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About the Extreme Report

The Extreme Trend Report delves into the exhilarating world of extreme sports, and the popularity it has gained over the years with thrill-seeking consumers. The adrenaline rush from bungee jumping or parachute skydiving is unrivaled, making extreme sports and extreme games popular for those who crave adventure travel. Within our report, companies can discover the latest cutting edge products and campaigns aimed for these individuals, including products in the snowboarding, skiing, skateboarding and BMX biking market.

Who It's For

Companies in the tours and travel industry and even X Games coordinators can use our research for developing everything from sport clothing to extreme music. Stunts like the back flip are tame compared to what many individuals are performing nowadays, and businesses must be able to offer products that keep up with these developments.

As consumers become more fixated with the adrenaline rush associated with extreme activities, businesses must recognize emerging market opportunities so they can leverage them to their advantage.

The Extreme Trend Report, last published on Apr 14, 2015, includes 147 PRO Trends and 735 examples of extreme market research and extreme consumer trends related to: sports, parachuting, adventures, skydiving, bungee and extreme trends.

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Methodology

Our extreme research is based on Trend Hunter's crowdsourced extreme articles and 2,333,000,000 total views of data. [Learn More]

Report Contents

• 147 Extreme PRO Trends = 147 Powerpoint Pages Extreme PPT Report
• 735 Extreme Examples

Online Extras With Full Subscription

• 103 Extreme Videos (Online) Extreme Videos
• 4,410 Extreme Images (Online) Extreme Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Extreme Pro Trends

Each Extreme PRO Trend is on its own slide with implications, a quantified score, and examples linked to online extreme articles, videos and images. Examples:

Bodily Esteem Consumers challenge the mainstream by openly celebrating body diversity Implications - The fashion industry claims to have embraced body diversity, but its definition of "plus-size" remains narrow. As a result, consumers feeling overlooked by the industry are gravitating towards fashion and media channels that make bold, celebratory political statements surrounding the issue. This shift towards bodily esteem suggests that consumers are searching for transparency, as well as representation, from fashion media.
Bodily Esteem
Consumers challenge the mainstream by openly celebrating body diversity
4 Examples + Score + Implications


Astronomical Aesthetic The planets become a source of design inspiration Implications - As a backlash to the over-processed, ostentatious visual style of recent times, many consumers are craving something more naturalistic and mysterious. This, combined with a growing interest in the otherworldly, has created an obsession with the astronomical aesthetic and the intrigue of what else is out there.
Astronomical Aesthetic
The planets become a source of design inspiration
7 Examples + Score + Implications


Energetic Breakfast Consumers seek a high-energy start to their day Implications - Taught early in life that breakfast is the most important meal of the day, many consumers are searching for morning fare that's not only healthy, but also energy-boosting. Breakfast options are now attempting to reconcile a dueling consumer demand for meals that are low in calories yet high in energy. This shift reveals a consumer desire to assimilate health-consciousness into their lives without sacrificing efficiency.
Energetic Breakfast
Consumers seek a high-energy start to their day
7 Examples + Score + Implications


Remixed Nostalgia Consumers search for ways to enjoy past pop culture in new forms Implications - The emotional power of pop culture imbues consumers with a sense of deep-rooted nostalgia for their favorite movies and television shows. In an effort to re-create the magic of their first viewing, consumers are searching for experiences that allow them to enjoy their favorite characters and story lines in a different form or context. Consumers are simultaneously satisfying their nostalgic impulse while searching for ways to heighten their enjoyment and engagement of the content.
Remixed Nostalgia
Consumers search for ways to enjoy past pop culture in new forms
6 Examples + Score + Implications


Dual-Purpose Service Heightening consumer experiences, auto services integrate unexpected features Implications - Altering consumer perceptions of routine tasks like auto maintenance, car services are turning to unconventional features to add excitement to the process. Combining traditional services like car washes and garages with spas and restaurants, retailers are seeking to not only make the maintenance process more entertaining, but also change the way consumers go about their routines.
Dual-Purpose Service
Heightening consumer experiences, auto services integrate unexpected features
4 Examples + Score + Implications


Brainstorm Design Office settings use design as a way to foster creativity Implications - Fostering creativity in the workplace can be difficult as consumers tend to fall into work patterns that have them focusing on tasks, as opposed to innovation. Battling this -- especially in the age of shorter attention spans -- requires more than brainstorm meetings. As a response, workplace designs are integrating creativity-encouraging furniture.
Brainstorm Design
Office settings use design as a way to foster creativity
4 Examples + Score + Implications


Active Voyage A desire for experiential tourism sparks physically intensive excursions Implications - Health-conscious consumers are constantly looking for ways to stay active even during downtime, which is being acknowledged with tourist destinations that boast adventure and exercise-focused attractions. This blending of health with experience draws consumers in with a dual purpose approach to tourism.
Active Voyage
A desire for experiential tourism sparks physically intensive excursions
4 Examples + Score + Implications


Culinary Adventure Foodie culture and adventurism collide in travel for the risk-taking elite Implications - Consumers with a literal taste for adventure are being targeted with tourist destinations that blend escapism with gourmet food experiences. This further extension of foodie culture creates an apparent connection between an adventurous palate and personality, and satisfies with experiences that entertain multiple senses at once.
Culinary Adventure
Foodie culture and adventurism collide in travel for the risk-taking elite
5 Examples + Score + Implications


PLUS 141 more Extreme PRO Trends and 735 examples!



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