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About the Extreme Report

The Extreme Trend Report delves into the exhilarating world of extreme sports, and the popularity it has gained over the years with thrill-seeking consumers. The adrenaline rush from bungee jumping or parachute skydiving is unrivaled, making extreme sports and extreme games popular for those who crave adventure travel. Within our report, companies can discover the latest cutting edge products and campaigns aimed for these individuals, including products in the snowboarding, skiing, skateboarding and BMX biking market.

Who It's For

Companies in the tours and travel industry and even X Games coordinators can use our research for developing everything from sport clothing to extreme music. Stunts like the back flip are tame compared to what many individuals are performing nowadays, and businesses must be able to offer products that keep up with these developments.

As consumers become more fixated with the adrenaline rush associated with extreme activities, businesses must recognize emerging market opportunities so they can leverage them to their advantage.

The Extreme Trend Report, last published on Jul 14, 2015, includes 151 PRO Trends and 755 examples of extreme market research and extreme consumer trends related to: sports, parachuting, adventures, skydiving, bungee and extreme trends.

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Methodology

Our extreme research is based on Trend Hunter's crowdsourced extreme articles and 2,422,000,000 total views of data. [Learn More]

Report Contents

• 151 Extreme PRO Trends = 151 Powerpoint Pages Extreme PPT Report
• 755 Extreme Examples

Online Extras With Full Subscription

• 106 Extreme Videos (Online) Extreme Videos
• 4,530 Extreme Images (Online) Extreme Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Extreme Pro Trends

Each Extreme PRO Trend is on its own slide with implications, a quantified score, and examples linked to online extreme articles, videos and images. Examples:

Gourmet Cinema Movie theater chains entice consumers with high-end food and drink Implications - As OTT and streaming services become major rivals of traditional movie theaters, brands and chains are getting more creative with upscale menu items and in-seat service. Gourmet menus and craft cocktails elevate the consumer experience to one of indulgence, customization and affordable glamour.
Gourmet Cinema
Movie theater chains entice consumers with high-end food and drink
4 Examples + Score + Implications


Citrus Snacking Citrus ingredients are added to high-calorie snacks for health conscious allure Implications - Despite a growth in health-conscious living, adopting healthy eating habits can often be a challenge. Seeking to ease into the process, consumers, particularly those drawn to high-sodium snacks, are altering traditional treats with unexpected citrus ingredients for an equally tasty, yet nutritious alternative. This speaks to a desire to adhere to a nutritional lifestyle in a way that still maintains a sense of indulgence and flavor.
Citrus Snacking
Citrus ingredients are added to high-calorie snacks for health conscious allure
4 Examples + Score + Implications


Streamlined Combat Tech solutions target in-field challenges in an effort to boost efficiency Implications - Unique tech innovations developed specifically as a response to challenges faced by soldiers during combat range from climate conditions to combative threats. Whether to better prepare individuals to face particular conditions or to streamline the use of specific tools, instruments that incorporate smart technology have the potential to revolutionize the reality of combat.
Streamlined Combat
Tech solutions target in-field challenges in an effort to boost efficiency
4 Examples + Score + Implications


Painted Visage Skincare and cosmetics take cues from the art world with artistic applications Implications - The rising popularity of beauty blogs has turned self-care into a recognized art, prompting cosmetic and skincare companies to follow suit with art-inspired applicators and dispensers. This lends to a feeling of prestige and sophistication. Additionally, art-inspired applications create a more exciting, exploratory feel to cosmetics and skincare.
Painted Visage
Skincare and cosmetics take cues from the art world with artistic applications
4 Examples + Score + Implications


Stationery Couture As technology takes over, writing utensils become status symbols Implications - As the integration of technology into daily life increases, a divergence from the now-status quo of digital living can be observed, as stationery becomes a status symbol. Hearkening back to simpler times and placing the ritual act of writing in the spotlight shines physical writing in a more sentimental spotlight.
Stationery Couture
As technology takes over, writing utensils become status symbols
6 Examples + Score + Implications


Bodily Esteem Consumers challenge the mainstream by openly celebrating body diversity Implications - The fashion industry claims to have embraced body diversity, but its definition of "plus-size" remains narrow. As a result, consumers feeling overlooked by the industry are gravitating towards fashion and media channels that make bold, celebratory political statements surrounding the issue. This shift towards bodily esteem suggests that consumers are searching for transparency, as well as representation, from fashion media.
Bodily Esteem
Consumers challenge the mainstream by openly celebrating body diversity
4 Examples + Score + Implications


Astronomical Aesthetic The planets become a source of design inspiration Implications - As a backlash to the over-processed, ostentatious visual style of recent times, many consumers are craving something more naturalistic and mysterious. This, combined with a growing interest in the otherworldly, has created an obsession with the astronomical aesthetic and the intrigue of what else is out there.
Astronomical Aesthetic
The planets become a source of design inspiration
7 Examples + Score + Implications


Energetic Breakfast Consumers seek a high-energy start to their day Implications - Taught early in life that breakfast is the most important meal of the day, many consumers are searching for morning fare that's not only healthy, but also energy-boosting. Breakfast options are now attempting to reconcile a dueling consumer demand for meals that are low in calories yet high in energy. This shift reveals a consumer desire to assimilate health-consciousness into their lives without sacrificing efficiency.
Energetic Breakfast
Consumers seek a high-energy start to their day
7 Examples + Score + Implications


PLUS 145 more Extreme PRO Trends and 755 examples!



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