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About the Labeling Report

Featuring unique clothing label designs, stickers, custom tags and artistic decals, the Labeling Trend Report delves into the expansive realm of labels and branding. Digital print labels, logos, price tags, slogans and even employee name tags are all part of a brand’s marketing and branding strategy. As factors like technology and cost continue to drive changes in the labeling industry, businesses must be aware of the potential for profit and how much consumer interaction with a brand’s image is crucial to the success of a product. Brand and label recognition is essential, especially in an age with so many options, products and services bombarding everyday consumers, including advertisements on smartphones or promotional offerings marketed through social media like Facebook or Twitter.

Who It's For

Brand managers, product developers, advertisers, label companies and marketing firms will find our research beneficial because it gives you a glimpse into the minds of today’s savvy shoppers, resulting in fresh insight that can be used to enhance brand awareness and market presence.

With the Labeling Trend Report, you will gain fresh insight based on consumer preferences, giving you an advantage over other brands in the ultra competitive branding, marketing and advertising industries.

The Labeling Trend Report, last published on May 12, 2015, includes 323 PRO Trends and 1,615 examples of labeling market research and labeling consumer trends related to: stickers, logos, decals, branding, graphic design and labeling trends.

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trend research methodology

Methodology

Our labeling research is based on Trend Hunter's crowdsourced labeling articles and 2,367,000,000 total views of data. [Learn More]

Report Contents

• 323 Labeling PRO Trends = 323 Powerpoint Pages Labeling PPT Report
• 1,615 Labeling Examples

Online Extras With Full Subscription

• 226 Labeling Videos (Online) Labeling Videos
• 9,690 Labeling Images (Online) Labeling Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Labeling Pro Trends

Each Labeling PRO Trend is on its own slide with implications, a quantified score, and examples linked to online labeling articles, videos and images. Examples:

Detoxifying Refreshment Health conscious individuals seek out earthy ingredients in raw juices Implications - In a time when consumers increasingly choose organic foods and beverages, juice brands are experimenting with hearty root vegetables as a source of flavor, detoxification and nourishment. This shift is representative of a progression in the desires of consumers to incorporate energizing and beneficial sources of refreshment free of processed sugars.
Detoxifying Refreshment
Health conscious individuals seek out earthy ingredients in raw juices
6 Examples + Score + Implications


Peelable Packaging Resealable packaging allows individuals to save snacks for later Implications - No longer feeling obligated to finish snacks in just one sitting, consumers are turning to easy peel packaging to keep their favorites foods fresh for later consumption. Allowing consumers to easily access contents of a package without ripping or tearing the product, brands are not only adding an interactive quality to the process, but are also allowing consumers to enjoy larger servings in a more convenient, cost-effective manner.
Peelable Packaging
Resealable packaging allows individuals to save snacks for later
4 Examples + Score + Implications


Meaty Libation The exploratory tone of foodie culture crosses boundaries into savory alcohol Implications - Foodie culture is a movement based in exploration and experience, which has moved beyond edibles and into alcohol beverages with flavor-reversal ideas such as meat-flavored alcohol. This particular idea points to a more hearty, comforting approach to drinking. The familiarity of the meat products allows consumer to explore within familiar boundaries.
Meaty Libation
The exploratory tone of foodie culture crosses boundaries into savory alcohol
5 Examples + Score + Implications


Online Minimalism Streamlined web design helps foster a straightforward online experience Implications - Minimalism is an aesthetic that's made a huge comeback in the world of design and fashion, and more recently, is helping usher in a wave of easily navigable websites. Easy of use is a huge issue when it comes to creating an effective website, and a minimalist visual approach helps not only streamline user experience, but also communicates a more modern brand image.
Online Minimalism
Streamlined web design helps foster a straightforward online experience
4 Examples + Score + Implications


Exotic Brew Tea packaging adopts bold, abstract designs to reflect unique ingredients Implications - Recognizing the appeal of exoticism, tea brands are moving away from traditionally straight-forward aesthetics toward more unconventional designs. Using abstract shapes and dark colors to reflect equally unique ingredients, tea brands are looking to not only delight taste buds but also pique consumer interest with visual novelty.
Exotic Brew
Tea packaging adopts bold, abstract designs to reflect unique ingredients
4 Examples + Score + Implications


Appified Sommelier Consumers turn to apps for a more informed, personalized approach to wine Implications - Thanks to the widespread reach of the Internet and mobile technology, the average consumer can now become a self-schooled expert on almost anything. For instance, many consumers have turned to mobile apps to educate themselves on wine, a notoriously pretentious area of interest. The app format not only makes wine education more accessible, it also ensures it is more personalized by saving and identifying consumer preferences.
Appified Sommelier
Consumers turn to apps for a more informed, personalized approach to wine
4 Examples + Score + Implications


Taste Education The alcohol industry strives to become more accessible for novice drinkers Implications - In an effort to initiate inexperienced drinkers, the alcohol industry is introducing methods of streamlining the drink selection process. Whether it's implementing tasting profiles or opting for flavor-focused branding, the industry is committed to not only ensuring consumer satisfaction, but also encouraging easier experimentation along the way.
Taste Education
The alcohol industry strives to become more accessible for novice drinkers
4 Examples + Score + Implications


Motion Branding Consumers are responding to fashion marketing that highlights products in motion Implications - In an effort to keep from becoming static, many fashion retailers are placing a greater emphasis on movement when it comes to fashion branding. In a day and age where the sedentary lifestyle is crucified, brands with an action-oriented aesthetic -- whether it be advertisements, packaging or products -- develop a strong appeal among wellness-focused consumers.
Motion Branding
Consumers are responding to fashion marketing that highlights products in motion
4 Examples + Score + Implications


PLUS 317 more Labeling PRO Trends and 1,615 examples!



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