ALL > Life Stages > Baby Trend Report

More:  Youth Toys Babies Boomers Seniors

About the Baby Report

The Baby Trend Report explores emerging patterns in infant products, from baby clothes to cribs and strollers. Our crowd-sourced research highlights the latest innovations in toddler accessories such as soothers, bibs, diapers and how companies such as Fisher Price and Osh Kosh are shaping the market. As technology advances, games for babies are also shifting to more digital mediums. With our cutting edge research, companies will be able to effectively track and adjust to shifts in consumer tastes.

Who It's For

The Baby Trend Report is ideal for those who manufacture newborn clothes, attire for pregnant women, food products and general baby accessories. Companies marketing and advertising for the maternal demographic will also benefit from Trend Hunter’s research.

The Baby Trend Report features the latest ad campaigns and products from Gerber among others, allowing companies to effectively monitor consumer preferences and the evolution of tastes.

The Baby Trend Report, last published on Aug 25, 2015, includes 311 PRO Trends and 1,555 examples of baby market research and baby consumer trends related to: infant, baby clothes, cribs, strollers, toddler and baby trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our baby research is based on Trend Hunter's crowdsourced baby articles and 2,447,000,000 total views of data. [Learn More]

Report Contents

• 311 Baby PRO Trends = 311 Powerpoint Pages Baby PPT Report
• 1,555 Baby Examples

Online Extras With Full Subscription

• 218 Baby Videos (Online) Baby Videos
• 9,330 Baby Images (Online) Baby Images
• Additional Niche Reports (with a full subscription): Baby, Dolls, Baby Apparel, Strollers, Baby Accessories, Baby Furniture, Retirement, Pre-Teen, Parenting, Teen and more!



Sample Baby Pro Trends

Each Baby PRO Trend is on its own slide with implications, a quantified score, and examples linked to online baby articles, videos and images. Examples:

Humorizing Parenthood Modern media's portrayal of parenting places emphasis on satirical elements Implications - In contrast to the serious portrayal of parenthood that is often tied to child rearing, modern media is approaching the subject with a lighthearted feel. Adopting a satirical tone helps brands establish bonds with today's consumer, who frequently opts for authenticity above the sugar coating of difficult scenarios. Applying a truthful approach in all industries will gain this audience's respect.
Humorizing Parenthood
Modern media's portrayal of parenting places emphasis on satirical elements
4 Examples + Score + Implications


Upscaling Motherhood Brands targeting mothers turn to all things high end for modern parents Implications - E-commerce channels are birthing a new generation of modern mothers who are well-versed in high-end consumer offerings. As such, brands catering to this demographic are developing upscale products for young female parents who, in contrast to established norms, are replacing frugality with luxury. This niche will be appreciated by millennial families who are more affluent than their younger counterparts.
Upscaling Motherhood
Brands targeting mothers turn to all things high end for modern parents
5 Examples + Score + Implications


Parenting Authenticity Brands connect with millennial parents through marketing transparency Implications - As millennials begin to have children of their own, many of the values associated with the demographic are carried over into parenting purchases. In the hopes of building trust among young millennial parents, brands are highlighting a dedication to health and sustainability with comedic, honest representations of the complexities of modern parenting.
Parenting Authenticity
Brands connect with millennial parents through marketing transparency
6 Examples + Score + Implications


Unexpected Confectionery Sweets are added to unconventional food items for experiential allure Implications - No longer satisfied with traditional consumption, consumers, particularly those of a younger generation, are turning to obscure food pairings for experiential allure. Adding sweets like cotton candy to savory dishes and beverages, consumers are seeking to not only heighten flavor, but also to add an element of intrigue to typically ordinary meals. This reflects a growing desire to constantly adapt and alter routine.
Unexpected Confectionery
Sweets are added to unconventional food items for experiential allure
6 Examples + Score + Implications


Media-Literate Marketing Brands relate to consumers by referencing a pervasive digital culture Implications - Whether playfully referencing selfie culture or advocating for periods of digital detox, brands are increasingly referencing the pervasiveness of web culture in television advertising spots. This strategy reflects back to consumers what is important to them in the evolving digital world, such as finding a place and purpose in the participatory culture of social networking.
Media-Literate Marketing
Brands relate to consumers by referencing a pervasive digital culture
4 Examples + Score + Implications


Infant Advertising 2.0 Babies star in narrative TV ads that emotionally connect brand and consumer Implications - Emotionally engaging television commercials starring newborn babies are an efficient way for brands to market themselves as essential catalysts in the important moments of an individual consumer's life. Targeted at parents and grandparents, this strategy seeks to align the use of a particular product or service with the crucial early stages of development. Given the eagerness of the modern parent to provide the best care, brands are able to position themselves alongside a young parent's new set of priorities.
Infant Advertising 2.0
Babies star in narrative TV ads that emotionally connect brand and consumer
5 Examples + Score + Implications


Simplistic Skincare The less-is-more approach to skincare appeals to consumers with sensitive skin Implications - With sensitive skin a top-of-mind concern for cosmetic consumers, many brands are finding success through advertising what is not in their products, as opposed to what is. The absence of toxins, chemicals and fragrance in skincare products is comforting to consumers who find they're easily irritated by overly complex formulas. This gentle, pared down approach is not only appealing to those with sensitive skin; it also opens up opportunity to ease in novice or first-time cosmetics buyers.
Simplistic Skincare
The less-is-more approach to skincare appeals to consumers with sensitive skin
4 Examples + Score + Implications


Cultural Authenticity Brands recognize diverse cultural identities to strengthen relationships Implications - Though the Hispanic market is rapidly growing in terms of purchasing power, it remains largely under-served in the commercial marketplace. Brands are beginning to take notice, seeking to create an authentic connection with the Hispanic consumer by incorporating traditional cultural practices, holistically and without Americanization. The use of bi-lingual campaigns or Latino spokespeople communicates that brands are prioritizing the Hispanic population, and the lack of forced assimilation gives these campaigns credence.
Cultural Authenticity
Brands recognize diverse cultural identities to strengthen relationships
4 Examples + Score + Implications


PLUS 305 more Baby PRO Trends and 1,555 examples!



Boost your baby consumer insight!
Three options to kick-start your innovation...


1. Baby Trend Report

311 Baby PRO Trends
Baby Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

Baby & 100+ Reports
2013 Trend Report
$1,500

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,460 $1,500
Most Popular - Save 39%