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About the Communications Report - The Communications Trend Report cultivates a variety of trends focusing on communication strategies, advertising campaigns, information technology and more. Through our crowd-sourced research, learn how companies have enhanced their communication skills and methods of communication to successfully market products to consumers. The Communications Trend Report features the best advice from Ted Talks and various methods of communication, and is perfect for better understanding consumer needs.

Who It's For - The Communications Trend Report is ideal for PR firms, advertising agencies, creative departments and any other company looking to build effective communication strategies to best market and appeal to consumer tastes.

The communications industry is essential for helping businesses increase the presence of their brand. Learn how the best businesses are making the most of these strategies with the Communications Trend Report.

The Communications Trend Report, last published on Apr 04, 2014, includes 89 PRO Trends and 774 examples of communications market research and communications consumer trends related to: communication strategies, advertising campaigns, information technology, marketing, ad agencies and communications trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our communications research is based on Trend Hunter's 774 crowdsourced communications trends and 1,901,000,000 total views of data. [Learn More]

What You'll Get:
• 89 Page / Slide Presentation Communications PDF Report Communications PPT Report
• 89 Page In-Depth Reading Report Communications PDF Report

Contents:
• 89 Communications PRO Trends
• 774 Communications Examples
• 108 Communications Videos (Online) Communications Videos
• 4,644 Communications Images (Online) Communications Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Communications Pro Trends - Each Communications PRO Trend is on its own slide with implications, a quantified score, and examples linked to online communications articles, videos and images. Examples:

Driving Detection As demand for autonomous vehicles increases, brands respond with detection tech Implications - As the notion of autonomous driving inches closer to reality, brands are easing consumers into the concept with advanced detection technology that decreases the need for driver intervention. A more automated experience speaks to the tech-obsesed consumer that has become accustom to tech integration to solve simple tasks and increases a widespread acceptance of autonomous technology for a society concerned with safety.
Driving Detection
As demand for autonomous vehicles increases, brands respond with detection tech
6 Examples + Score + Implications


Pragmatic Prevention Ads turn to realistic obesity imagery to incite consumer action Implications - Despite the onslaught of PSAs that seek to encourage healthier lifestyles, the accessibility of fast food has resulted in consumers frequently disregarding the need for nourishment. As a method to incite greater urgency into consumer behavior, marketers are turning to methods of foreshadowing to demonstrate what lack of action can result in. The use of grim precautionary imagery reflects the need for marketing approaches that dive deeper into consumers’ psychologically inherent fears.
Pragmatic Prevention
Ads turn to realistic obesity imagery to incite consumer action
7 Examples + Score + Implications


Communal Work Aiming to increase productivity, open space offices help foster team mentality Implications - With technological distractions resulting in motivational challenges for workers, efforts are shifting toward more community-based approaches to help ignite personal growth. Offices that feature open concepts and loft designs help to provide a more communal and engaging workplace environment, combining contemporary aesthetics with the power of social connection and ultimately, social approval.
Communal Work
Aiming to increase productivity, open space offices help foster team mentality
7 Examples + Score + Implications


Motivational Marketing Inspiring ad campaigns help create an emotional link with consumers Implications - With the amount of ads and commercials that consumers are faced with on a daily basis, creating one that will actually induce a response can be difficult. Inspirational campaigns that feature uplifting stories and tales of conquering struggles provide sentimentally touching concepts that consumers can't help but connect with, combining heartfelt circumstances with the need for more genuine methods of marketing.
Motivational Marketing
Inspiring ad campaigns help create an emotional link with consumers
7 Examples + Score + Implications


Family Tech Family-focused apps cater to adults seeking a more harmonious life Implications - While planning a family is often a prime objective for most middle age adults, figuring out how to balance between work and family can be daunting. Apps dedicated to satisfying both harmoniously are, at this point, a necessity for consumers who are not willing to sacrifice quality or quantity from any facet of their life.
Family Tech
Family-focused apps cater to adults seeking a more harmonious life
7 Examples + Score + Implications


Unrestricted Consumption Instead of limiting alcohol consumption, drinkers opt for modern cures Implications - In a culture that's constantly on the hunt for cures, consumers are opting for ways to avoid hangovers as opposed to restricting consumption. So-called 'cures' alleviate the effects of drinking, yet require additional time and resources, which reinforces that consumers are willing to double expenditure for a good time.
Unrestricted Consumption
Instead of limiting alcohol consumption, drinkers opt for modern cures
6 Examples + Score + Implications


PLUS 83 more Communications PRO Trends and 774 examples!


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89 Communications PRO Trends
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