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About the Football Report

The Football Trend Report is an extensive collection of research detailing sports innovations in professional football apparel, footwear, football training equipment and collectibles. Consumers demonstrate their loyalty to beloved professional football teams and even college football teams by wearing their favorite football jersey and buying team paraphernalia. The more avid football fans will even create viral videos and memes featuring professional athletes. Our report will allow businesses in the sports industry to hone in on niche preferences of the consumer.

Who It's For

Our research will assist media conglomerates and broadcasters of live football games with marketing, branding and advertising innovations provided by popular trends cultivated by the consumer. Our concise data gives companies an advantage with crowd-sourced research pertaining to sporting goods, equipment and fashion.

The research in the Football Trend Report gives businesses an advantage by examining crowd-sourced research pertaining to sporting goods, equipment and fashion, which can be leveraged to spark creativity for product design and marketing strategies.

The Football Trend Report, last published on Jun 29, 2015, includes 83 PRO Trends and 415 examples of football market research and football consumer trends related to: jerseys, sporting goods, professional athletes, athletic wear, sports and football trends.

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Methodology

Our football research is based on Trend Hunter's crowdsourced football articles and 2,445,000,000 total views of data. [Learn More]

Report Contents

• 83 Football PRO Trends = 83 Powerpoint Pages Football PPT Report
• 415 Football Examples

Online Extras With Full Subscription

• 58 Football Videos (Online) Football Videos
• 2,490 Football Images (Online) Football Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Football Pro Trends

Each Football PRO Trend is on its own slide with implications, a quantified score, and examples linked to online football articles, videos and images. Examples:

Liberated Footwear High-performance footwear takes an unrestricted approach to its design Implications - Designers of high-performance sports footwear have begun taking a simplistic, pared down approach to the design of such products. Whether it's by ensuring shoes are easily adjustable, or simply designing them with greater flexibility in mind, high-performance outdoor footwear is often made to mimic being barefoot, signalling a consumer preference for both natural design and feel.
Liberated Footwear
High-performance footwear takes an unrestricted approach to its design
5 Examples + Score + Implications


Virtual Training Professions of all kind turn to VR for accurate and efficient education Implications - A clever means to ensuring the accuracy and efficiency of complex employee training programs, virtual reality tools have the power to streamline the process while lessening the strain on human resources. In simulating the multisensory stresses likely to be faced on the job, employers can invest in the preparedness of employees on all fronts and in ways that could potentially prove more exact than traditional means.
Virtual Training
Professions of all kind turn to VR for accurate and efficient education
4 Examples + Score + Implications


Digitized Database In-store digital catalogs add interactive customization to sports gear shopping Implications - In-store retail concepts have begun incorporating digital catalogs that provide highly detailed and constantly updated information on high-performance equipment. In adding this second layer of customization to the in-person shopping experience, retailers can enrich the expertise provided by the salesperson in a way that feels tailored to the individual consumer.
Digitized Database
In-store digital catalogs add interactive customization to sports gear shopping
5 Examples + Score + Implications


Architectural Juxtaposition Architects are designing a reimagined community hub Implications - As urban planners and governments begin to rethink public spaces, architects and designers are challenging convention by creating dynamic mixed-use structures. In combining otherwise unrelated community facilities into a single dynamic structure, organizations can create space-saving civic solutions while investing in urban placemaking.
Architectural Juxtaposition
Architects are designing a reimagined community hub
5 Examples + Score + Implications


Ultramodern Elementary Educators rethink the educational space with contemporary designs Implications - Facing the dramatic rate of technological innovation, educators are tasked with creating a curriculum that evolves with the changing ways in which children process new information. High-tech, design-focused elementary and kindergarten campuses present entirely new models for collaborative and immersive educational environments.
Ultramodern Elementary
Educators rethink the educational space with contemporary designs
5 Examples + Score + Implications


Athletic Minimalism Fitness fashion becomes streamlined and minimalist for added versatility Implications - The sportswear and fashion industry have collided in efforts to appease both the fashion-focused athlete and the fitness-focused fashionista. To be as versatile as possible, collaborations between fitness retailers and fashion brands opt for a minimalist design that can translate effortlessly from the gym to the street. Ultimately, fashion fitness reveals a consumer desire for performance and functionality along with aesthetics.
Athletic Minimalism
Fitness fashion becomes streamlined and minimalist for added versatility
5 Examples + Score + Implications


Crowdsourced Exposure Brands encourage consumer participation with the promise of exposure Implications - Crowdsourcing ideas for products and campaigns has proven to be an effective way to increase consumer-brand interaction, and brands are inciting participation through the promise of exposure. Providing a sense of status for those whose work is prominently featured as part of a campaign, this approach encourages more, and higher quality contributions.
Crowdsourced Exposure
Brands encourage consumer participation with the promise of exposure
4 Examples + Score + Implications


Fandom Reward Brands appeal to specific fan bases for increased consumer loyalty Implications - Brands looking to increase consumer engagement through contest marketing are harnessing the power of the "fandom." Fiercely loyal and unrelentingly passionate, fan communities, whether they be dedicated to sports teams, television shows or musical artists, are willing to immerse themselves in a multitude of challenges to reap very specific rewards. These hyper-concentrated contests reveal the benefits of targeted versus broad marketing.
Fandom Reward
Brands appeal to specific fan bases for increased consumer loyalty
5 Examples + Score + Implications


PLUS 77 more Football PRO Trends and 415 examples!



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