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Every day, top-tier innovators rely on our idea-filled ultra luxury reports to identify new opportunities, make better decisions and deep dive new markets.

About the Ultra Luxury Report

With the Ultra Luxury Trend Report, you will gain knowledge of the extreme luxury trends currently shaping the ultra luxury market. Resilient to economic uncertainty, affluent consumers are willing to spend their money on first-class services and super high-end goods, including ultra luxury cars, luxury homes and luxury hotels.

Who It's For

Companies operating within the luxury market use our crowdsourced research to uncover the changes and patterns taking place in the world of ultra luxury. Whether you are a marketer, designer or retailer competing among luxury giants like Louis Vuitton and Hermes, you will benefit from our research. The Ultra Luxury Trend Report will provide unparalleled insight into the world of ultra luxury goods and services. Use it to understand the ultra luxury consumer’s mindset and you will be able to continue your success and business growth into the future.

You Might Consider Custom Ultra Luxury Research...

For as little as $500 per custom deep dive, our team will curate custom Ultra Luxury reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Ultra Luxury trend report. [Learn More]

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Methodology

Unlike our competitors, who rely on gut instinct, our ultra luxury research is based on Trend Hunter's massive database of ultra luxury articles and 2,108,000,000 total views of data. [Learn More]

The Ultra Luxury Report

Last published on May 05, 2014, the Ultra Luxury Report includes 21 PRO Trends (21 Pages) and 105 examples of ultra luxury market research and ultra luxury consumer trends related to: luxury goods, luxury retailers, ultra luxury cars, Louis Vuitton, super luxury, luxury travel, luxury hotels, Hermes and ultra luxury trends. The report includes all of our Ultra Luxury research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 21 Ultra Luxury PRO Trends = 21 Powerpoint Pages Ultra Luxury PPT Report
• 105 Ultra Luxury Examples
• Additional Niche Reports (with a full subscription): Diamonds, Gold, Fur, Luxury Fashion and more!

Sample Ultra Luxury Pro Trends

Each Ultra Luxury PRO Trend is on its own slide with implications, a quantified score, and examples linked to online ultra luxury articles, videos and images. Examples:

Transformable Transportation Design concepts go overboard with dual features Implications - In reaction to the wallet-tightening of the economic downturn, post-recession, consumers and creators alike are going all out to show off extravagant designs. With so much choice in the consumer market, over-the-top transportation features are what get the most attention, especially those that allow transformations from car to yacht to pool and beyond.
Transformable Transportation
Design concepts go overboard with dual features
12 Examples + Score + Implications


Luxury Chocolate A new wave of luxury chocolate has emerged Implications - New markets mean new opportunities. The growing affluent class has created an expanding market for “luxury” food items. High-end chocolatiers are bypassing the kiddie market and targeting affluent adults with bite-sized delicacies like chocolate pearls, gold-laced chocolates, Easter eggs draped in diamonds and precious-jewel coated chocolates. It’s important to note that the association of sweet treats and children is no longer applicable -- these are the kinds of treats least likely to appear on your child's hands and face.
Luxury Chocolate
A new wave of luxury chocolate has emerged
12 Examples + Score + Implications


Galacticization Spaceships become a major source of design inspiration Implications - Contemporary aesthetics, whether in furniture, retail space or boats, no longer meet the mark as more and more designs take on outer space proportions. In addition to flaunting luxury, these transformer- and spaceship-like designs are the modern consumer’s passage to imagination, creating a fantasy life where the cosmic and the earthbound may meet.
Galacticization
Spaceships become a major source of design inspiration
11 Examples + Score + Implications


Childhood Opulence A lavish lifestyle becomes the norm for many young children Implications - Parents always aim to provide the very best for their children; accordingly, there is a growing market for consumers who want to give their young ones the most lavish lifestyles possible. By creating a variety of luxury items specifically for children, businesses are bringing the concept of “luxury living” to an earlier age group, attempting to build brand loyalty among children as they grow into indulgence-loving adults.
Childhood Opulence
A lavish lifestyle becomes the norm for many young children
4 Examples + Score + Implications


