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About the Candy Report

The Candy Trend Report covers all aspects of the sweets sector, from the marketing of chocolate bars to new products in bubble gum and gummy bears. Candy marketing has seen a rise in colorful viral campaigns, as demonstrated by an array of ads for Skittles and Mars. With insider access to our crowd-sourced reports, companies will gain insight on how caramels, mints, chocolate candies and more are evolving to meet the demands of consumers.

Who It's For

The Candy Trend Report is beneficial for all candy producers, and features the work of Jelly Belly, Sour Patch Kids and other companies in the sweets industry.

Our research is dictated and sourced by the consumer, and with our cutting edge research, businesses will have the insight to predict evolving trends in the market and effectively shape product development and marketing strategies.

The Candy Trend Report, last published on Mar 25, 2015, includes 166 PRO Trends and 830 examples of candy market research and candy consumer trends related to: sweets, chocolate bars, bubble gum, gummy bears, caramels and candy trends.

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trend research methodology

Methodology

Our candy research is based on Trend Hunter's crowdsourced candy articles and 2,336,000,000 total views of data. [Learn More]

Report Contents

• 166 Candy PRO Trends = 166 Powerpoint Pages Candy PPT Report
• 830 Candy Examples

Online Extras With Full Subscription

• 116 Candy Videos (Online) Candy Videos
• 4,980 Candy Images (Online) Candy Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Candy Pro Trends

Each Candy PRO Trend is on its own slide with implications, a quantified score, and examples linked to online candy articles, videos and images. Examples:

Profane Minimalism The fashion industry attempts to do vulgar humor in an understated way Implications - In an effort to connect with a younger consumer, the fashion industry is adding a vulgar sense of humor to garments and accessories. Recognizing the comic appeal of profanity and self-deprecation, yet wanting to stay aesthetically consistent, brands are incorporating these elements in a way that is understated and minimalist. Ultimately, this shift reflects a consumer desire for garments that reflect their personality while being versatile and wearable.
Profane Minimalism
The fashion industry attempts to do vulgar humor in an understated way
4 Examples + Score + Implications


Aesthetic Alternative Sugar-free products use visual appeal to overcome pessimism Implications - Though it's now common knowledge that refined sugar is harmful to the body, many are skeptical of making the switch, prompting companies to appeal to other senses than taste. Focusing on the visual aspect of alternatively sweetened products redirects attention, positioning sugar-free products as more special than their predecessors.
Aesthetic Alternative
Sugar-free products use visual appeal to overcome pessimism
5 Examples + Score + Implications


Modernized Filtration Water purification gets an aesthetic overall for heightened consumer appeal Implications - Adding an element of prestige to traditional tasks like water filtration, brands are turning to contemporary aesthetics for heightened appeal. Mimicking artistic decor pieces rather than a standard purification system, these modern designs reflect a need for more attractive everyday products.
Modernized Filtration
Water purification gets an aesthetic overall for heightened consumer appeal
4 Examples + Score + Implications


Wellness Vending Vending retail expands to include healthy, convenient options Implications - Vending machines are evolving to serve more consumers, satisfying needs well beyond hunger. Specifically, some vending machines are adapting to the health food wave by offering nutritious options. Beneficial vending products ultimately reflect a consumer desire for convenient, accessible goods that satisfy specific needs, even when on the go.
Wellness Vending
Vending retail expands to include healthy, convenient options
6 Examples + Score + Implications


Sustainable Celebratory Holiday products go green as consumers seek out eco-friendly alternatives Implications - As a desire for sustainable living grows in momentum, things like holiday celebrations and seasonal goods are seeing an eco-friendly overhaul. Seeking to maintain the essence of holidays like Easter in a more environmentally conscious manner, consumers are turning to DIY alternatives and green products to add peace of mind to what are often seen as materialistic occasions.
Sustainable Celebratory
Holiday products go green as consumers seek out eco-friendly alternatives
5 Examples + Score + Implications


Maker Culture Holiday Consumers turn the process of gift-giving and decorating into an activity Implications - Many holiday purchases are made for either gifting or decor purposes. Consumers looking for a way to scale back on costs, while providing a great experience, are turning to DIY projects. This approach is not only more cost-effective, it also provides a group bonding activity for consumers, signifying a willingness to trade off convenience for the sake of ritual.
Maker Culture Holiday
Consumers turn the process of gift-giving and decorating into an activity
7 Examples + Score + Implications


Cross-Confection Dessert flavoring crosses food forms and preconceived flavors Implications - A subsection of flavor reversal, cross-confection is a pattern based in permissible indulgence. Previously, sweets were consumed in a more typically heavy format. Consumers looking to merge indulgence with smaller portions, as well as the novel experience all foodies crave, can satiate all needs with products flavored like classic confections.
Cross-Confection
Dessert flavoring crosses food forms and preconceived flavors
9 Examples + Score + Implications


Psychedelic Edible Celebratory goods take on a rainbow aesthetic to add festive flair Implications - The basis of foodie culture is food as an experience, meaning everything from the look to the taste of edibles must be unique. Psychedelic edible pushes this further with confections that go beyond the painstaking detail of fondant work and into something more edgy. This speaks not only to the rise of foodies, but to the embrace of a more abstract aesthetic.
Psychedelic Edible
Celebratory goods take on a rainbow aesthetic to add festive flair
9 Examples + Score + Implications


PLUS 160 more Candy PRO Trends and 830 examples!



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