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About the Baby Report

The Baby Trend Report explores emerging patterns in infant products, from baby clothes to cribs and strollers. Our crowd-sourced research highlights the latest innovations in toddler accessories such as soothers, bibs, diapers and how companies such as Fisher Price and Osh Kosh are shaping the market. As technology advances, games for babies are also shifting to more digital mediums. With our cutting edge research, companies will be able to effectively track and adjust to shifts in consumer tastes.

Who It's For

The Baby Trend Report is ideal for those who manufacture newborn clothes, attire for pregnant women, food products and general baby accessories. Companies marketing and advertising for the maternal demographic will also benefit from Trend Hunter’s research.

The Baby Trend Report features the latest ad campaigns and products from Gerber among others, allowing companies to effectively monitor consumer preferences and the evolution of tastes.

The Baby Trend Report, last published on Jul 21, 2015, includes 294 PRO Trends and 1,470 examples of baby market research and baby consumer trends related to: infant, baby clothes, cribs, strollers, toddler and baby trends.

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Methodology

Our baby research is based on Trend Hunter's crowdsourced baby articles and 2,422,000,000 total views of data. [Learn More]

Report Contents

• 294 Baby PRO Trends = 294 Powerpoint Pages Baby PPT Report
• 1,470 Baby Examples

Online Extras With Full Subscription

• 206 Baby Videos (Online) Baby Videos
• 8,820 Baby Images (Online) Baby Images
• Additional Niche Reports (with a full subscription): Baby, Dolls, Baby Apparel, Strollers, Baby Accessories, Baby Furniture, Retirement, Pre-Teen, Parenting, Teen and more!



Sample Baby Pro Trends

Each Baby PRO Trend is on its own slide with implications, a quantified score, and examples linked to online baby articles, videos and images. Examples:

Cultural Authenticity Brands recognize diverse cultural identities to strengthen relationships Implications - Though the Hispanic market is rapidly growing in terms of purchasing power, it remains largely under-served in the commercial marketplace. Brands are beginning to take notice, seeking to create an authentic connection with the Hispanic consumer by incorporating traditional cultural practices, holistically and without Americanization. The use of bi-lingual campaigns or Latino spokespeople communicates that brands are prioritizing the Hispanic population, and the lack of forced assimilation gives these campaigns credence.
Cultural Authenticity
Brands recognize diverse cultural identities to strengthen relationships
4 Examples + Score + Implications


Adolescent Initiative Environmental initiatives turn to educational tactics to help inspire kids Implications - Realizing the need to instill a sense of environmental awareness among younger generations, eco initiatives are turning to workshops and toys that help educate children about social causes. Providing a platform where kids can learn about environmental issues and how to mitigate them, these techniques recognize the importance of youth engagement and strive to make the learning process as enjoyable and interactive as possible.
Adolescent Initiative
Environmental initiatives turn to educational tactics to help inspire kids
4 Examples + Score + Implications


Maker Play Toy shops integrate customization features to increase involvement Implications - Seeking to add a level of interactivity to the buying process, brands targeting younger audiences are turning to store enhancements that encourage participation. Allowing kids to customize, alter and interact with goods, brands are providing a laid-back atmosphere that allows consumers to become involved with the products they purchase in a hands-on way. Such examples reflect a shift toward more inclusive buying methods.
Maker Play
Toy shops integrate customization features to increase involvement
5 Examples + Score + Implications


STEMinine Play Young girls get involved in the academic disciplines Implications - As the disciplines of science, technology, engineering and math become more and more in demand, forward-thinking parents seek ways to not only teach their children, but specifically their girls, how to get ahead in this sphere. Simultaneously battling the misconceptions of STEM being boring and not for girls, this wave of academic toys shows action taken to ensure children achieve the modern notion of success.
STEMinine Play
Young girls get involved in the academic disciplines
5 Examples + Score + Implications


Branded Customization Brands allow consumers to personalize both packaging and product Implications - Recognizing the growing desire for customization, particularly in the realm of food and beverage, brands are turning to personalized branding techniques to increase allure. By allowing buyers to customize flavor, food form and even the actual packing design of products, brands are putting more power than ever before into the hands of the consumer, ultimately trusting them to create a meaningful experience.
Branded Customization
Brands allow consumers to personalize both packaging and product
6 Examples + Score + Implications


Eco Artistic Companies offer parents and kids environmental painting products Implications - Parental preoccupation with the environment permeates not only food and fashion choices, but also artistic expression. Painting products for children are meeting rising consumer demand for eco merchandise with goods incorporating natural ingredients and design features. Tapping into this green niche also provides a sense of social accountability among both brands and end users.
Eco Artistic
Companies offer parents and kids environmental painting products
4 Examples + Score + Implications


Pre-Packaged Parenthood New parents turn to ready-made kits to aid in everyday responsibilities Implications - Preparing for parenthood can be a daunting task, causing many consumers to turn to survival packs for assistance and peace of mind. Providing everything from infant supplies to personal hygiene products, these pre-assembled kits reveal that soon-to-be parents are searching for more convenient and customized ways to prepare for life with children.
Pre-Packaged Parenthood
New parents turn to ready-made kits to aid in everyday responsibilities
4 Examples + Score + Implications


Eco Memorial Consumers turn to earth-friendly enshrining techniques to honor loved ones Implications - As eco-conscious consumers contemplate their personal carbon footprint, individuals are considering sustainability-minded memorial tributes to remember loved ones. In memorializing those who have passed in ways that celebrate the cyclical reality of nature, individuals can take comfort in their tribute as a long-term investment in the environment.
Eco Memorial
Consumers turn to earth-friendly enshrining techniques to honor loved ones
4 Examples + Score + Implications


PLUS 288 more Baby PRO Trends and 1,470 examples!



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