Brag Materialism The rise in objects that cost obscene amounts of money Implications - Luxury has become a quality which can be ‘bought’ by just about anyone. As opulence has been made available to the masses by high-end designers or those knocking off their creations, truly affluent braggarts are seeking extreme wealth exhibitionism in the form of multi-million dollar purchases.
Brag Materialism
The rise in objects that cost obscene amounts of money
7 Examples + Score + Implications


Indulgent Gaming Luxury game goods cater to gamers with extravagant tastes Implications - The video game industry is booming, and it’s not surprising that a niche market would arise to serve affluent gamers with an appetite for both games and exclusivity. Designers and businesses creating luxury gamer goods can bypass the nerdy teenager sequestered in his mom’s basement; instead, their focus is on the indulgent, deep-pocketed gamer who believes no price is too high for a a crystallized console or virtual property.
Indulgent Gaming
Luxury game goods cater to gamers with extravagant tastes
5 Examples + Score + Implications


Bizarre Beautification Uncommon body embellishments whet beauty consumers' appetites Implications - Well-manicured nails, false eyelashes and colored contacts just don’t make the cut anymore. Today, bold may trump beautiful when it comes to embellishing one’s body. From diamond contact lenses to lip tattoos and studded eyebrows, beauty enhancements have been elevated to new extremes. Regardless of whether they are considered beautiful or just plain bizarre, perceptions of beauty itself may never be the same.
Bizarre Beautification
Uncommon body embellishments whet beauty consumers' appetites
9 Examples + Score + Implications


Techadence Consumers go beyond cases and decals with lavish customization Implications - Cases and decals are no longer enough when it comes to tech adornment; consumers are now tricking out their devices to really let their individuality shine. Computers, in particular, now bear extravagant aesthetic enhancements reminiscent of fashion’s hottest accessories. As computers become almost extensions of the self instead of lifeless devices, adding lavish details and customizing parts seem only natural for the unique-seeking consumer.
Techadence
Consumers go beyond cases and decals with lavish customization
10 Examples + Score + Implications


Pampered Camping Luxury camping digresses from the concept of “roughing it” Implications - Saturated markets and non-stop consumerism make it less feasible for today's consumer to truly escape their materialistic trappings. Luxury camping innovations are making it apparent that consumers may not actually want to fully escape as they embrace the option to remain comfortable and connected, even when attempting to escape urbanity in the great outdoors.
Pampered Camping
Luxury camping digresses from the concept of “roughing it”
8 Examples + Score + Implications


Vintage Recall Transportation designs evoke classic and retro details Implications - In the world of transportation, the “futuristic” aesthetic has played a huge role in shaping automobile and motorcycle design, with sleek, fluid details taking priority over recent years. However, some car and bike designers are revisiting classic, retro and vintage design details, infusing new transportation designs with old-school elements. This fusion of old and new meets the demands of the contemporary yet nostalgic consumer who wants more than just a cutting-edge ride.
Vintage Recall
Transportation designs evoke classic and retro details
5 Examples + Score + Implications


Elusive Luxury Black diamonds become basis of inspiration for a variety of opulent goods Implications - Carbonado, or "Black Diamonds," are now the luxury good to covet. As these gems are very rare, they offer the feeling of exclusivity, but they also provide a dark mystique that can make one feel both sexy and subversive. While real black diamonds are hard to come by and even more expensive to purchase, that's not stopping designers from using them as inspiration, evidenced in the cars, beauty products, jewelry and even gourmet foods that have been influenced by these precious stones' magic and mystery.
Elusive Luxury
Black diamonds become basis of inspiration for a variety of opulent goods
5 Examples + Score + Implications


Hauto Couture Lavishly adorned cars become more of a fashion accessory than mode of transportation Implications - The recent degree of auto ornamentation would be more fitting on a runway, rather than a driveway. Though cars have been modified for speed for decades, these luxuriously decorated cars are made with fashion in mind—not function—and give consumers a new way to boast not only their individuality, but their opulence. With the credit crunch at bay, consumers are continuing to look for ways to flash their cash—and hauto couture is a perfect outlet.
Hauto Couture
Lavishly adorned cars become more of a fashion accessory than mode of transportation
8 Examples + Score + Implications


PLUS 15 more Ultra Luxury PRO Trends and 105 examples!



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