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About the Communications Report

The Communications Trend Report cultivates a variety of trends focusing on communication strategies, advertising campaigns, information technology and more. Through our crowd-sourced research, learn how companies have enhanced their communication skills and methods of communication to successfully market products to consumers. The Communications Trend Report features the best advice from Ted Talks and various methods of communication, and is perfect for better understanding consumer needs.

Who It's For

The Communications Trend Report is ideal for PR firms, advertising agencies, creative departments and any other company looking to build effective communication strategies to best market and appeal to consumer tastes.

The communications industry is essential for helping businesses increase the presence of their brand. Learn how the best businesses are making the most of these strategies with the Communications Trend Report.

The Communications Trend Report, last published on Jul 21, 2015, includes 141 PRO Trends and 705 examples of communications market research and communications consumer trends related to: communication strategies, advertising campaigns, information technology, marketing, ad agencies and communications trends.

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Methodology

Our communications research is based on Trend Hunter's crowdsourced communications articles and 2,426,000,000 total views of data. [Learn More]

Report Contents

• 141 Communications PRO Trends = 141 Powerpoint Pages Communications PPT Report
• 705 Communications Examples

Online Extras With Full Subscription

• 99 Communications Videos (Online) Communications Videos
• 4,230 Communications Images (Online) Communications Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Communications Pro Trends

Each Communications PRO Trend is on its own slide with implications, a quantified score, and examples linked to online communications articles, videos and images. Examples:

Appified Note-Taking Consumers turn to mobile apps for connected note-taking Implications - Note-taking apps are a natural extension of the consumer desire for connected tools that streamline day-to-day activities. Smartphone technology has in some cases made the need to transcribe obsolete, making important information accessible from multiple devices. The incorporation of non-digital tools used in combination with analog ones signals the need of individuals to have a non-tech backup, proving that the main concern remains preserving content by any means.
Appified Note-Taking
Consumers turn to mobile apps for connected note-taking
4 Examples + Score + Implications


Cyber Caution Brands communicate the dangers of online activity through digital means Implications - The ability to broadcast and share personal information so easily online has brought challenges along with opportunity; specifically, it has opened new, uncharted dangers, both in terms of the way people represent themselves and communicate with others. By referencing Internet phenomenons such as the selfie or emojis, brands are addressing potential harms by speaking the same language as the well-versed digital natives who are most at-risk.
Cyber Caution
Brands communicate the dangers of online activity through digital means
4 Examples + Score + Implications


Wearable Play Kid-targeted wearables transform playtime into an immersive experience Implications - As wearable technology becomes adopted by the mainstream, brands have begun targeting younger consumers with devices that promote education, fitness and digital literacy. Wearable toys are another avenue brands can explore in this market, offering children the opportunity to immerse themselves entirely in the act of play. The interactive and transformative properties of such toys not only make sure that play is possible anywhere, but also ensure that children are active agents in the process.
Wearable Play
Kid-targeted wearables transform playtime into an immersive experience
6 Examples + Score + Implications


Compassionate Discharge Tools focused on reintegrating former military personnel go mainstream Implications - As a cultural sensitivity regarding mental health struggles becomes more mainstream, so too do concerns around the reintegration of military and law enforcement personnel following discharge. Given the high-rate of unemployment and suicide among those who have completed service, tools and services focused on rehabilitating and reintegrating such individuals have begun to serve as crucial resources.
Compassionate Discharge
Tools focused on reintegrating former military personnel go mainstream
5 Examples + Score + Implications


Remote Learning Digital education for adults panders to emerging demographics Implications - Adults looking to gain new certification or simply learn something new have limited options regarding digital education. A new wave of remote learning initiatives that incorporate usability and gamification can be observed as a result. These new online learning systems cater to emerging demographics, such as millennials or Hispanics who are accustomed to mobile use, seeking education.
Remote Learning
Digital education for adults panders to emerging demographics
6 Examples + Score + Implications


Career Matchmaking Recruiting mimics Tinder to reach millennials entering adulthood Implications - Taking a page from the 'Hookup Culture' millennials are known for, companies looking to employ Gen Yers are setting up digital services similar to matchmaking apps. This speaks to some top millennial preferences, such as convenience and connectivity. As this youth generation enters adult age, their main characteristics stay intact, yet are applied in new areas.
Career Matchmaking
Recruiting mimics Tinder to reach millennials entering adulthood
4 Examples + Score + Implications


Workplace Recognition Positive work behavior is recognized through unique work perks Implications - In order to combat workplace complacency, employers are turning to solutions that both encourage and entertain their staff. Offering perks that go beyond monetary rewards, workplaces are using apps and out-of-office excursions to not only recognize positive work habits, but also create a more engaging work environment based on peer-to-peer communication.
Workplace Recognition
Positive work behavior is recognized through unique work perks
4 Examples + Score + Implications


Monitored Workplace Productivity and output are tracked to benefit both employers and employees Implications - As the workforce becomes more digital, things like productivity and output can be easily measured and analyzed. This new-found ability to track and post information publicly benefits not only employers, but also employees, by offering a sense of accountability for both individuals and the team as a whole. As workplaces become more collaborative, a greater sense of accountability offer employees assurance and support.
Monitored Workplace
Productivity and output are tracked to benefit both employers and employees
4 Examples + Score + Implications


PLUS 135 more Communications PRO Trends and 705 examples!



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