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About the Football Report - The Football Trend Report is an extensive collection of research detailing sports innovations in professional football apparel, footwear, football training equipment and collectibles. Consumers demonstrate their loyalty to beloved professional football teams and even college football teams by wearing their favorite football jersey and buying team paraphernalia. The more avid football fans will even create viral videos and memes featuring professional athletes. Our report will allow businesses in the sports industry to hone in on niche preferences of the consumer.

Who It's For - Our research will assist media conglomerates and broadcasters of live football games with marketing, branding and advertising innovations provided by popular trends cultivated by the consumer. Our concise data gives companies an advantage with crowd-sourced research pertaining to sporting goods, equipment and fashion.

The research in the Football Trend Report gives businesses an advantage by examining crowd-sourced research pertaining to sporting goods, equipment and fashion, which can be leveraged to spark creativity for product design and marketing strategies.

The Football Trend Report, last published on Jul 23, 2014, includes 50 PRO Trends and 568 examples of football market research and football consumer trends related to: jerseys, sporting goods, professional athletes, athletic wear, sports and football trends.

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trend research methodology Methodology - Our football research is based on Trend Hunter's 568 crowdsourced football trends and 1,997,000,000 total views of data. [Learn More]

What You'll Get:
• 50 Page / Slide Presentation Football PDF Report Football PPT Report
• 50 Page In-Depth Reading Report Football PDF Report

Contents:
• 50 Football PRO Trends
• 568 Football Examples
• 80 Football Videos (Online) Football Videos
• 3,408 Football Images (Online) Football Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Football Pro Trends - Each Football PRO Trend is on its own slide with implications, a quantified score, and examples linked to online football articles, videos and images. Examples:

Gamified Decor A playful spin on furnishings adds a sense of fun to stationary goods Implications - Seeking more convenient methods of play, consumers are turning to furnishings that double as gaming systems. Providing sources of entertainment through convenient household goods, these decor pieces reflect a growing desire to maintain childhood experiences throughout adulthood.
Gamified Decor
A playful spin on furnishings adds a sense of fun to stationary goods
6 Examples + Score + Implications


Regional Referencing Global retail locations use local interests to connect to consumers Implications - Offering novelty to tourists and connecting with locals, international retail locations are adopting themes that reflect the cities that they're in. Catering to the interests of consumers, this approach to retail abroad helps ensure that brands will be well-integrated into new locations.
Regional Referencing
Global retail locations use local interests to connect to consumers
4 Examples + Score + Implications


Utilitarian Athletics Sporting events and stadiums go beyond athletic services to diversify appeal Implications - Reflecting a generation more conscious of where their money goes, multi-purpose products bode well in modern times. Seeking to maximize services, sporting events and stadiums are offering more than simple athletic benefits to not only diversify engagement, but to justify costs with more functional day-to-day services.
Utilitarian Athletics
Sporting events and stadiums go beyond athletic services to diversify appeal
7 Examples + Score + Implications


Indulgent Protein Adding allure to protein sources, consumers add poultry to indulgent snack foods Implications - While junk food often serves as a source of comfort, high-calorie, fatty foods are not recommended for casual consumption. Adapting this comfort into an everyday indulgence means smaller, snack-sized portions in recognizable snack form. The addition of poultry to accessible, bite-sized snacks speaks to a desire for more convenient, yet equally indulgent sources of nourishment.
Indulgent Protein
Adding allure to protein sources, consumers add poultry to indulgent snack foods
5 Examples + Score + Implications


Athle-Tech (UPDATE) Organizing and executing athletics is easier with integration of tech Implications - Heightening efficiency and bringing independent sport to professional levels, athletic tech ensures consumers can get the most out of their part-time sports play while sacrificing nothing from other parts of their lives. Originating in 2012, Athle-Tech has since evolved to include scanning and self-scoring, allowing consumers to gameify progress. Ultimately, consumers aim to move at a fast pace, even during leisure activities.
Athle-Tech (UPDATE)
Organizing and executing athletics is easier with integration of tech
5 Examples + Score + Implications


Anywhere Athletic Portable play ensures athletic consumers don't have to compromise Implications - As the responsibilities of adulthood pile on, consumers have less time to indulge in hobbies in a formal setting. Products that allow for on-the-go playtime satisfy both the need to fulfill duty, and the need for leisure. This duality is something consumers seek in all wares, as consolidating responsibility with enjoyment is difficult in today's fast-paced society.
Anywhere Athletic
Portable play ensures athletic consumers don't have to compromise
4 Examples + Score + Implications


PLUS 44 more Football PRO Trends and 568 examples!



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