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About the Extreme Report - The Extreme Trend Report delves into the exhilarating world of extreme sports, and the popularity it has gained over the years with thrill-seeking consumers. The adrenaline rush from bungee jumping or parachute skydiving is unrivaled, making extreme sports and extreme games popular for those who crave adventure travel. Within our report, companies can discover the latest cutting edge products and campaigns aimed for these individuals, including products in the snowboarding, skiing, skateboarding and BMX biking market.

Who It's For - Companies in the tours and travel industry and even X Games coordinators can use our research for developing everything from sport clothing to extreme music. Stunts like the back flip are tame compared to what many individuals are performing nowadays, and businesses must be able to offer products that keep up with these developments.

As consumers become more fixated with the adrenaline rush associated with extreme activities, businesses must recognize emerging market opportunities so they can leverage them to their advantage.

The Extreme Trend Report, last published on Apr 15, 2014, includes 116 PRO Trends and 1,212 examples of extreme market research and extreme consumer trends related to: sports, parachuting, adventures, skydiving, bungee and extreme trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our extreme research is based on Trend Hunter's 1,212 crowdsourced extreme trends and 1,909,000,000 total views of data. [Learn More]

What You'll Get:
• 116 Page / Slide Presentation Extreme PDF Report Extreme PPT Report
• 116 Page In-Depth Reading Report Extreme PDF Report

Contents:
• 116 Extreme PRO Trends
• 1,212 Extreme Examples
• 170 Extreme Videos (Online) Extreme Videos
• 7,272 Extreme Images (Online) Extreme Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Extreme Pro Trends - Each Extreme PRO Trend is on its own slide with implications, a quantified score, and examples linked to online extreme articles, videos and images. Examples:

Simplified Caffeine Seeking to de-techify the kitchen, consumers go for powerless coffee brewing Implications - While the number of smart solutions for the kitchen is rising each day, consumers are opting for simplified ways to brew coffee that enhance both the chore and the taste. Ritualistic in many respects, the solutions satisfy connoisseurs concerned with quality as well as naysayers who negate the unnecessary use of technology for simple tasks. Powerless operation methods satiate the eco-conscious and decrease dependancy on electrical grids.
Simplified Caffeine
Seeking to de-techify the kitchen, consumers go for powerless coffee brewing
9 Examples + Score + Implications


Battle Play Combat-inspired toys cater to youthful males looking to exert aggression Implications - With boys often engaging in acts of aggression with others at school or at home, what initially starts out as innocent can easily turn into something unfavorable. As a method to keep potentially hostile tendencies under control, parents are turning to battle-inspired toys like swords and lasers to give boys a more secure way to exert their naturally antagonistic ways. Toys that encourage battling with others reflects a move toward more regulated sources of contentious behavior.
Battle Play
Combat-inspired toys cater to youthful males looking to exert aggression
7 Examples + Score + Implications


Inhibiting Fear A reluctance to face personal fears prompts alternative methods of confrontation Implications - With societal pressure for success often resulting in immense fears of failure, challenging tasks and fearful obstacles are continuously halted by inherent worries of inadequacy. As a method to tackle fears in a more subdued manner, consumers are turning to frightful imagery as a method to face personal terrors in a way that feels safe and unthreatening. The use of eerie references in media reflects a consumer demand for marketing approaches that help temper personal anxieties.
Inhibiting Fear
A reluctance to face personal fears prompts alternative methods of confrontation
7 Examples + Score + Implications


Building Hope Communal housing projects promote charitable causes through interaction Implications - With charitable causes often seeming overwhelming to participate in for the average individual, efforts to make involvement more communal and interactive help encourage action. Projects that emphasize building and community involvement provide ordinary individuals with the chance to get involved in a more physically active manner, utilizing cooperative efforts to entice people on a more approachable scale.
Building Hope
Communal housing projects promote charitable causes through interaction
7 Examples + Score + Implications


Caffeine Fandom Cultural acceptance prompts a surge in displays of addictive behavior Implications - Reflecting a culture increasingly dependent on consumption, caffeine-obsessed apparel allows consumers to profess their undeniable devotion to not just caffeine, but to the ideals of productivity and efficiency it represents. The visual proclamation of these qualities speaks to a shift in work styles on a mass scale.
Caffeine Fandom
Cultural acceptance prompts a surge in displays of addictive behavior
7 Examples + Score + Implications


Comedic Seniority The allure of relaxation prompts greater consumer acceptance of aging Implications - With old age providing the allure of retirement and relaxation, consumers bombarded by responsibilities of work and home are becoming more receptive of the idea of aging. Moving away from the typically mundane references associated with seniors, marketers are presenting elderly citizens with more edge and humor, combining the attraction of maturity with the need to maintain one’s exuberance throughout life. The surge of elderly ads reflect a shift in consumer perspectives toward more positive views of aging.
Comedic Seniority
The allure of relaxation prompts greater consumer acceptance of aging
7 Examples + Score + Implications


PLUS 110 more Extreme PRO Trends and 1,212 examples!


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