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About the Communications Report

The Communications Trend Report cultivates a variety of trends focusing on communication strategies, advertising campaigns, information technology and more. Through our crowd-sourced research, learn how companies have enhanced their communication skills and methods of communication to successfully market products to consumers. The Communications Trend Report features the best advice from Ted Talks and various methods of communication, and is perfect for better understanding consumer needs.

Who It's For

The Communications Trend Report is ideal for PR firms, advertising agencies, creative departments and any other company looking to build effective communication strategies to best market and appeal to consumer tastes.

The communications industry is essential for helping businesses increase the presence of their brand. Learn how the best businesses are making the most of these strategies with the Communications Trend Report.

The Communications Trend Report, last published on Oct 08, 2014, includes 105 PRO Trends and 525 examples of communications market research and communications consumer trends related to: communication strategies, advertising campaigns, information technology, marketing, ad agencies and communications trends.

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Methodology

Our communications research is based on Trend Hunter's crowdsourced communications articles and 2,115,000,000 total views of data. [Learn More]

Report Contents

• 105 Communications PRO Trends = 105 Powerpoint Pages Communications PPT Report
• 525 Communications Examples

Online Extras With Full Subscription

• 74 Communications Videos (Online) Communications Videos
• 3,150 Communications Images (Online) Communications Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Communications Pro Trends

Each Communications PRO Trend is on its own slide with implications, a quantified score, and examples linked to online communications articles, videos and images. Examples:

Generation Merging Seniors embrace aspects of millennial lifestyle for an enhanced retirement Implications - While it's often said that the elderly will refute the advancements of the next generation, the opposite is taking place as things like ride sharing and apps are embraced by seniors. Making the most of retirement and aging, seniors are treating their twilight years as a time to expand cultural horizons.
Generation Merging
Seniors embrace aspects of millennial lifestyle for an enhanced retirement
5 Examples + Score + Implications


Social Workplace Strengthening morale, workers create bonds through digital office platforms Implications - Helping to enhance peer-to-peer communication, apps and online platforms are providing a place for workers to connect and socialize. Adding a community feel to a professional setting, social workplace features help create a more expressive office culture, using communal tactics to encourage motivation and a sense of belonging in the workplace.
Social Workplace
Strengthening morale, workers create bonds through digital office platforms
4 Examples + Score + Implications


Food-Free Vending Vending machines move beyond food to provide more creative services Implications - Offering instantaneous access to more than mere snacks and meals, retailers are integrating unusual products into vending machines for unexpected allure. Providing access to a wide variety of function-focused products, retailers are using automated machines to enhance consumer accessibility, speaking to a rise in more streamlined marketing approaches.
Food-Free Vending
Vending machines move beyond food to provide more creative services
4 Examples + Score + Implications


On-the-Go Beacon Making traveling easier, consumers turn to location-responsive aids Implications - Staying connected while on-the-go, consumers are turning to adaptable beacon devices to make travel more comfortable. Seeking to streamline experiences, consumers are turning to beacon technology to help automate and simplify things like car maintenance and outdoor navigation, providing a customized approach to travel experiences.
On-the-Go Beacon
Making traveling easier, consumers turn to location-responsive aids
4 Examples + Score + Implications


Social Retiree A desire to stay connected has seniors turning to social networking platforms Implications - Seeking to maintain social engagements, seniors are turning to digital networking platforms as a means to stay connected. Providing social platforms that make engagement and online communication easier for aging consumers, these custom-tailored platforms offer seniors the chance to connect with others in similar life stages, reflecting a need to maintain a level of socialization, even in old age.
Social Retiree
A desire to stay connected has seniors turning to social networking platforms
4 Examples + Score + Implications


Backup Tech As tech becomes further entrenched in everyday life, the fear of doing without rises Implications - A vast majority of consumers can't do without their smartphone or other gadgets, which has prompted the development of equipment that ensures connectivity regardless of scenario. This shift towards risk mitigation in computing and buying habits marks consumer preference for constant connectivity.
Backup Tech
As tech becomes further entrenched in everyday life, the fear of doing without rises
5 Examples + Score + Implications


Digitized Checkup Older consumers turn to online methods of medical consultation for ease Implications - Seeking to maintain a sense of physical well-being, aging consumers are turning to mobile apps as an alternative consultation method. Replacing the need for pre-planned appointments and trips to the doctor's office, medical apps allow consumers to regulate their health without having to leave the house, combining mobile efficiency with the need for more accessible healthcare techniques.
Digitized Checkup
Older consumers turn to online methods of medical consultation for ease
4 Examples + Score + Implications


Dual-Purpose Audio A dependency on tech devices has consumers turning to multifunctional designs Implications - As MP3 players and portable music devices continue to dominate consumer culture, accessories like audio players are receiving more functional redesigns for practicality. Going beyond basic audio features, these devices provide added health and entertainment benefits to enhance everyday tech devices with greater adaptability.
Dual-Purpose Audio
A dependency on tech devices has consumers turning to multifunctional designs
4 Examples + Score + Implications


PLUS 99 more Communications PRO Trends and 525 examples!



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