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About the Confection Report

The Confection Trend Report features a variety of trends, from gourmet chocolates and chocolate truffles to innovative candy stores. From our crowd-sourced research, companies can learn how cakes and confections, white chocolate, gourmet candy and other confectionery delights are being adapted by businesses to stay ahead of the competition. The Confection Trend Report features the innovations of Mars, Mrs. Fields and other companies at the forefront of confectionery exploration.

Who It's For

The report is ideal for chocolate and baked goods companies. The chocolate designs and campaigns featured in the report will also provide inspiration for marketing agencies searching to revamp their strategies.

Track consumer trending and effectively market to shifting tastes with the Confection Trend Report.

The Confection Trend Report, last published on Jul 29, 2015, includes 20 PRO Trends and 100 examples of confection market research and confection consumer trends related to: gourmet, chocolates, truffles, candy stores, baked goods and confection trends.

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trend research methodology

Methodology

Our confection research is based on Trend Hunter's crowdsourced confection articles and 2,446,000,000 total views of data. [Learn More]

Report Contents

• 20 Confection PRO Trends = 20 Powerpoint Pages Confection PPT Report
• 100 Confection Examples

Online Extras With Full Subscription

• 14 Confection Videos (Online) Confection Videos
• 600 Confection Images (Online) Confection Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Confection Pro Trends

Each Confection PRO Trend is on its own slide with implications, a quantified score, and examples linked to online confection articles, videos and images. Examples:

Unexpected Confectionery Sweets are added to unconventional food items for experiential allure Implications - No longer satisfied with traditional consumption, consumers, particularly those of a younger generation, are turning to obscure food pairings for experiential allure. Adding sweets like cotton candy to savory dishes and beverages, consumers are seeking to not only heighten flavor, but also to add an element of intrigue to typically ordinary meals. This reflects a growing desire to constantly adapt and alter routine.
Unexpected Confectionery
Sweets are added to unconventional food items for experiential allure
6 Examples + Score + Implications


Specialized Sustenance QSR brands develop ordering systems that deliver personalized menu items Implications - Adding to the already appealing nature of quick service restaurants are ordering systems that provide customized, made-to-order menu items. The growth of bespoke maker culture drives these individualistic foodie features, especially among consumers familiar with the spread of maker culture.
Specialized Sustenance
QSR brands develop ordering systems that deliver personalized menu items
5 Examples + Score + Implications


Branded Customization Brands allow consumers to personalize both packaging and product Implications - Recognizing the growing desire for customization, particularly in the realm of food and beverage, brands are turning to personalized branding techniques to increase allure. By allowing buyers to customize flavor, food form and even the actual packing design of products, brands are putting more power than ever before into the hands of the consumer, ultimately trusting them to create a meaningful experience.
Branded Customization
Brands allow consumers to personalize both packaging and product
4 Examples + Score + Implications


Invigorating Confection Bitter and sweet flavors are combined for lighter consumption Implications - Moving away from conventional seasonal flavors such as citrus, brands are choosing to infuse baked goods with tea flavors, such as earl gray and matcha, to achieve a similarly invigorating taste. Ultimately, tea infusion not only offers a remixed take on seasonal refreshment; it also plays to consumers' desire for constant reinvention.
Invigorating Confection
Bitter and sweet flavors are combined for lighter consumption
5 Examples + Score + Implications


Unexpected Tubular Paint-like packaging extends to inspire unexpected products Implications - Inspired by adjacent industries, brands are adopting tube-like packaging for products that aren't typically associated with a flexible format. Signifying a consumer openness to alternative packaging, this switch not only piques the interest of consumers with an unexpected look, but provides a more controlled, cleaner product experience.
Unexpected Tubular
Paint-like packaging extends to inspire unexpected products
6 Examples + Score + Implications


Playful Luxury Couples looking to tie the knot opt for lighthearted indulgence Implications - Whether it's niche themes, locations or services, contemporary nuptials are ascribing to laid-back indulgences that prioritize experience. The shift toward playful luxury suggests that consumers are willing to spend money on milestone events, as long as they're reflective of the celebrants' personalities, which in today's individualistic society are more comfortably unique than ever before.
Playful Luxury
Couples looking to tie the knot opt for lighthearted indulgence
7 Examples + Score + Implications


Fandom Co-Branding Wildly popular food products come together to the delight of superfans Implications - Capitalizing on a cult-like following, food brands are cleverly integrating popular food products into existing recipes. Providing both novelty for consumers and taking advantage of the existing loyalty consumers have to particular products, this approach to co-branding speaks to the power of fandom.
Fandom Co-Branding
Wildly popular food products come together to the delight of superfans
5 Examples + Score + Implications


Tradition Fusion North American celebration staples are mixed in with international flavors Implications - All-American desserts, such as rice Krispie squares or birthday cakes, will always remain popular; however, the new age of diversified food (and a diversified American population) demands a more interesting approach. Converging comfort and exoticism, tradition fusion borrows from classic flavors from different ethnicities. This makes for a collage of interesting foods that mimics today's consumer landscape.
Tradition Fusion
North American celebration staples are mixed in with international flavors
7 Examples + Score + Implications


PLUS 14 more Confection PRO Trends and 100 examples!



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