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About the Labeling Report

Featuring unique clothing label designs, stickers, custom tags and artistic decals, the Labeling Trend Report delves into the expansive realm of labels and branding. Digital print labels, logos, price tags, slogans and even employee name tags are all part of a brand’s marketing and branding strategy. As factors like technology and cost continue to drive changes in the labeling industry, businesses must be aware of the potential for profit and how much consumer interaction with a brand’s image is crucial to the success of a product. Brand and label recognition is essential, especially in an age with so many options, products and services bombarding everyday consumers, including advertisements on smartphones or promotional offerings marketed through social media like Facebook or Twitter.

Who It's For

Brand managers, product developers, advertisers, label companies and marketing firms will find our research beneficial because it gives you a glimpse into the minds of today’s savvy shoppers, resulting in fresh insight that can be used to enhance brand awareness and market presence.

With the Labeling Trend Report, you will gain fresh insight based on consumer preferences, giving you an advantage over other brands in the ultra competitive branding, marketing and advertising industries.

The Labeling Trend Report, last published on Sep 24, 2014, includes 277 PRO Trends and 1,385 examples of labeling market research and labeling consumer trends related to: stickers, logos, decals, branding, graphic design and labeling trends.

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trend research methodology

Methodology

Our labeling research is based on Trend Hunter's crowdsourced labeling articles and 2,112,000,000 total views of data. [Learn More]

Report Contents

• 277 Labeling PRO Trends = 277 Powerpoint Pages Labeling PPT Report
• 1,385 Labeling Examples

Online Extras With Full Subscription

• 194 Labeling Videos (Online) Labeling Videos
• 8,310 Labeling Images (Online) Labeling Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Labeling Pro Trends

Each Labeling PRO Trend is on its own slide with implications, a quantified score, and examples linked to online labeling articles, videos and images. Examples:

Alcoholic Imitation Creating a mature aesthetic, soda brands adopt designs reminiscent of alcohol Implications - Expanding beyond the traditional demographic of young consumers, soda brands are turning to alcohol-inspired packaging to diversify its market audience. Crafting bottles to imitate beer and liquor, beverage brands are using aesthetics associated with adulthood to add sophisticated allure to store-bought drinks, combining nostalgic childhood products with a more mature look.
Alcoholic Imitation
Creating a mature aesthetic, soda brands adopt designs reminiscent of alcohol
4 Examples + Score + Implications


Artisanal Hydration Water bottles are artistically re-branded to generate consumer intrigue Implications - Seeking to stay relevant among big name beverage brands, water bottles are adopting more artistic packaging designs to generate consumer appeal. Experimenting with shape and abstract aesthetics, these water bottles are bringing unexpected features forward, reflecting a turn towards artisanal branding techniques.
Artisanal Hydration
Water bottles are artistically re-branded to generate consumer intrigue
5 Examples + Score + Implications


Bespoke E-Commerce The demand for one-of-a-kind goods sparks an autonomous custom economy Implications - Custom tailored products are coveted by consumers, which is being addressed by brands with online custom services. As consumers become increasingly dependent on eCommerce, the rise of customized goods ordered online satisfies the the lack of a physical shopping experience.
Bespoke E-Commerce
The demand for one-of-a-kind goods sparks an autonomous custom economy
5 Examples + Score + Implications


Vitamin Prestige An emphasis on healthy living has brands giving supplements a stylish overhaul Implications - As the health-conscious movement continues, wellness products are incorporating more refined aesthetics as a means to heighten appeal. Offering nutritional supplements through artistic and sophisticated packaging, brands are able to combine aspects of healthy living with a sense of exclusive appeal..
Vitamin Prestige
An emphasis on healthy living has brands giving supplements a stylish overhaul
4 Examples + Score + Implications


Branded Homemade As brands look to convey wholesome qualities, a handmade aesthetic is adopted Implications - As the DIY boom rages on, consumers are warming to products that boast a nostalgic, homemade aesthetic. Utilizing a handmade-like branding approach, the products appeal to consumers who are charmed by the rustic notion of handcrafted goods.
Branded Homemade
As brands look to convey wholesome qualities, a handmade aesthetic is adopted
6 Examples + Score + Implications


Integrated Infatuation Pop culture appreciation moves toward more practical forms of praise Implications - As pop culture fandom expands, appreciation is shifting away from typical memorabilia toward more integrated forms of recognition. Adopting a more pragmatic form of expressing interests, consumers are turning to pieces of home decor that cleverly show praise for celebrities and pop culture icons, combining the practicality of everyday products with a growing desire for individual expression.
Integrated Infatuation
Pop culture appreciation moves toward more practical forms of praise
7 Examples + Score + Implications


Branding Masculinity Targeting males, packaging designs turn to blunt macho aesthetics Implications - Unabashedly targeting the demographic, brands are turning to overt masculine aesthetics to connect with male consumers. Referencing things like facial hair and outdoor activities, these branding examples feature aesthetics that consumers, particularly males, can relate to, helping to foster a deeper consumer-brand relationship.
Branding Masculinity
Targeting males, packaging designs turn to blunt macho aesthetics
5 Examples + Score + Implications


Refined Rebellion The concept of edgy is given a sophisticated overhaul to diversify appeal Implications - Incorporating the rebellious attitudes of young people into mainstream fashion, designers are merging the idea of edgy with more sophisticated elements. These examples signify a more cultivated view of youth culture, and appeal to millennials who are seeking to stand out from their peers.
Refined Rebellion
The concept of edgy is given a sophisticated overhaul to diversify appeal
5 Examples + Score + Implications


PLUS 271 more Labeling PRO Trends and 1,385 examples!



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