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About the Communications Report

The Communications Trend Report cultivates a variety of trends focusing on communication strategies, advertising campaigns, information technology and more. Through our crowd-sourced research, learn how companies have enhanced their communication skills and methods of communication to successfully market products to consumers. The Communications Trend Report features the best advice from Ted Talks and various methods of communication, and is perfect for better understanding consumer needs.

Who It's For

The Communications Trend Report is ideal for PR firms, advertising agencies, creative departments and any other company looking to build effective communication strategies to best market and appeal to consumer tastes.

The communications industry is essential for helping businesses increase the presence of their brand. Learn how the best businesses are making the most of these strategies with the Communications Trend Report.

The Communications Trend Report, last published on Jun 29, 2015, includes 137 PRO Trends and 685 examples of communications market research and communications consumer trends related to: communication strategies, advertising campaigns, information technology, marketing, ad agencies and communications trends.

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Methodology

Our communications research is based on Trend Hunter's crowdsourced communications articles and 2,401,000,000 total views of data. [Learn More]

Report Contents

• 137 Communications PRO Trends = 137 Powerpoint Pages Communications PPT Report
• 685 Communications Examples

Online Extras With Full Subscription

• 96 Communications Videos (Online) Communications Videos
• 4,110 Communications Images (Online) Communications Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Communications Pro Trends

Each Communications PRO Trend is on its own slide with implications, a quantified score, and examples linked to online communications articles, videos and images. Examples:

Compassionate Discharge Tools focused on reintegrating former military personnel go mainstream Implications - As a cultural sensitivity regarding mental health struggles becomes more mainstream, so too do concerns around the reintegration of military and law enforcement personnel following discharge. Given the high-rate of unemployment and suicide among those who have completed service, tools and services focused on rehabilitating and reintegrating such individuals have begun to serve as crucial resources.
Compassionate Discharge
Tools focused on reintegrating former military personnel go mainstream
5 Examples + Score + Implications


Remote Learning Digital education for adults panders to emerging demographics Implications - Adults looking to gain new certification or simply learn something new have limited options regarding digital education. A new wave of remote learning initiatives that incorporate usability and gamification can be observed as a result. These new online learning systems cater to emerging demographics, such as millennials or Hispanics who are accustomed to mobile use, seeking education.
Remote Learning
Digital education for adults panders to emerging demographics
6 Examples + Score + Implications


Career Matchmaking Recruiting mimics Tinder to reach millennials entering adulthood Implications - Taking a page from the 'Hookup Culture' millennials are known for, companies looking to employ Gen Yers are setting up digital services similar to matchmaking apps. This speaks to some top millennial preferences, such as convenience and connectivity. As this youth generation enters adult age, their main characteristics stay intact, yet are applied in new areas.
Career Matchmaking
Recruiting mimics Tinder to reach millennials entering adulthood
4 Examples + Score + Implications


Workplace Recognition Positive work behavior is recognized through unique work perks Implications - In order to combat workplace complacency, employers are turning to solutions that both encourage and entertain their staff. Offering perks that go beyond monetary rewards, workplaces are using apps and out-of-office excursions to not only recognize positive work habits, but also create a more engaging work environment based on peer-to-peer communication.
Workplace Recognition
Positive work behavior is recognized through unique work perks
4 Examples + Score + Implications


Monitored Workplace Productivity and output are tracked to benefit both employers and employees Implications - As the workforce becomes more digital, things like productivity and output can be easily measured and analyzed. This new-found ability to track and post information publicly benefits not only employers, but also employees, by offering a sense of accountability for both individuals and the team as a whole. As workplaces become more collaborative, a greater sense of accountability offer employees assurance and support.
Monitored Workplace
Productivity and output are tracked to benefit both employers and employees
4 Examples + Score + Implications


Collaborative Career Employee satisfaction grows with the rise of collaborative workplaces Implications - As the world moves into a "share" economy, collaborative consumption is being prioritized over personal ownership. This shift is permeating into other areas of people's lives, including the working world, as employees seek out collective working experiences. Whether it be shared co-working spaces, or apps that foster communication and teamwork, this new model suggests that employees' working preferences are evolving to be more inclusive.
Collaborative Career
Employee satisfaction grows with the rise of collaborative workplaces
5 Examples + Score + Implications


Specialized Carrier Service providers focus in on singular pieces instead of packages Implications - Accommodating the new method of communication used by millennials specifically, service providers are focusing in on singular standalone pieces, such as text messaging, as opposed to the traditional bundle. Face-to-face or even voice-to-voice communication has become less important for the digital native. Instead, a preference for bare-bones, almost impersonal communication is observed.
Specialized Carrier
Service providers focus in on singular pieces instead of packages
5 Examples + Score + Implications


Ideogram Fashion Fashion labels take on expressive digital features through emoticons Implications - Fashion labels are embracing modern displays of emotion through apparel featuring emoticons. This follows up on brands using emojis to communicate with consumers who are replacing verbal expression with digital symbols. This signifies a preference for physical and emotional distance, especially among the younger demographic of digital natives for whom face-to-face interaction comes second to convenience and efficiency.
Ideogram Fashion
Fashion labels take on expressive digital features through emoticons
4 Examples + Score + Implications


PLUS 131 more Communications PRO Trends and 685 examples!



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137 Communications PRO Trends
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