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More:  Youth Babies Toys Boomers Seniors

About the Baby Report - The Baby Trend Report explores emerging patterns in infant products, from baby clothes to cribs and strollers. Our crowd-sourced research highlights the latest innovations in toddler accessories such as soothers, bibs, diapers and how companies such as Fisher Price and Osh Kosh are shaping the market. As technology advances, games for babies are also shifting to more digital mediums. With our cutting edge research, companies will be able to effectively track and adjust to shifts in consumer tastes.

Who It's For - The Baby Trend Report is ideal for those who manufacture newborn clothes, attire for pregnant women, food products and general baby accessories. Companies marketing and advertising for the maternal demographic will also benefit from Trend Hunter’s research.

The Baby Trend Report features the latest ad campaigns and products from Gerber among others, allowing companies to effectively monitor consumer preferences and the evolution of tastes.

The Baby Trend Report, last published on Jul 28, 2014, includes 240 PRO Trends and 3,012 examples of baby market research and baby consumer trends related to: infant, baby clothes, cribs, strollers, toddler and baby trends.

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trend research methodology Methodology - Our baby research is based on Trend Hunter's 3,012 crowdsourced baby trends and 1,998,000,000 total views of data. [Learn More]

What You'll Get:
• 240 Page / Slide Presentation Baby PDF Report Baby PPT Report
• 240 Page In-Depth Reading Report Baby PDF Report

Contents:
• 240 Baby PRO Trends
• 3,012 Baby Examples
• 422 Baby Videos (Online) Baby Videos
• 18,072 Baby Images (Online) Baby Images
• Additional Niche Reports (with a full subscription): Baby, Dolls, Baby Apparel, Strollers, Baby Accessories, Baby Furniture, Retirement, Pre-Teen, Parenting, Teen and more!



Sample Baby Pro Trends - Each Baby PRO Trend is on its own slide with implications, a quantified score, and examples linked to online baby articles, videos and images. Examples:

Humorizing Maternity A comical spotlight is put on moms to showcase a fun side to adulthood Implications - Campaigns are showcasing motherhood in a humorous light to reflect a more contemporary view of adulthood. Featuring moms doing unexpected activities, these advertisements showcase a more youthful side to maternity, using elements of adolescence to connect with aging consumers.
Humorizing Maternity
A comical spotlight is put on moms to showcase a fun side to adulthood
4 Examples + Score + Implications


Holistic Elixir Non-alcoholic drinks designed for healthy, sober consumers combat drinking culture Implications - Non-drinking consumers are often restricted to the mocktail, but as health concerns rise about the effects of alcohol, beverages that focus on wellness are on the rise. Augmenting drinking culture to include the designated driver, the products satiate consumer demand for both lifestyle accommodation and enhancement.
Holistic Elixir
Non-alcoholic drinks designed for healthy, sober consumers combat drinking culture
4 Examples + Score + Implications


Regional Referencing Global retail locations use local interests to connect to consumers Implications - Offering novelty to tourists and connecting with locals, international retail locations are adopting themes that reflect the cities that they're in. Catering to the interests of consumers, this approach to retail abroad helps ensure that brands will be well-integrated into new locations.
Regional Referencing
Global retail locations use local interests to connect to consumers
4 Examples + Score + Implications


Ornamentation Revisited Holiday-oriented jewelry gets an upscale update Implications - Replacing a tradition of garish and outdated designs, holiday jewelry is getting a nuanced makeover to appeal to a new generation of adults. Making subtle use of traditional imagery to convey playfulness, the designs appeal by allowing consumers to take part in celebrations in a toned-down way.
Ornamentation Revisited
Holiday-oriented jewelry gets an upscale update
4 Examples + Score + Implications


Geriatric Tech Digital integration lends an upgrade to the world of seniors Implications -With 60% of 50 to 64-year-olds on a social network, the aging consumer of today is encouraged to continue the digital progress with geriatric-tailored devices. This speaks not only to the span of digital integration into daily life, but the redefinition of what it means to age, as more seniors demand products that stimulate them mentally, but accommodate them physically.
Geriatric Tech
Digital integration lends an upgrade to the world of seniors
7 Examples + Score + Implications


Selling Appreciation Brands recognize unappreciated heroes to enhance ads with emotional appeal Implications - Creating circumstances that strike a personal cord, brands are utilizing themes of appreciation to give thanks to influential, yet uncommonly recognized archetypes like moms and Good Samaritans. By showcasing acknowledgements of broad personality types, brands enable consumers to see themselves in the characters celebrated, creating a deeper emotional attachment.
Selling Appreciation
Brands recognize unappreciated heroes to enhance ads with emotional appeal
4 Examples + Score + Implications


PLUS 234 more Baby PRO Trends and 3,012 examples!



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