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About the Candy Report - The Candy Trend Report covers all aspects of the sweets sector, from the marketing of chocolate bars to new products in bubble gum and gummy bears. Candy marketing has seen a rise in colorful viral campaigns, as demonstrated by an array of ads for Skittles and Mars. With insider access to our crowd-sourced reports, companies will gain insight on how caramels, mints, chocolate candies and more are evolving to meet the demands of consumers.

Who It's For - The Candy Trend Report is beneficial for all candy producers, and features the work of Jelly Belly, Sour Patch Kids and other companies in the sweets industry.

Our research is dictated and sourced by the consumer, and with our cutting edge research, businesses will have the insight to predict evolving trends in the market and effectively shape product development and marketing strategies.

The Candy Trend Report, last published on Apr 17, 2014, includes 116 PRO Trends and 1,210 examples of candy market research and candy consumer trends related to: sweets, chocolate bars, bubble gum, gummy bears, caramels and candy trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our candy research is based on Trend Hunter's 1,210 crowdsourced candy trends and 1,915,000,000 total views of data. [Learn More]

What You'll Get:
• 116 Page / Slide Presentation Candy PDF Report Candy PPT Report
• 116 Page In-Depth Reading Report Candy PDF Report

Contents:
• 116 Candy PRO Trends
• 1,210 Candy Examples
• 169 Candy Videos (Online) Candy Videos
• 7,260 Candy Images (Online) Candy Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Candy Pro Trends - Each Candy PRO Trend is on its own slide with implications, a quantified score, and examples linked to online candy articles, videos and images. Examples:

Customizable Brew A desire for customization prompts consumers to adjust ordinary beverage flavors Implications - As consumers become more open in terms of personal expression, everyday indulgences are being revamped with customizable adjustments to satiate that desire for individuality. Straying away from the more conventional, store-bought drinks, consumers are turning to DIY beverage techniques to add eccentric flavoring and personal touches to ordinary brews. The turn towards more personalized cocktail creations reflects a need for more exotic, yet cost-effective methods of consumption.
Customizable Brew
A desire for customization prompts consumers to adjust ordinary beverage flavors
5 Examples + Score + Implications


Confectionery Cocktail Overly sweetened indulgences offers adults a link to childhood nostalgia Implications - While adulthood opens up the door to a plethora of new-found experiences, maturity often requires the subsequent detachment of traditionally youthful tendencies. Seeking to maintain childhood habits in a more mature manner, adult consumers are turning to overly sweetened alcoholic flavors to combine refined aspects of adulthood with the desire to maintain familiar, and comforting elements of one's youth.
Confectionery Cocktail
Overly sweetened indulgences offers adults a link to childhood nostalgia
6 Examples + Score + Implications


Confectionery Experimentation Eclectic chocolate treats add allure to traditionally simple goods Implications - Sticking to tradition is often a great way to maintain brand loyalty, but with the variety of retailers on the market, adhering to conventional designs just won't cut it within the rapidly developing market. In an attempt to revamp classic products with more alluring features, retailers are adding eclectic and over-the-top components to such traditional treats as chocolate to give it an edge over other similar goods. This illustrates how constant reinvention is required to maintain consumer interest.
Confectionery Experimentation
Eclectic chocolate treats add allure to traditionally simple goods
7 Examples + Score + Implications


Playful Gore Macabre references extend into toys to reflect ongoing media saturation Implications - With mass media serving as a source of influence for developing youths, a turn toward more bizarre and eclectic toys has emerged to reflect the normality of violence and gore on TV and in movies. This shift in consumer desire is born out of a desensitization of both older and younger minds. Ultimately, today's consumer is harder to shock and thus, harder to entertain unless an element of the dark or shocking is involved.
Playful Gore
Macabre references extend into toys to reflect ongoing media saturation
7 Examples + Score + Implications


Athletic Indulgence Sporty treats allow consumers to immerse themselves in the viewing experience Implications - While attending sporting events at stadiums and arenas is often exhilarating, getting the opportunity to go to such live celebrations is often difficult for the average consumer. Looking to make at-home sports viewing more immersive, fans are turning to themed treats as a method to enhance the experience with more flair and athletic devotion.
Athletic Indulgence
Sporty treats allow consumers to immerse themselves in the viewing experience
7 Examples + Score + Implications


Masculinity Redefined Fatherly photography suggests a shift toward more familial roles for men Implications - With women becoming more independent and career-focused due to more open and encouraging educational opportunities, men have subsequently faced a shift in gender roles, integrating themselves into more familial responsibilities that were once dominated by the opposite gender. Reflecting a shift in gender expectations, fatherly photography showcases a turn toward more domestic roles for men, echoing a transformation of traditional familial frameworks.
Masculinity Redefined
Fatherly photography suggests a shift toward more familial roles for men
7 Examples + Score + Implications


PLUS 110 more Candy PRO Trends and 1,210 examples!


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