TREND Reports Logo

ALL > Lifestyle > Football Trend Report


About the Football Report - The Football Trend Report is an extensive collection of research detailing sports innovations in professional football apparel, footwear, football training equipment and collectibles. Consumers demonstrate their loyalty to beloved professional football teams and even college football teams by wearing their favorite football jersey and buying team paraphernalia. The more avid football fans will even create viral videos and memes featuring professional athletes. Our report will allow businesses in the sports industry to hone in on niche preferences of the consumer.

Who It's For - Our research will assist media conglomerates and broadcasters of live football games with marketing, branding and advertising innovations provided by popular trends cultivated by the consumer. Our concise data gives companies an advantage with crowd-sourced research pertaining to sporting goods, equipment and fashion.

The research in the Football Trend Report gives businesses an advantage by examining crowd-sourced research pertaining to sporting goods, equipment and fashion, which can be leveraged to spark creativity for product design and marketing strategies.

The Football Trend Report, last published on Aug 12, 2014, includes 56 PRO Trends and 619 examples of football market research and football consumer trends related to: jerseys, sporting goods, professional athletes, athletic wear, sports and football trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology Methodology - Our football research is based on Trend Hunter's 619 crowdsourced football trends and 2,030,000,000 total views of data. [Learn More]

What You'll Get:
• 56 Page / Slide Presentation Football PDF Report Football PPT Report
• 56 Page In-Depth Reading Report Football PDF Report

Contents:
• 56 Football PRO Trends
• 619 Football Examples
• 87 Football Videos (Online) Football Videos
• 3,714 Football Images (Online) Football Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Football Pro Trends - Each Football PRO Trend is on its own slide with implications, a quantified score, and examples linked to online football articles, videos and images. Examples:

Tossable Tech As consumers crave new perspectives, 360-degree cameras offer a distinct POV Implications - The demand for life-proof tech products has resulted in 360-degree cameras that provide a revolutionary point-of-view. Rivaling tough tech manufacturers on the market, the innovations satiate consumer demand for smart solutions that accommodate extreme lifestyles along with new, exciting developments in documentation.
Tossable Tech
As consumers crave new perspectives, 360-degree cameras offer a distinct POV
5 Examples + Score + Implications


Fandom Marketing Brands are strategically tying team pride and product consumption together Implications - The inclusive nature of teams and fandom resonate strongly with consumers, which is being adopted by brands as a means to feed off of the associated passion. Using sponsorships and event-branded products to create a fanatic atmosphere, brands are becoming a part of the action to the delight of consumers.
Fandom Marketing
Brands are strategically tying team pride and product consumption together
5 Examples + Score + Implications


Meta-Marketing Brands thrive for authenticity, making use of self-aware marketing tactics Implications - The shift from over-the-top marketing campaigns to more subtle forms of print and television ads has become apparent. Particularly with the rise of millennial purchasing power, brands are looking for ways to appeal "real" to this consumer segment and self-mockery is becoming a fast track to become relatable to Gen Y. This form of advertising is now moving beyond marketing and beginning to bleed into other areas such as packaging and retail spaces.
Meta-Marketing
Brands thrive for authenticity, making use of self-aware marketing tactics
9 Examples + Score + Implications


Sporting Consumption Utilizing the social aspect of sports, brands correlate drinking with pride Implications - Sporting events are inherently social for players and viewers, as is the act of drinking, which are being married by brands in a bid to ritualize consumption. This utilization of social momentum surrounding sports events like the World Cup satisfy a consumer need for lifestyle accommodation and the uniting of fans around a common cause.
Sporting Consumption
Utilizing the social aspect of sports, brands correlate drinking with pride
7 Examples + Score + Implications


Social Good Sporting Activists use the momentum of sport events to bolster philanthropic causes Implications - International sporting events like the World Cup and Olympics garner the attention of consumers in a passionate way, which is being utilized by activists as a means to convey social good endeavors. This form of marketing piggybacking relates to consumers in terms of familiarity, opening channels to introduce new messages.
Social Good Sporting
Activists use the momentum of sport events to bolster philanthropic causes
7 Examples + Score + Implications


Artistic Fandom Getting involed in the action, fans create artwork inspired by sporting events Implications - The level of fandom intensity surrounding sporting events like the World Cup is strong, which has led to the creation of sophisticated artworks in response. As the viewership for sporting events grows with online communication, fandom begins to cross all behavioral tribes, acting as a means of uniting everyone from sophisticates to the stereotypical die-hard fan.
Artistic Fandom
Getting involed in the action, fans create artwork inspired by sporting events
7 Examples + Score + Implications


PLUS 50 more Football PRO Trends and 619 examples!



FREE BONUS
(worth $1,000):
Buy a full trend report subscription and get one year of the customizable Trend Hunter PRO dashboard (for 1 user), including all 2000+ pages of PRO content and customizable filters to dive deeper into football or any other category.


Boost your football consumer insight!
Three options to kick-start your innovation...


1. Football Trend Report

56 Football PRO Trends
Football Trend Report This report is only available to full Trend Report subscribers

2. All 2014 Reports

Football & 100+ Reports
2013 Trend Report
$960

3. All 2014 Reports +
Trend Hunter PRO

Trend Report Elite
$1,920 $960
Most Popular - Save 50%