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About the Baby Report

The Baby Trend Report explores emerging patterns in infant products, from baby clothes to cribs and strollers. Our crowd-sourced research highlights the latest innovations in toddler accessories such as soothers, bibs, diapers and how companies such as Fisher Price and Osh Kosh are shaping the market. As technology advances, games for babies are also shifting to more digital mediums. With our cutting edge research, companies will be able to effectively track and adjust to shifts in consumer tastes.

Who It's For

The Baby Trend Report is ideal for those who manufacture newborn clothes, attire for pregnant women, food products and general baby accessories. Companies marketing and advertising for the maternal demographic will also benefit from Trend Hunter’s research.

The Baby Trend Report features the latest ad campaigns and products from Gerber among others, allowing companies to effectively monitor consumer preferences and the evolution of tastes.

The Baby Trend Report, last published on Nov 26, 2015, includes 324 PRO Trends and 1,620 examples of baby market research and baby consumer trends related to: infant, baby clothes, cribs, strollers, toddler and baby trends.

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trend research methodology


Our baby research is based on Trend Hunter's crowdsourced baby articles and 2,533,000,000 total views of data. [Learn More]

Report Contents

• 324 Baby PRO Trends = 324 Powerpoint Pages Baby PPT Report
• 1,620 Baby Examples

Online Extras With Full Subscription

• 227 Baby Videos (Online) Baby Videos
• 9,720 Baby Images (Online) Baby Images
• Additional Niche Reports (with a full subscription): Baby, Dolls, Baby Apparel, Strollers, Baby Accessories, Baby Furniture, Retirement, Pre-Teen, Parenting, Teen and more!

Sample Baby Pro Trends

Each Baby PRO Trend is on its own slide with implications, a quantified score, and examples linked to online baby articles, videos and images. Examples:

Baby Trend Report sample slide 0
Iced Health
Iced teas replace traditional sodas for refreshment
4 Examples + Score + Implications

Baby Trend Report sample slide 1
Competitive Parenting
The millennial parenting style is shaped by socially driven concerns
4 Examples + Score + Implications

Baby Trend Report sample slide 2
Potentialism 2.0
The Boomer generation is living life to the fullest through digitization
8 Examples + Score + Implications

Baby Trend Report sample slide 3
Maternity Couture
Apparel for pregnant women includes a high-end aesthetic for upmarket consumers
4 Examples + Score + Implications

Baby Trend Report sample slide 4
Dual-Purpose Infancy
Infant care products evolve to offer dual-purpose capabilities
4 Examples + Score + Implications

Baby Trend Report sample slide 5
Infant Education
Parents turn to products that encourage intelligence to boost IQ at an early age
4 Examples + Score + Implications

Baby Trend Report sample slide 6
Assisted Slumber
Making nap time easier, parents turn to tech devices that help induce sleep
4 Examples + Score + Implications

Baby Trend Report sample slide 7
Robotic Surveillance
Home monitoring turns to automated robots
5 Examples + Score + Implications

PLUS 318 more Baby PRO Trends and 1,620 examples!

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1. Baby Trend Report

324 Baby PRO Trends
Baby Trend Report This report is only available to full Trend Report subscribers

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2013 Trend Report

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