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About the Candy Report - The Candy Trend Report covers all aspects of the sweets sector, from the marketing of chocolate bars to new products in bubble gum and gummy bears. Candy marketing has seen a rise in colorful viral campaigns, as demonstrated by an array of ads for Skittles and Mars. With insider access to our crowd-sourced reports, companies will gain insight on how caramels, mints, chocolate candies and more are evolving to meet the demands of consumers.

Who It's For - The Candy Trend Report is beneficial for all candy producers, and features the work of Jelly Belly, Sour Patch Kids and other companies in the sweets industry.

Our research is dictated and sourced by the consumer, and with our cutting edge research, businesses will have the insight to predict evolving trends in the market and effectively shape product development and marketing strategies.

The Candy Trend Report, last published on Aug 27, 2014, includes 135 PRO Trends and 1,359 examples of candy market research and candy consumer trends related to: sweets, chocolate bars, bubble gum, gummy bears, caramels and candy trends.

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trend research methodology Methodology - Our candy research is based on Trend Hunter's 1,359 crowdsourced candy trends and 2,040,000,000 total views of data. [Learn More]

What You'll Get:
• 135 Page / Slide Presentation Candy PDF Report Candy PPT Report
• 135 Page In-Depth Reading Report Candy PDF Report

Contents:
• 135 Candy PRO Trends
• 1,359 Candy Examples
• 190 Candy Videos (Online) Candy Videos
• 8,154 Candy Images (Online) Candy Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Candy Pro Trends - Each Candy PRO Trend is on its own slide with implications, a quantified score, and examples linked to online candy articles, videos and images. Examples:

Exotic Homemade Consumers turn to international flavor as a means to combat complacent palates Implications - The variety and availability of exotic flavors is rising, which has prompted consumers to try their hand at international cuisine. As the popularity of food blogs expose little known recipes and tricks, consumers are making their own traditional dishes to satisfy their desire for both exotic and homemade cuisine.
Exotic Homemade
Consumers turn to international flavor as a means to combat complacent palates
5 Examples + Score + Implications


Nostalgic Flavoring Beverage brands turn to comfort food flavors to create a sense of familiarity Implications - Moving away from new and innovative flavoring, beverage brands are turning to more familiar food tastes to create a sense of nostalgia. Referencing childhood delights like peanut butter and jelly sandwiches, these products offer traditional treats in unexpected forms, combining the comfort of well-known flavors with a need to experiment with everyday cuisine.
Nostalgic Flavoring
Beverage brands turn to comfort food flavors to create a sense of familiarity
5 Examples + Score + Implications


Fragrance-Enhanced Edible Seeking experimentation, consumers turn to scented foods Implications - Extending the concept of cross-cultural cuisine, chefs and foodies are incorporating unexpected scents to reinvent traditional dishes. Featuring smells that are reminiscent of perfumes and designer fragrances, these meals help ignite the senses with atypical ingredients, blending the elegance of beauty products with familiarity of everyday meals.
Fragrance-Enhanced Edible
Seeking experimentation, consumers turn to scented foods
4 Examples + Score + Implications


Disguised Accessorizing 2.0 The idea of duality is interpreted literally in fashion Implications - Duality within one's personality is a concept as old as Greek mythology; it has since evolved beyond acceptance and into the realm of glamorization, particularly within the fashion industry. In the past, disguised accessorizing referred specifically to masks as a means of indulging in escapism. Current forms of disguise in fashion include concealed secrets, adding fuel to the idea that privacy, even in an over-communicated world, is intriguing.
Disguised Accessorizing 2.0
The idea of duality is interpreted literally in fashion
7 Examples + Score + Implications


Dessert Nostalgia Childhood treats are added to sophisticated adult snacks for nostalgic allure Implications - Consumers are adding an element of nostalgia to traditionally stuffy adult treats to heighten appeal. Using snacks like Pop Rocks to enhance truffles and alcoholic beverages with texture, these revamped recipes speak to a desire for familiarity, even in experimental cuisine.
Dessert Nostalgia
Childhood treats are added to sophisticated adult snacks for nostalgic allure
5 Examples + Score + Implications


Double Decadence 2.0 Indulgent edibles and couture combine in a natural marriage Implications - Previous versions of double decadence saw a convergence between fashion and food photography; it has since evolved to tangible products that marry these two worlds. For the post-recession consumer, indulgence is the true mark of prestige. Thus, cuisine and couture -- industries both based in pleasure -- have naturally converged to offer truly luxurious products.
Double Decadence 2.0
Indulgent edibles and couture combine in a natural marriage
6 Examples + Score + Implications


PLUS 129 more Candy PRO Trends and 1,359 examples!



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