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About the Labeling Report

Featuring unique clothing label designs, stickers, custom tags and artistic decals, the Labeling Trend Report delves into the expansive realm of labels and branding. Digital print labels, logos, price tags, slogans and even employee name tags are all part of a brand’s marketing and branding strategy. As factors like technology and cost continue to drive changes in the labeling industry, businesses must be aware of the potential for profit and how much consumer interaction with a brand’s image is crucial to the success of a product. Brand and label recognition is essential, especially in an age with so many options, products and services bombarding everyday consumers, including advertisements on smartphones or promotional offerings marketed through social media like Facebook or Twitter.

Who It's For

Brand managers, product developers, advertisers, label companies and marketing firms will find our research beneficial because it gives you a glimpse into the minds of today’s savvy shoppers, resulting in fresh insight that can be used to enhance brand awareness and market presence.

With the Labeling Trend Report, you will gain fresh insight based on consumer preferences, giving you an advantage over other brands in the ultra competitive branding, marketing and advertising industries.

The Labeling Trend Report, last published on Jul 21, 2015, includes 347 PRO Trends and 1,735 examples of labeling market research and labeling consumer trends related to: stickers, logos, decals, branding, graphic design and labeling trends.

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trend research methodology

Methodology

Our labeling research is based on Trend Hunter's crowdsourced labeling articles and 2,425,000,000 total views of data. [Learn More]

Report Contents

• 347 Labeling PRO Trends = 347 Powerpoint Pages Labeling PPT Report
• 1,735 Labeling Examples

Online Extras With Full Subscription

• 243 Labeling Videos (Online) Labeling Videos
• 10,410 Labeling Images (Online) Labeling Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Labeling Pro Trends

Each Labeling PRO Trend is on its own slide with implications, a quantified score, and examples linked to online labeling articles, videos and images. Examples:

Advertorial Vlogging Brands reach out to consumers through YouTube influencers Implications - In teaming up with YouTube influencers, brands are able to leverage these audiences through the creation of sponsored webisodes and other entertaining content. Whether livestreamed or video-on-demand, such partnerships serve as a covert marketing campaign on the part of the brand that seeks to appear accessible.
Advertorial Vlogging
Brands reach out to consumers through YouTube influencers
5 Examples + Score + Implications


Patriotic Libation Alcohol labels adopt nationalistic branding for proud consumers Implications - Alcohol companies are opting for a nationalist approach to branding that incorporates country-specific packaging for proud consumers. The adoption of instantly recognizable designs provides an opportunity for companies to attract the attention of consumers drawn to iconic imagery while tapping into the excitement around events like Independence Day.
Patriotic Libation
Alcohol labels adopt nationalistic branding for proud consumers
5 Examples + Score + Implications


Citrus Snacking Citrus ingredients are added to high-calorie snacks for health conscious allure Implications - Despite a growth in health-conscious living, adopting healthy eating habits can often be a challenge. Seeking to ease into the process, consumers, particularly those drawn to high-sodium snacks, are altering traditional treats with unexpected citrus ingredients for an equally tasty, yet nutritious alternative. This speaks to a desire to adhere to a nutritional lifestyle in a way that still maintains a sense of indulgence and flavor.
Citrus Snacking
Citrus ingredients are added to high-calorie snacks for health conscious allure
4 Examples + Score + Implications


Couture Utility Upscale brands favor practical elements over primarily aesthetic features Implications - High end fashion brands are exhibiting a preference for utilitarian features that are taking precedence over primarily aesthetic elements. A keen focus on practicality among contemporary designers is, on a grander scale, indicative of consumer preferences steeped in sensibility. This is well aligned with the millennial consumer, who tends to be more thoughtful and selective when it comes to big ticket purchases.
Couture Utility
Upscale brands favor practical elements over primarily aesthetic features
5 Examples + Score + Implications


Playful Ale Beer brands adopt kid-inspired takes on alcoholic products for satirical appeal Implications - In contrast to how adult beverages are typically marketed, beer labels are adopting childlike aesthetics. Playful takes on alcoholic drinks serve a consumer desire for satirical branding that reinterprets typical approaches to services and merchandise. This alternative approach helps brands stand out in highly saturated and competitive markets.
Playful Ale
Beer brands adopt kid-inspired takes on alcoholic products for satirical appeal
4 Examples + Score + Implications


Crowdsourced Celebrity Everyday people are taking unconventional paths to fame Implications - Today's information age has fostered a culture of over-sharing, and those who share best are able to circumvent traditional avenues to fame. Millennial entrepreneurs are turning to platforms like YouTube and Tumblr to boost their personal brand, as well as cultivate opportunities and partnerships with bigger names. Rather than a flash-in-the-pan fad, this shift signals the possibility of long-term, mutually beneficial relationships between online personalities and top-tier brands.
Crowdsourced Celebrity
Everyday people are taking unconventional paths to fame
4 Examples + Score + Implications


Solar Paranoia Extreme sun protection measures are taken as anti-aging concerns rise Implications - Anti-aging concerns are higher than ever, and to continue innovating in this sphere, companies are creating more extreme measures of sun protection that go past the average SPF. Though aging is seen in a more positive light in the digital age, Instagram and other visual social media sites have shone a new, brighter light on appearance and vanity, creating this need for extreme measures of preservation.
Solar Paranoia
Extreme sun protection measures are taken as anti-aging concerns rise
4 Examples + Score + Implications


Mainstream Gamer Fashion designers shine a spotlight on gamer culture for youthful allure Implications - No longer associated with being an uninteresting and isolating activity, gaming has become widely accepted, and even praised, among mainstream culture. Referencing the behavior and eccentric clothing often adorned by gamers, fashion retailers are not only seeking to connect with a youthful market audience, but they're also showcasing a shift toward a more conventional view of eccentric, youth behavior.
Mainstream Gamer
Fashion designers shine a spotlight on gamer culture for youthful allure
5 Examples + Score + Implications


PLUS 341 more Labeling PRO Trends and 1,735 examples!



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