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About the Candy Report - The Candy Trend Report covers all aspects of the sweets sector, from the marketing of chocolate bars to new products in bubble gum and gummy bears. Candy marketing has seen a rise in colorful viral campaigns, as demonstrated by an array of ads for Skittles and Mars. With insider access to our crowd-sourced reports, companies will gain insight on how caramels, mints, chocolate candies and more are evolving to meet the demands of consumers.

Who It's For - The Candy Trend Report is beneficial for all candy producers, and features the work of Jelly Belly, Sour Patch Kids and other companies in the sweets industry.

Our research is dictated and sourced by the consumer, and with our cutting edge research, businesses will have the insight to predict evolving trends in the market and effectively shape product development and marketing strategies.

The Candy Trend Report, last published on Sep 17, 2014, includes 140 PRO Trends and 1,383 examples of candy market research and candy consumer trends related to: sweets, chocolate bars, bubble gum, gummy bears, caramels and candy trends.

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trend research methodology Methodology - Our candy research is based on Trend Hunter's 1,383 crowdsourced candy trends and 2,070,000,000 total views of data. [Learn More]

What You'll Get:
• 140 Page / Slide Presentation Candy PDF Report Candy PPT Report
• 140 Page In-Depth Reading Report Candy PDF Report

Contents:
• 140 Candy PRO Trends
• 1,383 Candy Examples
• 194 Candy Videos (Online) Candy Videos
• 8,298 Candy Images (Online) Candy Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Candy Pro Trends - Each Candy PRO Trend is on its own slide with implications, a quantified score, and examples linked to online candy articles, videos and images. Examples:

Sensory Confection Ordinary treats are revamped with unexpected textures for sensory appeal Implications - Moving beyond taste and flavoring, consumers are turning to diverse textures for experiential appeal. Adding unexpected ingredients like exploding candy to cakes and breath mints, consumers are seeking to enhance ordinary goods with heightened sensory qualities, reinventing routine recipes with features that challenge mainstream conceptions of food and flavor.
Sensory Confection
Ordinary treats are revamped with unexpected textures for sensory appeal
4 Examples + Score + Implications


Reformatted Antioxidant Healthy drinks take on a food form to provide convenience Implications - Offering a range of health benefits that help fight against cholesterol and disease, drinks like green tea are being reformatted into more convenient forms for on-the-go consumption. Transforming these health beverages into snack bars and lollipops, consumers are making nutritional goods more adaptable for everyday consumption, reflecting a shift toward more customized health food sources.
Reformatted Antioxidant
Healthy drinks take on a food form to provide convenience
4 Examples + Score + Implications


Soothing Consumption Consumers turn to relaxation-oriented edibles for stress relief Implications - Although products like tea are purported to have calming properties, consumers are responding to more aggressive branding that's upfront about benefits. Aimed at consumers struggling with stressful, busy schedules, products that are specifically designed for relaxation are gaining traction.
Soothing Consumption
Consumers turn to relaxation-oriented edibles for stress relief
4 Examples + Score + Implications


Mocking Healthy Healthy edibles are copied in an unhealthy format to spoof clean eating Implications - Consumers eat as much with their eyes as with their mouths, which is something being taken into account as healthy edibles are mocked in an unhealthy format. This rebellion against clean eating marks consumer preference for tongue-in-cheek jabs when it comes to more serious topics like health and healthy eating.
Mocking Healthy
Healthy edibles are copied in an unhealthy format to spoof clean eating
4 Examples + Score + Implications


Edible Play Heightening experiences, consumers turn to elements of play that incorporate food Implications - Enhancing childhood activities with added indulgences, consumers are turning to toys that integrate confectionery goods. Incorporating sweets like chocolate and candy into board games and building blocks, these edible activities reflect a turn toward more playful methods of engagement.
Edible Play
Heightening experiences, consumers turn to elements of play that incorporate food
4 Examples + Score + Implications


Exotic Homemade Consumers turn to international flavor as a means to combat complacent palates Implications - The variety and availability of exotic flavors is rising, which has prompted consumers to try their hand at international cuisine. As the popularity of food blogs expose little known recipes and tricks, consumers are making their own traditional dishes to satisfy their desire for both exotic and homemade cuisine.
Exotic Homemade
Consumers turn to international flavor as a means to combat complacent palates
5 Examples + Score + Implications


PLUS 134 more Candy PRO Trends and 1,383 examples!



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