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About the Baby Apparel Report

Featuring everything from baby clothes and kid's shoes to pacifiers and soothers, the Baby Apparel Trend Report highlights contemporary trends dealing with baby accessories. In recent years, the baby wear industry has been growing rapidly as the demand for sharp, well-crafted clothing increases. Infants have no say when it comes to their own fashion, so parental consumers use their own tastes and preferences when selecting a wardrobe. Whether it is a DIY onesie, customized baby blankets or dresses for toddlers, our research explores what 21st century parents prefer when dressing their children.

Who It's For

Companies targeting the parenting industry will benefit greatly from our research, as it provides data on new and emerging trends. Along with businesses closely related to the baby apparel industry, our report will assist advertising agencies, marketing firms and brand developers in search of innovation and wanting a broader market presence.

With a tremendous amount of business potential, companies must understand the fluctuations affecting consumer preference and the trends shaping this industry. Use the Baby Apparel Trend Report to leverage emerging patterns and drive business strategy.

The Baby Apparel Trend Report, last published on Aug 11, 2015, includes 310 PRO Trends and 1,550 examples of baby apparel market research and baby apparel consumer trends related to: baby clothes, pacifiers, soothers, baby blankets, onesies and baby apparel trends.

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Methodology

Our baby apparel research is based on Trend Hunter's crowdsourced baby apparel articles and 2,446,000,000 total views of data. [Learn More]

Report Contents

• 310 Baby Apparel PRO Trends = 310 Powerpoint Pages Baby Apparel PPT Report
• 1,550 Baby Apparel Examples

Online Extras With Full Subscription

• 217 Baby Apparel Videos (Online) Baby Apparel Videos
• 9,300 Baby Apparel Images (Online) Baby Apparel Images
• Additional Niche Reports (with a full subscription): Baby, Dolls, Baby Apparel, Strollers, Baby Accessories, Baby Furniture, Retirement, Pre-Teen, Parenting, Teen and more!



Sample Baby Apparel Pro Trends

Each Baby Apparel PRO Trend is on its own slide with implications, a quantified score, and examples linked to online baby apparel articles, videos and images. Examples:

Upscaling Motherhood Brands targeting mothers turn to all things high end for modern parents Implications - E-commerce channels are birthing a new generation of modern mothers who are well-versed in high-end consumer offerings. As such, brands catering to this demographic are developing upscale products for young female parents who, in contrast to established norms, are replacing frugality with luxury. This niche will be appreciated by millennial families who are more affluent than their younger counterparts.
Upscaling Motherhood
Brands targeting mothers turn to all things high end for modern parents
5 Examples + Score + Implications


Parenting Authenticity Brands connect with millennial parents through marketing transparency Implications - As millennials begin to have children of their own, many of the values associated with the demographic are carried over into parenting purchases. In the hopes of building trust among young millennial parents, brands are highlighting a dedication to health and sustainability with comedic, honest representations of the complexities of modern parenting.
Parenting Authenticity
Brands connect with millennial parents through marketing transparency
6 Examples + Score + Implications


Unexpected Confectionery Sweets are added to unconventional food items for experiential allure Implications - No longer satisfied with traditional consumption, consumers, particularly those of a younger generation, are turning to obscure food pairings for experiential allure. Adding sweets like cotton candy to savory dishes and beverages, consumers are seeking to not only heighten flavor, but also to add an element of intrigue to typically ordinary meals. This reflects a growing desire to constantly adapt and alter routine.
Unexpected Confectionery
Sweets are added to unconventional food items for experiential allure
6 Examples + Score + Implications


Media-Literate Marketing Brands relate to consumers by referencing a pervasive digital culture Implications - Whether playfully referencing selfie culture or advocating for periods of digital detox, brands are increasingly referencing the pervasiveness of web culture in television advertising spots. This strategy reflects back to consumers what is important to them in the evolving digital world, such as finding a place and purpose in the participatory culture of social networking.
Media-Literate Marketing
Brands relate to consumers by referencing a pervasive digital culture
4 Examples + Score + Implications


Infant Advertising 2.0 Babies star in narrative TV ads that emotionally connect brand and consumer Implications - Emotionally engaging television commercials starring newborn babies are an efficient way for brands to market themselves as essential catalysts in the important moments of an individual consumer's life. Targeted at parents and grandparents, this strategy seeks to align the use of a particular product or service with the crucial early stages of development. Given the eagerness of the modern parent to provide the best care, brands are able to position themselves alongside a young parent's new set of priorities.
Infant Advertising 2.0
Babies star in narrative TV ads that emotionally connect brand and consumer
5 Examples + Score + Implications


Simplistic Skincare The less-is-more approach to skincare appeals to consumers with sensitive skin Implications - With sensitive skin a top-of-mind concern for cosmetic consumers, many brands are finding success through advertising what is not in their products, as opposed to what is. The absence of toxins, chemicals and fragrance in skincare products is comforting to consumers who find they're easily irritated by overly complex formulas. This gentle, pared down approach is not only appealing to those with sensitive skin; it also opens up opportunity to ease in novice or first-time cosmetics buyers.
Simplistic Skincare
The less-is-more approach to skincare appeals to consumers with sensitive skin
4 Examples + Score + Implications


Cultural Authenticity Brands recognize diverse cultural identities to strengthen relationships Implications - Though the Hispanic market is rapidly growing in terms of purchasing power, it remains largely under-served in the commercial marketplace. Brands are beginning to take notice, seeking to create an authentic connection with the Hispanic consumer by incorporating traditional cultural practices, holistically and without Americanization. The use of bi-lingual campaigns or Latino spokespeople communicates that brands are prioritizing the Hispanic population, and the lack of forced assimilation gives these campaigns credence.
Cultural Authenticity
Brands recognize diverse cultural identities to strengthen relationships
4 Examples + Score + Implications


Homespun Scent Current fragrance concepts place the production process in consumers' hands Implications - Modern approaches to fragrances are placing control over the production of unique scents in the hands of consumers. This homespun take on customization is well received by millennial and Gen Z shoppers, who are accustomed to maker culture and DIY approaches to a wide variety of consumer categories.
Homespun Scent
Current fragrance concepts place the production process in consumers' hands
4 Examples + Score + Implications


PLUS 304 more Baby Apparel PRO Trends and 1,550 examples!



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