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About the Communications Report - The Communications Trend Report cultivates a variety of trends focusing on communication strategies, advertising campaigns, information technology and more. Through our crowd-sourced research, learn how companies have enhanced their communication skills and methods of communication to successfully market products to consumers. The Communications Trend Report features the best advice from Ted Talks and various methods of communication, and is perfect for better understanding consumer needs.

Who It's For - The Communications Trend Report is ideal for PR firms, advertising agencies, creative departments and any other company looking to build effective communication strategies to best market and appeal to consumer tastes.

The communications industry is essential for helping businesses increase the presence of their brand. Learn how the best businesses are making the most of these strategies with the Communications Trend Report.

The Communications Trend Report, last published on Sep 16, 2014, includes 101 PRO Trends and 837 examples of communications market research and communications consumer trends related to: communication strategies, advertising campaigns, information technology, marketing, ad agencies and communications trends.

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trend research methodology Methodology - Our communications research is based on Trend Hunter's 837 crowdsourced communications trends and 2,065,000,000 total views of data. [Learn More]

What You'll Get:
• 101 Page / Slide Presentation Communications PDF Report Communications PPT Report
• 101 Page In-Depth Reading Report Communications PDF Report

Contents:
• 101 Communications PRO Trends
• 837 Communications Examples
• 117 Communications Videos (Online) Communications Videos
• 5,022 Communications Images (Online) Communications Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Communications Pro Trends - Each Communications PRO Trend is on its own slide with implications, a quantified score, and examples linked to online communications articles, videos and images. Examples:

Social Retiree A desire to stay connected has seniors turning to social networking platforms Implications - Seeking to maintain social engagements, seniors are turning to digital networking platforms as a means to stay connected. Providing social platforms that make engagement and online communication easier for aging consumers, these custom-tailored platforms offer seniors the chance to connect with others in similar life stages, reflecting a need to maintain a level of socialization, even in old age.
Social Retiree
A desire to stay connected has seniors turning to social networking platforms
4 Examples + Score + Implications


Backup Tech As tech becomes further entrenched in everyday life, the fear of doing without rises Implications - A vast majority of consumers can't do without their smartphone or other gadgets, which has prompted the development of equipment that ensures connectivity regardless of scenario. This shift towards risk mitigation in computing and buying habits marks consumer preference for constant connectivity.
Backup Tech
As tech becomes further entrenched in everyday life, the fear of doing without rises
5 Examples + Score + Implications


Digitized Checkup Older consumers turn to online methods of medical consultation for ease Implications - Seeking to maintain a sense of physical well-being, aging consumers are turning to mobile apps as an alternative consultation method. Replacing the need for pre-planned appointments and trips to the doctor's office, medical apps allow consumers to regulate their health without having to leave the house, combining mobile efficiency with the need for more accessible healthcare techniques.
Digitized Checkup
Older consumers turn to online methods of medical consultation for ease
4 Examples + Score + Implications


Dual-Purpose Audio A dependency on tech devices has consumers turning to multifunctional designs Implications - As MP3 players and portable music devices continue to dominate consumer culture, accessories like audio players are receiving more functional redesigns for practicality. Going beyond basic audio features, these devices provide added health and entertainment benefits to enhance everyday tech devices with greater adaptability.
Dual-Purpose Audio
A dependency on tech devices has consumers turning to multifunctional designs
4 Examples + Score + Implications


Athletic Entertainment Devices that enhance workouts encourage users to push past thresholds Implications - Consumers are accustomed to constant stimulation via smartphones and computers, which has rendered repetitive activities like workouts mundane. Products that enhance exercising to be more entertaining push in a direction that sees digitization spreading into unexpected markets.
Athletic Entertainment
Devices that enhance workouts encourage users to push past thresholds
6 Examples + Score + Implications


Crowdsourced Decor The online form of idea generating is extended to the interior design market Implications - Brands are incorporating the opinions of consumers into product ideation and beyond today more than ever, which is reflected in the crowdsourcing of interior design aesthetics. As the demand for product customization intensifies, the crowdsourcing of design places inherent power in the consumer to create something tailored to their desires.
Crowdsourced Decor
The online form of idea generating is extended to the interior design market
4 Examples + Score + Implications


PLUS 95 more Communications PRO Trends and 837 examples!



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101 Communications PRO Trends
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