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About the Candy Report

The Candy Trend Report covers all aspects of the sweets sector, from the marketing of chocolate bars to new products in bubble gum and gummy bears. Candy marketing has seen a rise in colorful viral campaigns, as demonstrated by an array of ads for Skittles and Mars. With insider access to our crowd-sourced reports, companies will gain insight on how caramels, mints, chocolate candies and more are evolving to meet the demands of consumers.

Who It's For

The Candy Trend Report is beneficial for all candy producers, and features the work of Jelly Belly, Sour Patch Kids and other companies in the sweets industry.

Our research is dictated and sourced by the consumer, and with our cutting edge research, businesses will have the insight to predict evolving trends in the market and effectively shape product development and marketing strategies.

The Candy Trend Report, last published on Jun 23, 2015, includes 184 PRO Trends and 920 examples of candy market research and candy consumer trends related to: sweets, chocolate bars, bubble gum, gummy bears, caramels and candy trends.

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trend research methodology

Methodology

Our candy research is based on Trend Hunter's crowdsourced candy articles and 2,401,000,000 total views of data. [Learn More]

Report Contents

• 184 Candy PRO Trends = 184 Powerpoint Pages Candy PPT Report
• 920 Candy Examples

Online Extras With Full Subscription

• 129 Candy Videos (Online) Candy Videos
• 5,520 Candy Images (Online) Candy Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Candy Pro Trends

Each Candy PRO Trend is on its own slide with implications, a quantified score, and examples linked to online candy articles, videos and images. Examples:

Maker Play Toy shops integrate customization features to increase involvement Implications - Seeking to add a level of interactivity to the buying process, brands targeting younger audiences are turning to store enhancements that encourage participation. Allowing kids to customize, alter and interact with goods, brands are providing a laid-back atmosphere that allows consumers to become involved with the products they purchase in a hands-on way. Such examples reflect a shift toward more inclusive buying methods.
Maker Play
Toy shops integrate customization features to increase involvement
4 Examples + Score + Implications


Giftable Confection Seasonal treats adopt packaging designs suitable for gift-giving Implications - Moving beyond traditional seasonal flavors, holiday confections are integrating packaging designs that mimic collectibles and gift wrapping for experiential allure. By specifically crafting packages to mimic products such as toys or decor, brands are not only seeking to make seasonal goods more memorable, but also giving typically single-use products a second life by offering greater depth and adaptability.
Giftable Confection
Seasonal treats adopt packaging designs suitable for gift-giving
5 Examples + Score + Implications


Gender Transparency The transgender community establishes a mainstream presence Implications - In recent years, the transgender community has risen to the forefront of LGBTQ efforts with the help of celebrity advocacy and a growing presence in the mainstream media. This is not only an indication of the evolving attitudes towards gender representation, but also an effort on behalf of the transgender community to educate the public by sharing their own personal experiences.
Gender Transparency
The transgender community establishes a mainstream presence
5 Examples + Score + Implications


Organic Sweet Traditional candies are revamped with healthy alternatives for lighter enjoyment Implications - As the health movement expands, confectionery brands seek to rechannel negative public perception by producing organic alternatives to sugary treats. Replacing chemical components with all-natural ingredients, brands are seeking to convey a newly health-conscious commitment through food forms that both appeal to both kids and adults.
Organic Sweet
Traditional candies are revamped with healthy alternatives for lighter enjoyment
4 Examples + Score + Implications


Branded Customization Brands allow consumers to personalize both packaging and product Implications - Recognizing the growing desire for customization, particularly in the realm of food and beverage, brands are turning to personalized branding techniques to increase allure. By allowing buyers to customize flavor, food form and even the actual packing design of products, brands are putting more power than ever before into the hands of the consumer, ultimately trusting them to create a meaningful experience.
Branded Customization
Brands allow consumers to personalize both packaging and product
4 Examples + Score + Implications


Glamorized Fast Food Fashion designers adopt fast food aesthetics for cultural allure Implications - Recognizing the fandom that exists around fast food and the franchises that produce it, fashion retailers have begun referencing items like pizza and burgers in designs. By doing so, designers are not only creating an aesthetic that consumers can identify with, they're also reflecting on the growing fascination with the hedonistic lifestyle and gluttonous behavior.
Glamorized Fast Food
Fashion designers adopt fast food aesthetics for cultural allure
4 Examples + Score + Implications


Dairy Confectionery Yogurt is being infused into unexpected treats for experiential allure Implications - Consumers are combining dairy products with confectionery goods in an effort to bring a nutritional element to otherwise indulgent snacks. By adding ingredients like yogurt to cocktail and candy recipes, individuals are not only attempting to make nutritional consumption more fun and experiential, but also heighten traditional ingredients with unexpected forms.
Dairy Confectionery
Yogurt is being infused into unexpected treats for experiential allure
4 Examples + Score + Implications


Cosmic Aesthetic Artists look to outer space for inspiration in their work Implications - Rather than pandering to the sci-fi fandom, artists using space-inspired visuals in their work are attempting to get back to the root of what science fiction is all about: a creative re-imagining of the future. By referencing the cosmos in their work, artists are able to tap into people's collective anxieties about the future, and create a surreal counter-narrative that provides both comfort and amazement.
Cosmic Aesthetic
Artists look to outer space for inspiration in their work
6 Examples + Score + Implications


PLUS 178 more Candy PRO Trends and 920 examples!



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