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About the Extreme Report - The Extreme Trend Report delves into the exhilarating world of extreme sports, and the popularity it has gained over the years with thrill-seeking consumers. The adrenaline rush from bungee jumping or parachute skydiving is unrivaled, making extreme sports and extreme games popular for those who crave adventure travel. Within our report, companies can discover the latest cutting edge products and campaigns aimed for these individuals, including products in the snowboarding, skiing, skateboarding and BMX biking market.

Who It's For - Companies in the tours and travel industry and even X Games coordinators can use our research for developing everything from sport clothing to extreme music. Stunts like the back flip are tame compared to what many individuals are performing nowadays, and businesses must be able to offer products that keep up with these developments.

As consumers become more fixated with the adrenaline rush associated with extreme activities, businesses must recognize emerging market opportunities so they can leverage them to their advantage.

The Extreme Trend Report, last published on Jul 17, 2014, includes 121 PRO Trends and 1,243 examples of extreme market research and extreme consumer trends related to: sports, parachuting, adventures, skydiving, bungee and extreme trends.

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trend research methodology Methodology - Our extreme research is based on Trend Hunter's 1,243 crowdsourced extreme trends and 2,001,000,000 total views of data. [Learn More]

What You'll Get:
• 121 Page / Slide Presentation Extreme PDF Report Extreme PPT Report
• 121 Page In-Depth Reading Report Extreme PDF Report

Contents:
• 121 Extreme PRO Trends
• 1,243 Extreme Examples
• 174 Extreme Videos (Online) Extreme Videos
• 7,458 Extreme Images (Online) Extreme Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Extreme Pro Trends - Each Extreme PRO Trend is on its own slide with implications, a quantified score, and examples linked to online extreme articles, videos and images. Examples:

Cozy Cinema Theaters infuse elements of home to enhance entertainment with familiarity Implications - Entertainment venues like move theaters are turning to aesthetics that are reminiscent of home, giving a familiar appeal to traditionally cold, open spaces. Offering a cozier experience, these customized cinema spaces speak to a desire for more comforting yet social modes of entertainment.
Cozy Cinema
Theaters infuse elements of home to enhance entertainment with familiarity
4 Examples + Score + Implications


Unexpected Office To the delight of employees, workplaces are popping up in unusual locations Implications - Consumers are connected to work today more than ever via technology, but as the formal office sees a decrease from brands opting for spaces in unexpected places, work culture continues to be focused on as an integral part of modern life. The blending of offices into shopping centers and recreational areas is helping to create a culture where work-life balance is prioritized.
Unexpected Office
To the delight of employees, workplaces are popping up in unusual locations
5 Examples + Score + Implications


Marketing Anxious Seeking to connect with consumers, brands turn to personal apprehensions Implications - As marketers look for new and enticing ways to connect with audiences, desires for more personal, self-serving interests prompts ads to integrate more individualized tactics. Creating situations that reflect common anxieties, brands reference worries of health and addiction not as a form of confrontation, but rather as an acknowledgment of individual struggle.
Marketing Anxious
Seeking to connect with consumers, brands turn to personal apprehensions
6 Examples + Score + Implications


Celebrated Struggle Dark issues become a source of entertainment to open up societal discussion Implications - Life struggles have transitioned from being private to something spoken about openly, which has augmented what would've once been morbid or uncouth to discuss, to being celebrated. This collective shift denotes a need for transparency, but also that the consumer mindset has evolved to require the whole story for a viable connection to be forged.
Celebrated Struggle
Dark issues become a source of entertainment to open up societal discussion
6 Examples + Score + Implications


Extreme Vacationing A desire for thrills prompts travelers to turn to daredevil activities Implications - As consumers struggle to battle day-to-day complacency, sources of travel and leisure are getting revamped in order to satiate a desire for excitement and stimulation. Seeking experiences that are both mentally and physically challenging, consumers are going outside their comfort zones to participate in activities that provoke fear and uneasiness. Terrifying travel activities reflect a move towards experiences that help provoke and encourage personal accomplishment and ability.
Extreme Vacationing
A desire for thrills prompts travelers to turn to daredevil activities
5 Examples + Score + Implications


Simplified Caffeine Seeking to de-techify the kitchen, consumers go for powerless coffee brewing Implications - While the number of smart solutions for the kitchen is rising each day, consumers are opting for simplified ways to brew coffee that enhance both the chore and the taste. Ritualistic in many respects, the solutions satisfy connoisseurs concerned with quality as well as naysayers who negate the unnecessary use of technology for simple tasks. Powerless operation methods satiate the eco-conscious and decrease dependancy on electrical grids.
Simplified Caffeine
Seeking to de-techify the kitchen, consumers go for powerless coffee brewing
9 Examples + Score + Implications


PLUS 115 more Extreme PRO Trends and 1,243 examples!



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