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About the Baby Apparel Report

Featuring everything from baby clothes and kid's shoes to pacifiers and soothers, the Baby Apparel Trend Report highlights contemporary trends dealing with baby accessories. In recent years, the baby wear industry has been growing rapidly as the demand for sharp, well-crafted clothing increases. Infants have no say when it comes to their own fashion, so parental consumers use their own tastes and preferences when selecting a wardrobe. Whether it is a DIY onesie, customized baby blankets or dresses for toddlers, our research explores what 21st century parents prefer when dressing their children.

Who It's For

Companies targeting the parenting industry will benefit greatly from our research, as it provides data on new and emerging trends. Along with businesses closely related to the baby apparel industry, our report will assist advertising agencies, marketing firms and brand developers in search of innovation and wanting a broader market presence.

With a tremendous amount of business potential, companies must understand the fluctuations affecting consumer preference and the trends shaping this industry. Use the Baby Apparel Trend Report to leverage emerging patterns and drive business strategy.

The Baby Apparel Trend Report, last published on Apr 23, 2015, includes 285 PRO Trends and 1,425 examples of baby apparel market research and baby apparel consumer trends related to: baby clothes, pacifiers, soothers, baby blankets, onesies and baby apparel trends.

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trend research methodology

Methodology

Our baby apparel research is based on Trend Hunter's crowdsourced baby apparel articles and 2,341,000,000 total views of data. [Learn More]

Report Contents

• 285 Baby Apparel PRO Trends = 285 Powerpoint Pages Baby Apparel PPT Report
• 1,425 Baby Apparel Examples

Online Extras With Full Subscription

• 200 Baby Apparel Videos (Online) Baby Apparel Videos
• 8,550 Baby Apparel Images (Online) Baby Apparel Images
• Additional Niche Reports (with a full subscription): Baby, Dolls, Baby Apparel, Strollers, Baby Accessories, Baby Furniture, Retirement, Pre-Teen, Parenting, Teen and more!



Sample Baby Apparel Pro Trends

Each Baby Apparel PRO Trend is on its own slide with implications, a quantified score, and examples linked to online baby apparel articles, videos and images. Examples:

Branded Milestone Brands step in to create memorable milestone experiences for consumers Implications - Brands today are aiming to feel less like anonymous corporate entities, and more like a comforting presence in consumers' lives. Wanting to further this quality in the consumer-brand relationship, many brands are offering custom online experiences that celebrate events and milestones in consumers' lives. This shift demonstrates that the stronger the brand humanization, the more willing consumers are to share intimate parts of their lives.
Branded Milestone
Brands step in to create memorable milestone experiences for consumers
4 Examples + Score + Implications


Macabre Animalism Critters in design are taken from cutesy to dark for added sophistication Implications - The use of animals in design used to signify a cutesy, meme-friendly tone. In today's society, where consumers are more concerned with individualism than pleasantries, this has shifted toward a darker tone. The use of animalism in a more macabre context questions the concept of humanity, providing what consumers crave: more meaningful experiences.
Macabre Animalism
Critters in design are taken from cutesy to dark for added sophistication
11 Examples + Score + Implications


Dual-Purpose Care Elements of play are added to functional baby products for added entertainment Implications - Entertaining infants and toddlers can be quite the challenge, particularly while on the go, prompting parents to turn to infant products that are multifunctional and more engaging. Offering strollers and baby seats that double as toys as well as integrate media devices, retailers are providing a way to distract and entertain infants in a way that maintains a level of care and comfort while on the go.
Dual-Purpose Care
Elements of play are added to functional baby products for added entertainment
4 Examples + Score + Implications


Compact Care Toddler accessories are given a travel-friendly overhaul with portable adjustments Implications - Offering toddlers and infants a sense of comfort, brands are redesigning traditional infant furnishings and accessories to be more adaptable outside the home. Making it easy to fold or collapse bassinets and play pens into compact, portable shapes, brands are offering typically large or hard to maneuver products in a more efficient and easy to transport model. This reflects a need to make travel experiences and routine outings more efficient without sacrificing comforts of home.
Compact Care
Toddler accessories are given a travel-friendly overhaul with portable adjustments
4 Examples + Score + Implications


Appified Infancy Parents turn to apps to monitor infants while on the go Implications - Helping to make the process of caring for newborns a little bit easier, brands are offering apps and tech devices that help parents care for infants while outside the home. Providing checklists, reminders and even ways to track health, these apps offer parents a more streamlined way of monitoring their children while out and about. This reflects a need to maintain a sense of management and control over infant care, particularly when outside the home.
Appified Infancy
Parents turn to apps to monitor infants while on the go
4 Examples + Score + Implications


Organic Relief Women turn to natural supplements and beverages to aid health issues Implications - Taking a more natural approach to health and wellness, women are turning to more natural and organic health supplements to aid pain and stresses that come with different life stages. Utilizing nutrients and health beverages to ease things like pregnancy and menopause, females are seeking out holistic solutions to aid day-to-day experiences.
Organic Relief
Women turn to natural supplements and beverages to aid health issues
6 Examples + Score + Implications


Incentivized E-Partnership Large-scale e-commerce giants incent small brands to collaborate Implications - Giving small companies incentive to collaborate instead of competing with large scale retailers in the digital space, companies like Amazon are offering branded, custom shops and promotions to brands looking to help sell goods. This not only benefits the big names in e-commerce, but also offers more exposure and a larger consumer base to small brands.
Incentivized E-Partnership
Large-scale e-commerce giants incent small brands to collaborate
4 Examples + Score + Implications


Empowered Chat Female-focused communication apps create a community Implications - It's no secret that women enjoy communicating with their peers, and in an age of instant communication, this has spawned many female-specific messaging services. These services show both a strategic positioning of chat products toward women of all ages, and a sense of community that is vital to gender equality.
Empowered Chat
Female-focused communication apps create a community
5 Examples + Score + Implications


PLUS 279 more Baby Apparel PRO Trends and 1,425 examples!



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