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About the Candy Report - The Candy Trend Report covers all aspects of the sweets sector, from the marketing of chocolate bars to new products in bubble gum and gummy bears. Candy marketing has seen a rise in colorful viral campaigns, as demonstrated by an array of ads for Skittles and Mars. With insider access to our crowd-sourced reports, companies will gain insight on how caramels, mints, chocolate candies and more are evolving to meet the demands of consumers.

Who It's For - The Candy Trend Report is beneficial for all candy producers, and features the work of Jelly Belly, Sour Patch Kids and other companies in the sweets industry.

Our research is dictated and sourced by the consumer, and with our cutting edge research, businesses will have the insight to predict evolving trends in the market and effectively shape product development and marketing strategies.

The Candy Trend Report, last published on Jul 15, 2014, includes 126 PRO Trends and 1,270 examples of candy market research and candy consumer trends related to: sweets, chocolate bars, bubble gum, gummy bears, caramels and candy trends.

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trend research methodology Methodology - Our candy research is based on Trend Hunter's 1,270 crowdsourced candy trends and 1,992,000,000 total views of data. [Learn More]

What You'll Get:
• 126 Page / Slide Presentation Candy PDF Report Candy PPT Report
• 126 Page In-Depth Reading Report Candy PDF Report

Contents:
• 126 Candy PRO Trends
• 1,270 Candy Examples
• 178 Candy Videos (Online) Candy Videos
• 7,620 Candy Images (Online) Candy Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Candy Pro Trends - Each Candy PRO Trend is on its own slide with implications, a quantified score, and examples linked to online candy articles, videos and images. Examples:

Botanical Branding Elements of nature are added to packaging designs to create a more organic feel Implications - Straying away from the cold and minimalist features of mass-produced products, brands are turning to more organic and nature-inspired packaging designs. Utilizing patterns and colors that reference the blossoming of flowers, these branding techniques offer a connection to the raw and untouched elements of the outdoors.
Botanical Branding
Elements of nature are added to packaging designs to create a more organic feel
6 Examples + Score + Implications


Regional Branding Brands use tradition-inspired products to bond with foreign markets Implications - Global companies are using special edition products, created to celebrate regional holidays, to connect with new markets. Helping push the idea that brands not only support but actually participate in traditions native to these areas, this approach is an effective strategy that provides a sense of familiarity to new consumers.
Regional Branding
Brands use tradition-inspired products to bond with foreign markets
6 Examples + Score + Implications


Regional Referencing Global retail locations use local interests to connect to consumers Implications - Offering novelty to tourists and connecting with locals, international retail locations are adopting themes that reflect the cities that they're in. Catering to the interests of consumers, this approach to retail abroad helps ensure that brands will be well-integrated into new locations.
Regional Referencing
Global retail locations use local interests to connect to consumers
4 Examples + Score + Implications


Holiday Realism Adult consumers favor the realistic over the cartoonish for celebrations Implications - Holidays consistently place imagination front and center, but an increase in products that depict more realistic holiday imagery is effectively removing that mystique. These products satisfy consumers who crave a taste of reality, allowing them to celebrate in a way that feels age-appropriate.
Holiday Realism
Adult consumers favor the realistic over the cartoonish for celebrations
6 Examples + Score + Implications


Mainstream Edible Insect Bugs transition from gross to glamorous for edgy, sustainable consumers Implications - Food scarcity has led to the adoption of insects as a protein source, which is seeing the rebranding of bugs from gross to a crucial element of the new food chain. The edgy status of insects is seeing them embraced in a multitude of industries as a delicacy for consumption, hip for apparel as well as a sign of proliferation consumer demand for sustainable consumption.
Mainstream Edible Insect
Bugs transition from gross to glamorous for edgy, sustainable consumers
9 Examples + Score + Implications


Digitalized Cuisine A shift in diet leads to foods that are digitally created and modified Implications - The global population is set to reach new peaks in the coming decades, which is causing major concerns surrounding food supplies and preparation. As international diets continue to become more varied and accustom to preference, innovations that allow for custom meal preparation are satisfying the want for products that are aesthetically appealing, familiar in design and quick to obtain. The utilization of 3D printing and laser etching is pushing control out of the hands of brands and into those of consumers as the technology reaches affordable price points. The ability to share digital "recipes" on the Internet could mark the beginning of the dissolution of fast food and formal dining.
Digitalized Cuisine
A shift in diet leads to foods that are digitally created and modified
7 Examples + Score + Implications


PLUS 120 more Candy PRO Trends and 1,270 examples!



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