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About the Baby Report

The Baby Trend Report explores emerging patterns in infant products, from baby clothes to cribs and strollers. Our crowd-sourced research highlights the latest innovations in toddler accessories such as soothers, bibs, diapers and how companies such as Fisher Price and Osh Kosh are shaping the market. As technology advances, games for babies are also shifting to more digital mediums. With our cutting edge research, companies will be able to effectively track and adjust to shifts in consumer tastes.

Who It's For

The Baby Trend Report is ideal for those who manufacture newborn clothes, attire for pregnant women, food products and general baby accessories. Companies marketing and advertising for the maternal demographic will also benefit from Trend Hunter’s research.

The Baby Trend Report features the latest ad campaigns and products from Gerber among others, allowing companies to effectively monitor consumer preferences and the evolution of tastes.

The Baby Trend Report, last published on Oct 21, 2014, includes 248 PRO Trends and 1,240 examples of baby market research and baby consumer trends related to: infant, baby clothes, cribs, strollers, toddler and baby trends.

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Methodology

Our baby research is based on Trend Hunter's crowdsourced baby articles and 2,124,000,000 total views of data. [Learn More]

Report Contents

• 248 Baby PRO Trends = 248 Powerpoint Pages Baby PPT Report
• 1,240 Baby Examples

Online Extras With Full Subscription

• 174 Baby Videos (Online) Baby Videos
• 7,440 Baby Images (Online) Baby Images
• Additional Niche Reports (with a full subscription): Baby, Dolls, Baby Apparel, Strollers, Baby Accessories, Baby Furniture, Retirement, Pre-Teen, Parenting, Teen and more!



Sample Baby Pro Trends

Each Baby PRO Trend is on its own slide with implications, a quantified score, and examples linked to online baby articles, videos and images. Examples:

Humorous Hygiene A desire for novelty has consumers seeking out eclectic hygiene products Implications - Adding an element of humor to everyday hygiene practices, consumers are turning to eccentric health products for amusement. Referencing pop culture themes, innovations like this use unexpected aesthetics to add interest to everyday routine. This reflects a desire for excitement and novelty even with respect to mundane tasks.
Humorous Hygiene
A desire for novelty has consumers seeking out eclectic hygiene products
5 Examples + Score + Implications


Juvenile Couture Children's footwear is given a luxe overhaul for fashion-conscious parents Implications - Looking to convey prestige through their children, parents are investing in higher end footwear for kids. While the traditional thought regarding children's wear is to be frugal because of limited time usage, the premiumization of kid's footwear signifies a desire for disposable luxury.
Juvenile Couture
Children's footwear is given a luxe overhaul for fashion-conscious parents
4 Examples + Score + Implications


Niche Fandom Celeb merchandise takes an eclectic turn as consumers crave customization Implications - Moving beyond typical collectibles, merchandise, particularly for celebrities, are taking a more abstract turn to create consumer intrigue. Branding things like lingerie or household decor with logos or images, retailers are re-branding typically lackluster products with elements of pop culture, allowing consumers to showcase their appreciation through familiar yet creatively customized retail goods.
Niche Fandom
Celeb merchandise takes an eclectic turn as consumers crave customization
4 Examples + Score + Implications


Senior Schooling A newfound lust for life has retirees seeking out educational opportunities Implications - Battling diminishing physical and mental capabilities, aging consumers are turning to educational outlets to help maintain a sense of independence. Learning new skills in trade and technology, retirees are actively seeking out opportunities that encourage self-esteem and development, opting for educational services to maintain a sense of autonomy.
Senior Schooling
A newfound lust for life has retirees seeking out educational opportunities
4 Examples + Score + Implications


Pediatric Tracking The digital health boom extends to children as parents look to monitor levels Implications - Parents are becoming more concerned with the activity level of children than ever, which has prompted juvenile health tracking. This shift towards healthcare is helping to get children active earlier, but also making millennial parents more attuned to the daunting notion of keeping little ones healthy.
Pediatric Tracking
The digital health boom extends to children as parents look to monitor levels
6 Examples + Score + Implications


Vitamin Prestige An emphasis on healthy living has brands giving supplements a stylish overhaul Implications - As the health-conscious movement continues, wellness products are incorporating more refined aesthetics as a means to heighten appeal. Offering nutritional supplements through artistic and sophisticated packaging, brands are able to combine aspects of healthy living with a sense of exclusive appeal..
Vitamin Prestige
An emphasis on healthy living has brands giving supplements a stylish overhaul
4 Examples + Score + Implications


Rudimentary Retail Stores integrate simple, everyday aesthetics for comforting appeal Implications - Bringing things back to basics, retailers are turning to simple, homespun aesthetics to add a sense of familiarity. Relying more on emotional appeal, retailers are turning to designs that convey warmth and approachability, signifying a move back towards more homemade and thus, trustworthy branding.
Rudimentary Retail
Stores integrate simple, everyday aesthetics for comforting appeal
7 Examples + Score + Implications


Soccer Schadenfreude Sporting events get spoofed as fans crave enhanced levels of interaction Implications - While sporting events like the World Cup are shrouded in tradition, fans are taking the serious nature as an opportunity for parody as they poke fun at the ceremonies and participants. This shift towards humor with regard to sports and events helps to humanize participants and make them more approachable for fans; a coveted characteristic for consumers.
Soccer Schadenfreude
Sporting events get spoofed as fans crave enhanced levels of interaction
6 Examples + Score + Implications


PLUS 242 more Baby PRO Trends and 1,240 examples!



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