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About the Candy Report

The Candy Trend Report covers all aspects of the sweets sector, from the marketing of chocolate bars to new products in bubble gum and gummy bears. Candy marketing has seen a rise in colorful viral campaigns, as demonstrated by an array of ads for Skittles and Mars. With insider access to our crowd-sourced reports, companies will gain insight on how caramels, mints, chocolate candies and more are evolving to meet the demands of consumers.

Who It's For

The Candy Trend Report is beneficial for all candy producers, and features the work of Jelly Belly, Sour Patch Kids and other companies in the sweets industry.

Our research is dictated and sourced by the consumer, and with our cutting edge research, businesses will have the insight to predict evolving trends in the market and effectively shape product development and marketing strategies.

The Candy Trend Report, last published on May 26, 2015, includes 176 PRO Trends and 880 examples of candy market research and candy consumer trends related to: sweets, chocolate bars, bubble gum, gummy bears, caramels and candy trends.

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trend research methodology

Methodology

Our candy research is based on Trend Hunter's crowdsourced candy articles and 2,373,000,000 total views of data. [Learn More]

Report Contents

• 176 Candy PRO Trends = 176 Powerpoint Pages Candy PPT Report
• 880 Candy Examples

Online Extras With Full Subscription

• 123 Candy Videos (Online) Candy Videos
• 5,280 Candy Images (Online) Candy Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Candy Pro Trends

Each Candy PRO Trend is on its own slide with implications, a quantified score, and examples linked to online candy articles, videos and images. Examples:

Dairy Confectionery Yogurt is being infused into unexpected treats for experiential allure Implications - Consumers are combining dairy products with confectionery goods in an effort to bring a nutritional element to otherwise indulgent snacks. By adding ingredients like yogurt to cocktail and candy recipes, individuals are not only attempting to make nutritional consumption more fun and experiential, but also heighten traditional ingredients with unexpected forms.
Dairy Confectionery
Yogurt is being infused into unexpected treats for experiential allure
4 Examples + Score + Implications


Cosmic Aesthetic Artists look to outer space for inspiration in their work Implications - Rather than pandering to the sci-fi fandom, artists using space-inspired visuals in their work are attempting to get back to the root of what science fiction is all about: a creative re-imagining of the future. By referencing the cosmos in their work, artists are able to tap into people's collective anxieties about the future, and create a surreal counter-narrative that provides both comfort and amazement.
Cosmic Aesthetic
Artists look to outer space for inspiration in their work
6 Examples + Score + Implications


Confectionery Comfort Traditionally savory dishes are being reinterpreted with sweet twists Implications - Companies and chefs alike are reinterpreting classic comfort foods with the addition of sweet flavors. In place of exclusively savory dishes are meals featuring chocolate, chips and candy ingredients. This broadens the appeal of savory recipes that are now tailored towards consumers with a sweet tooth.
Confectionery Comfort
Traditionally savory dishes are being reinterpreted with sweet twists
4 Examples + Score + Implications


Meme Confectionery Brands look to Internet culture in creating memorable Halloween campaigns Implications - While Halloween is undoubtedly a candy-centric holiday, brands are tasked with creating memorable marketing campaigns that help differentiate from the year round varieties in the mind of the consumer. Borrowing from Internet humor, clever, age-appropriate scares are laced with puns and dressed up in self-referential packaging that replicates the universality of meme culture.
Meme Confectionery
Brands look to Internet culture in creating memorable Halloween campaigns
6 Examples + Score + Implications


Nutty Obsession Beverages incorporate nut and similar flavors as a response to the health movement Implications - The health movement has placed nuts in a spotlight as a source of protein, which is reflected in the beverage sphere as well. Borrowing influences from the middle east and Asia, these often-alcoholic, sweet interpretations of nut flavoring point to exoticism, experience, health, and a feeling of comfort associated with the rich flavors.
Nutty Obsession
Beverages incorporate nut and similar flavors as a response to the health movement
6 Examples + Score + Implications


Personalized Prep Consumers seek to add customization to their cooking rituals Implications - No longer content with merely consuming personalized forms of edible goods, consumers are now searching for ways to customize the actual process of cooking, baking and garnishing food items. This shift is illustrative of the ways in which the DIY/maker culture movement has spawned a greater desire for customization in both product and ritual.
Personalized Prep
Consumers seek to add customization to their cooking rituals
5 Examples + Score + Implications


Doodle Packaging Brands turn to packaging designs reminiscent of kids artwork and drawings Implications - Recognizing the need to target youthful consumers in a more approachable manner, brands are turning to packaging designs that are reminiscent of artwork that kids would actually produce. Featuring sketches and doodles of animals and insects, brands are using imagery that kids can identify with, reflecting a need to connect with consumers, particularly those of a younger age range, in a more authentic manner.
Doodle Packaging
Brands turn to packaging designs reminiscent of kids artwork and drawings
4 Examples + Score + Implications


Monstrous Marketing Childrens' brands stand out with bizarre, animalistic packaging Implications - Many snack brands geared towards children are ditching the "cute" aesthetic in favor of a more intense look. By incorporating monsters, animals and other bizarre elements into packaging using a playful cartoon style, brands are setting themselves apart on shelves while appealing to kids' desire for an unusual aesthetic.
Monstrous Marketing
Childrens' brands stand out with bizarre, animalistic packaging
5 Examples + Score + Implications


PLUS 170 more Candy PRO Trends and 880 examples!



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