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About the Extreme Report

The Extreme Trend Report delves into the exhilarating world of extreme sports, and the popularity it has gained over the years with thrill-seeking consumers. The adrenaline rush from bungee jumping or parachute skydiving is unrivaled, making extreme sports and extreme games popular for those who crave adventure travel. Within our report, companies can discover the latest cutting edge products and campaigns aimed for these individuals, including products in the snowboarding, skiing, skateboarding and BMX biking market.

Who It's For

Companies in the tours and travel industry and even X Games coordinators can use our research for developing everything from sport clothing to extreme music. Stunts like the back flip are tame compared to what many individuals are performing nowadays, and businesses must be able to offer products that keep up with these developments.

As consumers become more fixated with the adrenaline rush associated with extreme activities, businesses must recognize emerging market opportunities so they can leverage them to their advantage.

The Extreme Trend Report, last published on Nov 18, 2014, includes 131 PRO Trends and 655 examples of extreme market research and extreme consumer trends related to: sports, parachuting, adventures, skydiving, bungee and extreme trends.

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Methodology

Our extreme research is based on Trend Hunter's crowdsourced extreme articles and 2,164,000,000 total views of data. [Learn More]

Report Contents

• 131 Extreme PRO Trends = 131 Powerpoint Pages Extreme PPT Report
• 655 Extreme Examples

Online Extras With Full Subscription

• 92 Extreme Videos (Online) Extreme Videos
• 3,930 Extreme Images (Online) Extreme Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Extreme Pro Trends

Each Extreme PRO Trend is on its own slide with implications, a quantified score, and examples linked to online extreme articles, videos and images. Examples:

Multi-Functional Utility The desire for multi-functional goods extends to the outerwear market Implications - As consumer lifestyles demand more versatile products, brands are responding with clothing and gear that reacts to specific activities or climates. The urban consumer is specifically targeted as busy lifestyles lead them to require products that offer durability as well as versatility.
Multi-Functional Utility
The desire for multi-functional goods extends to the outerwear market
6 Examples + Score + Implications


American Adventurism Craving escapism, consumers opt for adventure within their own country Implications - While the glamorization of international travel rises, consumers -- particularly in the United States -- are looking to domestic options for adventure that are easier on the wallet. This shift towards maximizing local options speaks to a broader preference to break from routine while still maintaining a familiar connection.
American Adventurism
Craving escapism, consumers opt for adventure within their own country
5 Examples + Score + Implications


Personified Play Toys are physically adapted to imitate the aesthetics of the consumer Implications - Heightening generic toys with individual appeal, brands are offering consumers the chance to alter products with distinct imagery and personalized alterations. Allowing kids and adults the chance to superimpose their own portraits and head shots onto dolls and online activities, brands are transforming sources of play into experiences that evoke both entertainment and personal references.
Personified Play
Toys are physically adapted to imitate the aesthetics of the consumer
4 Examples + Score + Implications


Minimalist Nutrition Juice bars are given a stylish overhaul to broaden market appeal Implications - Marketing nutritional goods, particularly to young consumers, can be a challenge, prompting retailers to turn to modern retail aesthetics for appeal. Adding artistic decor and custom services to places like juice bars, retailers are seeking to reinvent health food stores into more engaging and visually stimulating settings.
Minimalist Nutrition
Juice bars are given a stylish overhaul to broaden market appeal
4 Examples + Score + Implications


Architectural Stay Creating a bold visual impression, hotels turn to abstract structural designs Implications - Enhancing the travel experience with more visual stimulation, hotels are incorporating abstract architectural designs to create intrigue. Transforming traditional hotels into unique skyscrapers and artistic installations, these travel destinations provide stimulation both inside and out, reflecting a desire for experiences that strike all the senses.
Architectural Stay
Creating a bold visual impression, hotels turn to abstract structural designs
4 Examples + Score + Implications


Footwear Efficiency Aesthetic and function are married as shoes boast an all-in-one design Implications - Doing away with socks, modern shoe designs are pushing efficiency for consumers to aid the shift towards streamlined product design. As consumers favor aesthetic while still craving function, the designs answer the need for product versatility with style.
Footwear Efficiency
Aesthetic and function are married as shoes boast an all-in-one design
5 Examples + Score + Implications


Bespoke E-Commerce The demand for one-of-a-kind goods sparks an autonomous custom economy Implications - Custom tailored products are coveted by consumers, which is being addressed by brands with online custom services. As consumers become increasingly dependent on eCommerce, the rise of customized goods ordered online satisfies the the lack of a physical shopping experience.
Bespoke E-Commerce
The demand for one-of-a-kind goods sparks an autonomous custom economy
11 Examples + Score + Implications


Digital Hydration Consumers turn to technology for even the most rudimentary of tasks Implications - The saturation of the market in technology has acclimatized consumers to expect autonomy for everything, which is evident as hydration devices are implemented. As users prefer to rely more on technology than biological cues, the expansion of health automation beyond just drinking water will continue.
Digital Hydration
Consumers turn to technology for even the most rudimentary of tasks
6 Examples + Score + Implications


PLUS 125 more Extreme PRO Trends and 655 examples!



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