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About the Baby Apparel Report

Featuring everything from baby clothes and kid's shoes to pacifiers and soothers, the Baby Apparel Trend Report highlights contemporary trends dealing with baby accessories. In recent years, the baby wear industry has been growing rapidly as the demand for sharp, well-crafted clothing increases. Infants have no say when it comes to their own fashion, so parental consumers use their own tastes and preferences when selecting a wardrobe. Whether it is a DIY onesie, customized baby blankets or dresses for toddlers, our research explores what 21st century parents prefer when dressing their children.

Who It's For

Companies targeting the parenting industry will benefit greatly from our research, as it provides data on new and emerging trends. Along with businesses closely related to the baby apparel industry, our report will assist advertising agencies, marketing firms and brand developers in search of innovation and wanting a broader market presence.

With a tremendous amount of business potential, companies must understand the fluctuations affecting consumer preference and the trends shaping this industry. Use the Baby Apparel Trend Report to leverage emerging patterns and drive business strategy.

The Baby Apparel Trend Report, last published on Oct 21, 2014, includes 247 PRO Trends and 1,235 examples of baby apparel market research and baby apparel consumer trends related to: baby clothes, pacifiers, soothers, baby blankets, onesies and baby apparel trends.

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Methodology

Our baby apparel research is based on Trend Hunter's crowdsourced baby apparel articles and 2,115,000,000 total views of data. [Learn More]

Report Contents

• 247 Baby Apparel PRO Trends = 247 Powerpoint Pages Baby Apparel PPT Report
• 1,235 Baby Apparel Examples

Online Extras With Full Subscription

• 173 Baby Apparel Videos (Online) Baby Apparel Videos
• 7,410 Baby Apparel Images (Online) Baby Apparel Images
• Additional Niche Reports (with a full subscription): Baby, Dolls, Baby Apparel, Strollers, Baby Accessories, Baby Furniture, Retirement, Pre-Teen, Parenting, Teen and more!



Sample Baby Apparel Pro Trends

Each Baby Apparel PRO Trend is on its own slide with implications, a quantified score, and examples linked to online baby apparel articles, videos and images. Examples:

Humorous Hygiene A desire for novelty has consumers seeking out eclectic hygiene products Implications - Adding an element of humor to everyday hygiene practices, consumers are turning to eccentric health products for amusement. Referencing pop culture themes, innovations like this use unexpected aesthetics to add interest to everyday routine. This reflects a desire for excitement and novelty even with respect to mundane tasks.
Humorous Hygiene
A desire for novelty has consumers seeking out eclectic hygiene products
5 Examples + Score + Implications


Juvenile Couture Children's footwear is given a luxe overhaul for fashion-conscious parents Implications - Looking to convey prestige through their children, parents are investing in higher end footwear for kids. While the traditional thought regarding children's wear is to be frugal because of limited time usage, the premiumization of kid's footwear signifies a desire for disposable luxury.
Juvenile Couture
Children's footwear is given a luxe overhaul for fashion-conscious parents
4 Examples + Score + Implications


Niche Fandom Celeb merchandise takes an eclectic turn as consumers crave customization Implications - Moving beyond typical collectibles, merchandise, particularly for celebrities, are taking a more abstract turn to create consumer intrigue. Branding things like lingerie or household decor with logos or images, retailers are re-branding typically lackluster products with elements of pop culture, allowing consumers to showcase their appreciation through familiar yet creatively customized retail goods.
Niche Fandom
Celeb merchandise takes an eclectic turn as consumers crave customization
4 Examples + Score + Implications


Senior Schooling A newfound lust for life has retirees seeking out educational opportunities Implications - Battling diminishing physical and mental capabilities, aging consumers are turning to educational outlets to help maintain a sense of independence. Learning new skills in trade and technology, retirees are actively seeking out opportunities that encourage self-esteem and development, opting for educational services to maintain a sense of autonomy.
Senior Schooling
A newfound lust for life has retirees seeking out educational opportunities
4 Examples + Score + Implications


Pediatric Tracking The digital health boom extends to children as parents look to monitor levels Implications - Parents are becoming more concerned with the activity level of children than ever, which has prompted juvenile health tracking. This shift towards healthcare is helping to get children active earlier, but also making millennial parents more attuned to the daunting notion of keeping little ones healthy.
Pediatric Tracking
The digital health boom extends to children as parents look to monitor levels
6 Examples + Score + Implications


Vitamin Prestige An emphasis on healthy living has brands giving supplements a stylish overhaul Implications - As the health-conscious movement continues, wellness products are incorporating more refined aesthetics as a means to heighten appeal. Offering nutritional supplements through artistic and sophisticated packaging, brands are able to combine aspects of healthy living with a sense of exclusive appeal..
Vitamin Prestige
An emphasis on healthy living has brands giving supplements a stylish overhaul
4 Examples + Score + Implications


Soccer Schadenfreude Sporting events get spoofed as fans crave enhanced levels of interaction Implications - While sporting events like the World Cup are shrouded in tradition, fans are taking the serious nature as an opportunity for parody as they poke fun at the ceremonies and participants. This shift towards humor with regard to sports and events helps to humanize participants and make them more approachable for fans; a coveted characteristic for consumers.
Soccer Schadenfreude
Sporting events get spoofed as fans crave enhanced levels of interaction
6 Examples + Score + Implications


Humorizing Maternity A comical spotlight is put on moms to showcase a fun side to adulthood Implications - Campaigns are showcasing motherhood in a humorous light to reflect a more contemporary view of adulthood. Featuring moms doing unexpected activities, these advertisements showcase a more youthful side to maternity, using elements of adolescence to connect with aging consumers.
Humorizing Maternity
A comical spotlight is put on moms to showcase a fun side to adulthood
4 Examples + Score + Implications


PLUS 241 more Baby Apparel PRO Trends and 1,235 examples!



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