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About the Confection Report

The Confection Trend Report features a variety of trends, from gourmet chocolates and chocolate truffles to innovative candy stores. From our crowd-sourced research, companies can learn how cakes and confections, white chocolate, gourmet candy and other confectionery delights are being adapted by businesses to stay ahead of the competition. The Confection Trend Report features the innovations of Mars, Mrs. Fields and other companies at the forefront of confectionery exploration.

Who It's For

The report is ideal for chocolate and baked goods companies. The chocolate designs and campaigns featured in the report will also provide inspiration for marketing agencies searching to revamp their strategies.

Track consumer trending and effectively market to shifting tastes with the Confection Trend Report.

The Confection Trend Report, last published on Aug 27, 2014, includes 12 PRO Trends and 60 examples of confection market research and confection consumer trends related to: gourmet, chocolates, truffles, candy stores, baked goods and confection trends.

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trend research methodology

Methodology

Our confection research is based on Trend Hunter's crowdsourced confection articles and 2,165,000,000 total views of data. [Learn More]

Report Contents

• 12 Confection PRO Trends = 12 Powerpoint Pages Confection PPT Report
• 60 Confection Examples

Online Extras With Full Subscription

• 8 Confection Videos (Online) Confection Videos
• 360 Confection Images (Online) Confection Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Confection Pro Trends

Each Confection PRO Trend is on its own slide with implications, a quantified score, and examples linked to online confection articles, videos and images. Examples:

Exotic Homemade Consumers turn to international flavor as a means to combat complacent palates Implications - The variety and availability of exotic flavors is rising, which has prompted consumers to try their hand at international cuisine. As the popularity of food blogs expose little known recipes and tricks, consumers are making their own traditional dishes to satisfy their desire for both exotic and homemade cuisine.
Exotic Homemade
Consumers turn to international flavor as a means to combat complacent palates
5 Examples + Score + Implications


Sweetened Protein The health wave results in protein for all meals Implications - As weight-consciousness grows to include fitness and strength training, protein takes center stage. Typically limited to heavy meats and cheeses, protein-rich foods that are lighter are welcomed into the health sphere to satiate all tastes. This shows a more detailed approach to dieting that takes more than caloric intake into consideration.
Sweetened Protein
The health wave results in protein for all meals
5 Examples + Score + Implications


Hybrid Confection A desire for overindulgence prompts youths to turn to hybrid dessert creations Implications - With Generation Z growing up in a technologically driven society that caters their every whim and desire, expectations for overindulgence are becoming more common. Seeking to make everyday consumption more stimulating, consumers are turning to hybrid dessert creations to combine the practicality of two-in-one meals with the desire for diversified methods of excess. This way, health-conscious consumers can enjoy multiple indulgences in lesser volume, while glutton-seeking foodies can enjoy the novelty of layered confection.
Hybrid Confection
A desire for overindulgence prompts youths to turn to hybrid dessert creations
8 Examples + Score + Implications


Dipped Deliciousness Food products are given an aesthetic and culinary shock value through dips Implications - Adding both a visual and culinary element to otherwise run of the mill food products, dipping is a decorative approach that's being applied to more and more types of foods, both savory and sweet. Adding far more interest and even shock value to some foods, this type of culinary innovation is attracting consumers who seek out novelty.
Dipped Deliciousness
Food products are given an aesthetic and culinary shock value through dips
7 Examples + Score + Implications


DIY Ready Made A focus on convenience and craftiness sees consumers swarming for pre-made goods Implications - Consumers are craving a more hands-on approach to everyday tasks, especially with regards to crafts and cooking. Frozen pre-made products with preservatives and additives are on the decline, making way for artistic consumer creations spawned from an array of niche online blogs and social networks, most notably, Pinterest.
DIY Ready Made
A focus on convenience and craftiness sees consumers swarming for pre-made goods
10 Examples + Score + Implications


Gummification Gummy bear-inspired designs appeal to young-minded consumers Implications - Who doesn't like gummy bears? These colorful little edibles are tasty and fun, reminding us of our care-free childhoods. It's no wonder, then, that designers are looking to this tiny gelatinous candy for inspiration, creating everything from ball gowns and night lights to earphones and more. We've seen a variety of candy-themed designs over the past year, but gummy bear-inspired creations are taking center stage, appealing to those young-at-heart consumers with a soft spot for this sugary sweet treat.
Gummification
Gummy bear-inspired designs appeal to young-minded consumers
6 Examples + Score + Implications


Amplified Indulgence Chocolate goes from luxury treat to design inspiration & material Implications - Chocolate is one of society's most coveted indulgences and now it's not only limited to edible, sugary treats. Going beyond confectionery goods, designers are using chocolate as inspiration and material to design everything from furniture to fashion, a direction that allows sweet-toothed consumers to indulge in more ways than one.
Amplified Indulgence
Chocolate goes from luxury treat to design inspiration & material
6 Examples + Score + Implications


Do-Good Dining Ethical eateries give foodie consumers peace of mind Implications - Cause marketing has become a major part of marketing over the last year, helping brands create positive images in the minds of consumers who want to feel good about the purchases they are making. One area where cause marketing is high is in the hospitality industry, where restaurants are basing their foods and business models on social causes, appealing to consumers who want a good meal, as well as the feeling that they have contributed to a cause.
Do-Good Dining
Ethical eateries give foodie consumers peace of mind
6 Examples + Score + Implications


PLUS 6 more Confection PRO Trends and 60 examples!



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