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About the Communications Report

The Communications Trend Report cultivates a variety of trends focusing on communication strategies, advertising campaigns, information technology and more. Through our crowd-sourced research, learn how companies have enhanced their communication skills and methods of communication to successfully market products to consumers. The Communications Trend Report features the best advice from Ted Talks and various methods of communication, and is perfect for better understanding consumer needs.

Who It's For

The Communications Trend Report is ideal for PR firms, advertising agencies, creative departments and any other company looking to build effective communication strategies to best market and appeal to consumer tastes.

The communications industry is essential for helping businesses increase the presence of their brand. Learn how the best businesses are making the most of these strategies with the Communications Trend Report.

The Communications Trend Report, last published on May 20, 2015, includes 128 PRO Trends and 640 examples of communications market research and communications consumer trends related to: communication strategies, advertising campaigns, information technology, marketing, ad agencies and communications trends.

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Methodology

Our communications research is based on Trend Hunter's crowdsourced communications articles and 2,367,000,000 total views of data. [Learn More]

Report Contents

• 128 Communications PRO Trends = 128 Powerpoint Pages Communications PPT Report
• 640 Communications Examples

Online Extras With Full Subscription

• 90 Communications Videos (Online) Communications Videos
• 3,840 Communications Images (Online) Communications Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Communications Pro Trends

Each Communications PRO Trend is on its own slide with implications, a quantified score, and examples linked to online communications articles, videos and images. Examples:

Benevolent Drone Artificial intelligence amplifies the world of social good Implications - Robots designed to empower communities are rapidly entering production, reflecting the potential of technology to revolutionize humanitarian efforts and philanthropic work. Moreover, it reveals that people are no longer threatened by the idea of handing over responsibilities to robots, machines and other forms of artificial intelligence.
Benevolent Drone
Artificial intelligence amplifies the world of social good
5 Examples + Score + Implications


Streamlined Enterprise Businesses turn to cloud-based services to manage transactions Implications - Cloud-based platforms are revolutionizing the way business-to-business interactions and transactions are performed. Instead of going through several different channels, business owners are able to reliably store information onto a single platform, streamlining the process of purchase and delivery for a significantly lower cost.
Streamlined Enterprise
Businesses turn to cloud-based services to manage transactions
5 Examples + Score + Implications


Multitasking TV Television no longer functions as a standalone entertainment piece Implications - For today's consumer who is constantly engaged in multimedia content, television on its own will no longer suffice. As a result, televisions are incorporating multi-screen elements and the ability to surf online, play music and more through a device once reserved specifically for viewing simple programming.
Multitasking TV
Television no longer functions as a standalone entertainment piece
4 Examples + Score + Implications


Emoji Branding Younger consumers respond enthusiastically to visual branding tactics Implications - The landscape of communication has been radically transformed by the introduction of the emoji. Brands hoping to appeal to younger, tech-savvy audiences, such as college students and millennials, have begun incorporating emojis into their branding strategy. Consumers are not only responding to the social media reference, but to the streamlined nature of the emoji, suggesting that an uncluttered aesthetic and intuitive approach is paramount when it comes to branding towards the younger generation.
Emoji Branding
Younger consumers respond enthusiastically to visual branding tactics
5 Examples + Score + Implications


Counseled Career Millennials look for creative ways to increase certainty in the job market Implications - In an effort to feel more prepared while entering the job market, young adults are taking preliminary action. By participating in supplementary training programs and seeking mentorship from experts whom they admire, millennial job hunters ultimately reveal that they prioritize guidance and personal fulfillment when it comes to making important career decisions.
Counseled Career
Millennials look for creative ways to increase certainty in the job market
5 Examples + Score + Implications


Adhesive Tech Wearable technology is reformatted for bodily use Implications - The world of wearable technology is evolving to include devices that attach directly onto users' skin. This new form of wearable device is not only more discrete, but often more accurate in its bodily observations. Adhesive wearables indicate how technology can transform the health industry, as well as reveal an underlying desire on the part of consumers to manage and monitor their day-to-day lives.
Adhesive Tech
Wearable technology is reformatted for bodily use
4 Examples + Score + Implications


Digitized Safety Female consumers turn to mobile applications for a sense of security Implications - Though gender equality is an increasingly important issue to consumers, assault and violence remain very real threats for women. In an effort to stay autonomous and self-reliant, women are turning to apps and devices that enhance their sense of security. Technological advancements dedicated to ensuring female safety indicate that women are taking a proactive approach to their personal well-being.
Digitized Safety
Female consumers turn to mobile applications for a sense of security
5 Examples + Score + Implications


Appified Travel The travel industry adapts to the digital age with tech-optimized services Implications - Technology has intersected with travel on multiple different levels, from immersive entertainment to increased convenience. When it comes to the latter, airlines are offering customized apps and services that ensure that the often-strenuous process of flying is as streamlined as possible. This type of high-tech customization reveals that brands are going the extra mile in a concerted effort to build consumer loyalty.
Appified Travel
The travel industry adapts to the digital age with tech-optimized services
4 Examples + Score + Implications


PLUS 122 more Communications PRO Trends and 640 examples!



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128 Communications PRO Trends
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