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About the Communications Report

The Communications Trend Report cultivates a variety of trends focusing on communication strategies, advertising campaigns, information technology and more. Through our crowd-sourced research, learn how companies have enhanced their communication skills and methods of communication to successfully market products to consumers. The Communications Trend Report features the best advice from Ted Talks and various methods of communication, and is perfect for better understanding consumer needs.

Who It's For

The Communications Trend Report is ideal for PR firms, advertising agencies, creative departments and any other company looking to build effective communication strategies to best market and appeal to consumer tastes.

The communications industry is essential for helping businesses increase the presence of their brand. Learn how the best businesses are making the most of these strategies with the Communications Trend Report.

The Communications Trend Report, last published on Apr 08, 2015, includes 123 PRO Trends and 615 examples of communications market research and communications consumer trends related to: communication strategies, advertising campaigns, information technology, marketing, ad agencies and communications trends.

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Methodology

Our communications research is based on Trend Hunter's crowdsourced communications articles and 2,341,000,000 total views of data. [Learn More]

Report Contents

• 123 Communications PRO Trends = 123 Powerpoint Pages Communications PPT Report
• 615 Communications Examples

Online Extras With Full Subscription

• 86 Communications Videos (Online) Communications Videos
• 3,690 Communications Images (Online) Communications Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Communications Pro Trends

Each Communications PRO Trend is on its own slide with implications, a quantified score, and examples linked to online communications articles, videos and images. Examples:

Adhesive Tech Wearable technology is reformatted for bodily use Implications - The world of wearable technology is evolving to include devices that attach directly onto users' skin. This new form of wearable device is not only more discrete, but often more accurate in its bodily observations. Adhesive wearables indicate how technology can transform the health industry, as well as reveal an underlying desire on the part of consumers to manage and monitor their day-to-day lives.
Adhesive Tech
Wearable technology is reformatted for bodily use
4 Examples + Score + Implications


Digitized Safety Female consumers turn to mobile applications for a sense of security Implications - Though gender equality is an increasingly important issue to consumers, assault and violence remain very real threats for women. In an effort to stay autonomous and self-reliant, women are turning to apps and devices that enhance their sense of security. Technological advancements dedicated to ensuring female safety indicate that women are taking a proactive approach to their personal well-being.
Digitized Safety
Female consumers turn to mobile applications for a sense of security
5 Examples + Score + Implications


Appified Travel The travel industry adapts to the digital age with tech-optimized services Implications - Technology has intersected with travel on multiple different levels, from immersive entertainment to increased convenience. When it comes to the latter, airlines are offering customized apps and services that ensure that the often-strenuous process of flying is as streamlined as possible. This type of high-tech customization reveals that brands are going the extra mile in a concerted effort to build consumer loyalty.
Appified Travel
The travel industry adapts to the digital age with tech-optimized services
4 Examples + Score + Implications


Inclusive Tech Multi-sensory gadgets allow everyone to enjoy the world wide web Implications - Though in the past, tech for the blind or deaf was rooted solely in functional assistance, the rise of tech as entertainment sees inclusive gadgets made solely for the purpose of fun. This shows that in today's tech society, leading a rich life with an impairment is easier than ever before.
Inclusive Tech
Multi-sensory gadgets allow everyone to enjoy the world wide web
9 Examples + Score + Implications


Reminder Tech Consumers turn to tech to keep their everyday lives in check Implications - As consumers increasingly look to technology as a way to improve quality of life by tracking metrics related to health and their professional lives, brands are responding in kind with innovations that act as reminders to take care of everyday tasks. This more personal role of these products reflects an openness and desire to more intimately integrate tech into consumers' lives.
Reminder Tech
Consumers turn to tech to keep their everyday lives in check
6 Examples + Score + Implications


Temporary Sharing Consumers seek condensed content that's fleeting in its delivery Implications - Consumers are growing increasingly attracted to streaming services and sharing apps that are temporary in nature. To avoid information overload, users are only momentarily immersing themselves in any given subject matter, whether it be real-world sharing among friends or streaming through an outside party. Ephemeral sharing platforms essentially speak to a broader desire for content that's not only accessible, but also easily digestible in its form.
Temporary Sharing
Consumers seek condensed content that's fleeting in its delivery
5 Examples + Score + Implications


Public Purification Resources are made easier to maintain through accessible purification tactics Implications - Organizations dedicated to improving communities are turning to public solutions when it comes to offering purification services. Making safety related tasks like water filtration more accessible to the average consumer, companies are turning to kiosks and vending machines to not only make the process more interactive, but to very publicly align a brand with a much needed service.
Public Purification
Resources are made easier to maintain through accessible purification tactics
4 Examples + Score + Implications


Brainstorm Design Office settings use design as a way to foster creativity Implications - Fostering creativity in the workplace can be difficult as consumers tend to fall into work patterns that have them focusing on tasks, as opposed to innovation. Battling this -- especially in the age of shorter attention spans -- requires more than brainstorm meetings. As a response, workplace designs are integrating creativity-encouraging furniture.
Brainstorm Design
Office settings use design as a way to foster creativity
4 Examples + Score + Implications


PLUS 117 more Communications PRO Trends and 615 examples!



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