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About the Baby Apparel Report - Featuring everything from baby clothes and kid's shoes to pacifiers and soothers, the Baby Apparel Trend Report highlights contemporary trends dealing with baby accessories. In recent years, the baby wear industry has been growing rapidly as the demand for sharp, well-crafted clothing increases. Infants have no say when it comes to their own fashion, so parental consumers use their own tastes and preferences when selecting a wardrobe. Whether it is a DIY onesie, customized baby blankets or dresses for toddlers, our research explores what 21st century parents prefer when dressing their children.

Who It's For - Companies targeting the parenting industry will benefit greatly from our research, as it provides data on new and emerging trends. Along with businesses closely related to the baby apparel industry, our report will assist advertising agencies, marketing firms and brand developers in search of innovation and wanting a broader market presence.

With a tremendous amount of business potential, companies must understand the fluctuations affecting consumer preference and the trends shaping this industry. Use the Baby Apparel Trend Report to leverage emerging patterns and drive business strategy.

The Baby Apparel Trend Report, last published on Jul 28, 2014, includes 240 PRO Trends and 3,012 examples of baby apparel market research and baby apparel consumer trends related to: baby clothes, pacifiers, soothers, baby blankets, onesies and baby apparel trends.

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trend research methodology Methodology - Our baby apparel research is based on Trend Hunter's 3,012 crowdsourced baby apparel trends and 1,997,000,000 total views of data. [Learn More]

What You'll Get:
• 240 Page / Slide Presentation Baby Apparel PDF Report Baby Apparel PPT Report
• 240 Page In-Depth Reading Report Baby Apparel PDF Report

Contents:
• 240 Baby Apparel PRO Trends
• 3,012 Baby Apparel Examples
• 422 Baby Apparel Videos (Online) Baby Apparel Videos
• 18,072 Baby Apparel Images (Online) Baby Apparel Images
• Additional Niche Reports (with a full subscription): Baby, Dolls, Baby Apparel, Strollers, Baby Accessories, Baby Furniture, Retirement, Pre-Teen, Parenting, Teen and more!



Sample Baby Apparel Pro Trends - Each Baby Apparel PRO Trend is on its own slide with implications, a quantified score, and examples linked to online baby apparel articles, videos and images. Examples:

Humorizing Maternity A comical spotlight is put on moms to showcase a fun side to adulthood Implications - Campaigns are showcasing motherhood in a humorous light to reflect a more contemporary view of adulthood. Featuring moms doing unexpected activities, these advertisements showcase a more youthful side to maternity, using elements of adolescence to connect with aging consumers.
Humorizing Maternity
A comical spotlight is put on moms to showcase a fun side to adulthood
4 Examples + Score + Implications


Holistic Elixir Non-alcoholic drinks designed for healthy, sober consumers combat drinking culture Implications - Non-drinking consumers are often restricted to the mocktail, but as health concerns rise about the effects of alcohol, beverages that focus on wellness are on the rise. Augmenting drinking culture to include the designated driver, the products satiate consumer demand for both lifestyle accommodation and enhancement.
Holistic Elixir
Non-alcoholic drinks designed for healthy, sober consumers combat drinking culture
4 Examples + Score + Implications


Regional Referencing Global retail locations use local interests to connect to consumers Implications - Offering novelty to tourists and connecting with locals, international retail locations are adopting themes that reflect the cities that they're in. Catering to the interests of consumers, this approach to retail abroad helps ensure that brands will be well-integrated into new locations.
Regional Referencing
Global retail locations use local interests to connect to consumers
4 Examples + Score + Implications


Ornamentation Revisited Holiday-oriented jewelry gets an upscale update Implications - Replacing a tradition of garish and outdated designs, holiday jewelry is getting a nuanced makeover to appeal to a new generation of adults. Making subtle use of traditional imagery to convey playfulness, the designs appeal by allowing consumers to take part in celebrations in a toned-down way.
Ornamentation Revisited
Holiday-oriented jewelry gets an upscale update
4 Examples + Score + Implications


Geriatric Tech Digital integration lends an upgrade to the world of seniors Implications -With 60% of 50 to 64-year-olds on a social network, the aging consumer of today is encouraged to continue the digital progress with geriatric-tailored devices. This speaks not only to the span of digital integration into daily life, but the redefinition of what it means to age, as more seniors demand products that stimulate them mentally, but accommodate them physically.
Geriatric Tech
Digital integration lends an upgrade to the world of seniors
7 Examples + Score + Implications


Selling Appreciation Brands recognize unappreciated heroes to enhance ads with emotional appeal Implications - Creating circumstances that strike a personal cord, brands are utilizing themes of appreciation to give thanks to influential, yet uncommonly recognized archetypes like moms and Good Samaritans. By showcasing acknowledgements of broad personality types, brands enable consumers to see themselves in the characters celebrated, creating a deeper emotional attachment.
Selling Appreciation
Brands recognize unappreciated heroes to enhance ads with emotional appeal
4 Examples + Score + Implications


PLUS 234 more Baby Apparel PRO Trends and 3,012 examples!



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