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About the Football Report

The Football Trend Report is an extensive collection of research detailing sports innovations in professional football apparel, footwear, football training equipment and collectibles. Consumers demonstrate their loyalty to beloved professional football teams and even college football teams by wearing their favorite football jersey and buying team paraphernalia. The more avid football fans will even create viral videos and memes featuring professional athletes. Our report will allow businesses in the sports industry to hone in on niche preferences of the consumer.

Who It's For

Our research will assist media conglomerates and broadcasters of live football games with marketing, branding and advertising innovations provided by popular trends cultivated by the consumer. Our concise data gives companies an advantage with crowd-sourced research pertaining to sporting goods, equipment and fashion.

The research in the Football Trend Report gives businesses an advantage by examining crowd-sourced research pertaining to sporting goods, equipment and fashion, which can be leveraged to spark creativity for product design and marketing strategies.

The Football Trend Report, last published on Sep 30, 2014, includes 61 PRO Trends and 305 examples of football market research and football consumer trends related to: jerseys, sporting goods, professional athletes, athletic wear, sports and football trends.

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Methodology

Our football research is based on Trend Hunter's crowdsourced football articles and 2,111,000,000 total views of data. [Learn More]

Report Contents

• 61 Football PRO Trends = 61 Powerpoint Pages Football PPT Report
• 305 Football Examples

Online Extras With Full Subscription

• 43 Football Videos (Online) Football Videos
• 1,830 Football Images (Online) Football Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Football Pro Trends

Each Football PRO Trend is on its own slide with implications, a quantified score, and examples linked to online football articles, videos and images. Examples:

Altered Athleticism Athletic equipment is physically reinterpreted for consumer preference Implications - Keeping in tow with a growing desire for product customization, brands are enhancing traditional athletic equipment with altered features for heightened appeal. Reinterpreting how sports are played and enjoyed, brands are reshaping equipment and adding extensions for both individual and communal enhancement, reflecting a shift towards more adaptable forms of active engagement.
Altered Athleticism
Athletic equipment is physically reinterpreted for consumer preference
4 Examples + Score + Implications


Footwear Efficiency Aesthetic and function are married as shoes boast an all-in-one design Implications - Doing away with socks, modern shoe designs are pushing efficiency for consumers to aid the shift towards streamlined product design. As consumers favor aesthetic while still craving function, the designs answer the need for product versatility with style.
Footwear Efficiency
Aesthetic and function are married as shoes boast an all-in-one design
5 Examples + Score + Implications


Computer Couture Retro computer culture becomes coveted by irony-loving consumers Implications - The ubiquitous nature of technology has subsequently brought about the resurgence of retro Internet culture as a point of pride for consumers, which is being reflected in computer-themed clothing. As consumers look to satirize recent fads, this shift towards cultural apparel satisfies a preference for irony in all forms.
Computer Couture
Retro computer culture becomes coveted by irony-loving consumers
5 Examples + Score + Implications


Unexpected Durable Products become more rugged to the delight of scrupulous consumers Implications - While weatherproof designs are typically reserved for intense activity products, we're seeing a rise in the ways brands are augmenting even everyday items to be durable. Traditionally mundane products are receiving a rugged overhaul as consumers become more concerned with how long a product will last.
Unexpected Durable
Products become more rugged to the delight of scrupulous consumers
4 Examples + Score + Implications


Tossable Tech As consumers crave new perspectives, 360-degree cameras offer a distinct POV Implications - The demand for life-proof tech products has resulted in 360-degree cameras that provide a revolutionary point-of-view. Rivaling tough tech manufacturers on the market, the innovations satiate consumer demand for smart solutions that accommodate extreme lifestyles along with new, exciting developments in documentation.
Tossable Tech
As consumers crave new perspectives, 360-degree cameras offer a distinct POV
5 Examples + Score + Implications


Fandom Marketing Brands are strategically tying team pride and product consumption together Implications - The inclusive nature of teams and fandom resonate strongly with consumers, which is being adopted by brands as a means to feed off of the associated passion. Using sponsorships and event-branded products to create a fanatic atmosphere, brands are becoming a part of the action to the delight of consumers.
Fandom Marketing
Brands are strategically tying team pride and product consumption together
4 Examples + Score + Implications


Meta-Marketing Brands thrive for authenticity, making use of self-aware marketing tactics Implications - The shift from over-the-top marketing campaigns to more subtle forms of print and television ads has become apparent. Particularly with the rise of millennial purchasing power, brands are looking for ways to appeal "real" to this consumer segment and self-mockery is becoming a fast track to become relatable to Gen Y. This form of advertising is now moving beyond marketing and beginning to bleed into other areas such as packaging and retail spaces.
Meta-Marketing
Brands thrive for authenticity, making use of self-aware marketing tactics
9 Examples + Score + Implications


Sporting Consumption Utilizing the social aspect of sports, brands correlate drinking with pride Implications - Sporting events are inherently social for players and viewers, as is the act of drinking, which are being married by brands in a bid to ritualize consumption. This utilization of social momentum surrounding sports events like the World Cup satisfy a consumer need for lifestyle accommodation and the uniting of fans around a common cause.
Sporting Consumption
Utilizing the social aspect of sports, brands correlate drinking with pride
7 Examples + Score + Implications


PLUS 55 more Football PRO Trends and 305 examples!



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