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About the Labeling Report - Featuring unique clothing label designs, stickers, custom tags and artistic decals, the Labeling Trend Report delves into the expansive realm of labels and branding. Digital print labels, logos, price tags, slogans and even employee name tags are all part of a brand’s marketing and branding strategy. As factors like technology and cost continue to drive changes in the labeling industry, businesses must be aware of the potential for profit and how much consumer interaction with a brand’s image is crucial to the success of a product. Brand and label recognition is essential, especially in an age with so many options, products and services bombarding everyday consumers, including advertisements on smartphones or promotional offerings marketed through social media like Facebook or Twitter.

Who It's For - Brand managers, product developers, advertisers, label companies and marketing firms will find our research beneficial because it gives you a glimpse into the minds of today’s savvy shoppers, resulting in fresh insight that can be used to enhance brand awareness and market presence.

With the Labeling Trend Report, you will gain fresh insight based on consumer preferences, giving you an advantage over other brands in the ultra competitive branding, marketing and advertising industries.

The Labeling Trend Report, last published on Apr 09, 2014, includes 226 PRO Trends and 2,221 examples of labeling market research and labeling consumer trends related to: stickers, logos, decals, branding, graphic design and labeling trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our labeling research is based on Trend Hunter's 2,221 crowdsourced labeling trends and 1,910,000,000 total views of data. [Learn More]

What You'll Get:
• 226 Page / Slide Presentation Labeling PDF Report Labeling PPT Report
• 226 Page In-Depth Reading Report Labeling PDF Report

Contents:
• 226 Labeling PRO Trends
• 2,221 Labeling Examples
• 311 Labeling Videos (Online) Labeling Videos
• 13,326 Labeling Images (Online) Labeling Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Labeling Pro Trends - Each Labeling PRO Trend is on its own slide with implications, a quantified score, and examples linked to online labeling articles, videos and images. Examples:

Nutritional Transparency A need for nutritional credibility prompts more organic juice packaging Implications - With societal health issues becoming more prominent, a need to distinguish nutritional goods from unhealthy alternatives has become a priority, causing a shift in packaging toward more minimalist health food aesthetics. Simplistic fruit juice labels offer health-conscious consumers greater visual assurance as to what the product contains, creating a purist aesthetic positively associated with health.
Nutritional Transparency
A need for nutritional credibility prompts more organic juice packaging
7 Examples + Score + Implications


Produce Repackaged Brands use innovative packaging to breathe life into hard-to-update foods Implications - Tackling the issue of marketing products that are largely stagnant, updating packaging for produce is a way brands have been able to reinvigorate interest in the good. Because packaging itself isn't the norm when it comes to much of the fresh produce market, any shift in this direction helps companies stand out on the shelf.
Produce Repackaged
Brands use innovative packaging to breathe life into hard-to-update foods
5 Examples + Score + Implications


Conscious Printing A continued dependency on printed documents sparks an eco movement Implications - As the continued push towards more workspaces adopting a paperless ethos and less printer use among consumers, a rise in eco-friendly printing innovations are reintroducing the office practice without the associated waste. The increase in ecological options is helping to satisfy green-minded Millennials with environmental awareness while still respecting more traditional mainstays of office life. These cost-effective solutions also reignite the consumer printing market as many individuals have chosen to ditch the technology in recent years thanks in part to increased smartphone and tablet usage.
Conscious Printing
A continued dependency on printed documents sparks an eco movement
6 Examples + Score + Implications


Beauty Minimalism A shift toward minimalist ingredients in cosmetics encourages simple packaging Implications - An industry once dominated by gilded jars of face cream and mystery ingredients, the world of cosmetics has given way to the rise of DIY digital, reverting back to basics. This is reflected in both the onslaught of organic products, as well as minimalist packaging. Ultimately, consumers see minimalist packaging as a more trustworthy tactic meant to put the product in the spotlight.
Beauty Minimalism
A shift toward minimalist ingredients in cosmetics encourages simple packaging
4 Examples + Score + Implications


Regimented Decadence Cosmetics employ food-inspired packaging to communicate indulgence Implications - Considering skincare products are already associated with decadence, it come as no surprise that this concept is taken literally with food-inspired cosmetics packaging. In an attempt to communicate luxury without the use of dated, "traditionally pretty" packaging aesthetics, cosmetics companies of today are aiming for a level of kitsch that will satisfy both those seeking quality products and fun.
Regimented Decadence
Cosmetics employ food-inspired packaging to communicate indulgence
6 Examples + Score + Implications


Sophisticating Brew As Gen Y strives to seem more sophisticated, so to does their drink of choice Implications - As members of Generation Y slowly enter adult age, they begin to feel the pressure of having to let go of old habits normally associated with adolescence. Unlike other youth generations, however, Gen Y is equipped with considerable purchasing power and thus, are being met by products that allow them to keep their old habits without seeming pedestrian. Ultimately, products that allow for a balance between youth and adulthood grant young consumers much-needed satisfaction.
Sophisticating Brew
As Gen Y strives to seem more sophisticated, so to does their drink of choice
6 Examples + Score + Implications


PLUS 220 more Labeling PRO Trends and 2,221 examples!


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226 Labeling PRO Trends
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