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About the Labeling Report

Featuring unique clothing label designs, stickers, custom tags and artistic decals, the Labeling Trend Report delves into the expansive realm of labels and branding. Digital print labels, logos, price tags, slogans and even employee name tags are all part of a brand’s marketing and branding strategy. As factors like technology and cost continue to drive changes in the labeling industry, businesses must be aware of the potential for profit and how much consumer interaction with a brand’s image is crucial to the success of a product. Brand and label recognition is essential, especially in an age with so many options, products and services bombarding everyday consumers, including advertisements on smartphones or promotional offerings marketed through social media like Facebook or Twitter.

Who It's For

Brand managers, product developers, advertisers, label companies and marketing firms will find our research beneficial because it gives you a glimpse into the minds of today’s savvy shoppers, resulting in fresh insight that can be used to enhance brand awareness and market presence.

With the Labeling Trend Report, you will gain fresh insight based on consumer preferences, giving you an advantage over other brands in the ultra competitive branding, marketing and advertising industries.

The Labeling Trend Report, last published on Apr 23, 2015, includes 317 PRO Trends and 1,585 examples of labeling market research and labeling consumer trends related to: stickers, logos, decals, branding, graphic design and labeling trends.

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trend research methodology

Methodology

Our labeling research is based on Trend Hunter's crowdsourced labeling articles and 2,341,000,000 total views of data. [Learn More]

Report Contents

• 317 Labeling PRO Trends = 317 Powerpoint Pages Labeling PPT Report
• 1,585 Labeling Examples

Online Extras With Full Subscription

• 222 Labeling Videos (Online) Labeling Videos
• 9,510 Labeling Images (Online) Labeling Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Labeling Pro Trends

Each Labeling PRO Trend is on its own slide with implications, a quantified score, and examples linked to online labeling articles, videos and images. Examples:

Motion Branding Consumers are responding to fashion marketing that highlights products in motion Implications - In an effort to keep from becoming static, many fashion retailers are placing a greater emphasis on movement when it comes to fashion branding. In a day and age where the sedentary lifestyle is crucified, brands with an action-oriented aesthetic -- whether it be advertisements, packaging or products -- develop a strong appeal among wellness-focused consumers.
Motion Branding
Consumers are responding to fashion marketing that highlights products in motion
4 Examples + Score + Implications


Monstrous Marketing Childrens' brands stand out with bizarre, animalistic packaging Implications - Many snack brands geared towards children are ditching the "cute" aesthetic in favor of a more intense look. By incorporating monsters, animals and other bizarre elements into packaging using a playful cartoon style, brands are setting themselves apart on shelves while appealing to kids' desire for an unusual aesthetic.
Monstrous Marketing
Childrens' brands stand out with bizarre, animalistic packaging
5 Examples + Score + Implications


Conscious Libation Alcohol brands adopt green branding techniques to showcase awareness Implications - Seeking to connect with a broader market audience, alcohol brands typically associated with luxe lifestyle and excessive behavior are turning to eco branding techniques to showcase a sense of awareness. Offering everything from recyclable packaging to environmentally conscious labeling, brands are moving away from aesthetics that promote opulence towards designs that recognize and subsequently promote social causes.
Conscious Libation
Alcohol brands adopt green branding techniques to showcase awareness
5 Examples + Score + Implications


Astronomical Aesthetic The planets become a source of design inspiration Implications - As a backlash to the over-processed, ostentatious visual style of recent times, many consumers are craving something more naturalistic and mysterious. This, combined with a growing interest in the otherworldly, has created an obsession with the astronomical aesthetic and the intrigue of what else is out there.
Astronomical Aesthetic
The planets become a source of design inspiration
7 Examples + Score + Implications


In-Store Projected Projected displays create whimsy, interactivity and prestige Implications - As consumers become more and more exposed to multimedia entertainment, it becomes increasingly difficult to capture their attention through advertising and retail displays. Projected displays add a multi-sensory, interactive element to branding that not only captures attention, but creates more opportunity for brand interaction.
In-Store Projected
Projected displays create whimsy, interactivity and prestige
5 Examples + Score + Implications


Display Escapism Retail moves further away from the mundane to satisfy wanderlust Implications - Post-recession, consumers who are reminded of what economic downturn looks like become preoccupied with life-changing experiences such as travel; however the credit crunch has also had an effect on the wallet, making travel less feasible. Satiating this unfulfilled need, companies are incorporating travel-inspired elements into retail displays.
Display Escapism
Retail moves further away from the mundane to satisfy wanderlust
5 Examples + Score + Implications


Denim Nostalgia Consumers search for ways to recover the past while remaining timeless Implications - Consumers interested in reviving a look or fashion from the past are doing so with denim, a wardrobe staple that has gone through many reincarnations, but never out of style. Denim is a material that has proven its endurance, but it can be manipulated to reflect ephemeral trends and decade-specific looks. By opting for denim that boasts vintage silhouettes and textile and color treatments, consumers are demonstrating a dual desire for satisfying nostalgia while simultaneously staying current within the world of fashion.
Denim Nostalgia
Consumers search for ways to recover the past while remaining timeless
5 Examples + Score + Implications


Exotic Minimalism Consumers incorporate a streamlined touch of exoticism in their wardrobe Implications - At one time, using the word "exotic" in a fashion context conjured images of outrageous prints, sensational colors and a generally over-the-top aesthetic. Now, consumers who are committed to a minimalist approach to fashion are searching for ways to add an exotic flair to their wardrobe without compromising their existing sense of style. Adding small doses of busy patterns to streamlined garments and accessories reveals that consumers are continually adapting ephemeral fashion trends to suit their own long-term aesthetic preferences.
Exotic Minimalism
Consumers incorporate a streamlined touch of exoticism in their wardrobe
4 Examples + Score + Implications


PLUS 311 more Labeling PRO Trends and 1,585 examples!



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