with aesthetics.
Athletic Minimalism
Fitness fashion becomes streamlined and minimalist for added versatility
5 Examples + Score + Implications


Crowdsourced Exposure Brands encourage consumer participation with the promise of exposure Implications - Crowdsourcing ideas for products and campaigns has proven to be an effective way to increase consumer-brand interaction, and brands are inciting participation through the promise of exposure. Providing a sense of status for those whose work is prominently featured as part of a campaign, this approach encourages more, and higher quality contributions.
Crowdsourced Exposure
Brands encourage consumer participation with the promise of exposure
4 Examples + Score + Implications


Fandom Reward Brands appeal to specific fan bases for increased consumer loyalty Implications - Brands looking to increase consumer engagement through contest marketing are harnessing the power of the "fandom." Fiercely loyal and unrelentingly passionate, fan communities, whether they be dedicated to sports teams, television shows or musical artists, are willing to immerse themselves in a multitude of challenges to reap very specific rewards. These hyper-concentrated contests reveal the benefits of targeted versus broad marketing.
Fandom Reward
Brands appeal to specific fan bases for increased consumer loyalty
5 Examples + Score + Implications


Vegetarian Indulgence Consumers buck the health food trend with decadent meat-free alternatives Implications - Vegetarianism has become synonymous with health, it seems, with many people assuming meat-free meals are automatically more nutritious than their carnivore-friendly counterparts. However, even vegetarian meals are succumbing to the health food backlash, featuring richer ingredients, heavier portions and even deep-fried cooking methods. This shift reveals that the consumer desire for luxury and self-indulgence trumps dietary restrictions.
Vegetarian Indulgence
Consumers buck the health food trend with decadent meat-free alternatives
8 Examples + Score + Implications


Comical Culturalism Brands use humor to connect with diverse ethnic groups and establish trust Implications - As the purchasing power of ethnic groups like Hispanics rises, brands are responding in kind with targeted marketing that takes a more lighthearted, humorous approach to establish trust. This tone of humor and authenticity is used as a means to communicate a sense of kinship and friendly interaction.
Comical Culturalism
Brands use humor to connect with diverse ethnic groups and establish trust
5 Examples + Score + Implications


Beacon Stadium The sporting industry battles the at-home entertainment industry with technology Implications - Whether sports fans want to find the nearest washroom, their seat, get food delivered to their seat or connect with their favorite player, beacon-enabled stadiums are now making this possible with the click of a button. This is only the beginning, as the term "sport spectator" will soon be antiquated with more interactivity to compete with at-home entertainment.
Beacon Stadium
The sporting industry battles the at-home entertainment industry with technology
7 Examples + Score + Implications


App-Enabled Sporting The social aspect of team sports is transitioned to mobile technology Implications - Apps and social networks specifically designed for the sporting consumer are on the rise as technological integration is demanded across all industries. As consumers crave social interaction for solo activities like jogging, apps designed to increase socialization are expanding the need for more connected everyday tasks.
App-Enabled Sporting
The social aspect of team sports is transitioned to mobile technology
5 Examples + Score + Implications


Homespun Allure Marketers turn to laid-back household settings for consumer allure Implications - Moving away from exotic locals, marketers are turning to simple household settings to convey a sense of familiarity. Using comforting elements of home to promote products and campaigns, brands are referencing activities like sleeping in to connect with consumers on a more approachable level. This speaks to a growing need to market not only product design, but consumer lifestyle as a whole.
Homespun Allure
Marketers turn to laid-back household settings for consumer allure
4 Examples + Score + Implications


PLUS 66 more Football PRO Trends and 360 examples!



Boost your football consumer insight!
Three options to kick-start your innovation...


1. Football Trend Report

72 Football PRO Trends
Football Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

Football & 100+ Reports
2013 Trend Report
$1,250

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,210 $1,250
Most Popular - Save 43%