Masculinity Trend Report
Get a Custom Version of the Masculinity Trend ReportThe Masculinity Trend Report describes the modern man and the successful marketing methods that are used to appeal to this demographic. We look into packaging designs that target the male audience, using traditionally macho visuals, simple designs and neutral colors. We also study the ways that masculinity is changing, with more focus on fatherhood and a growing acceptance of male grooming products and artistic men's fashion.
Who Custom Masculinity Market Research is ForCatered toward marketing agents, advertisers and brand managers, this report is especially relevant for those professionals working in industries that are not traditionally targeted to males, like cosmetics, wellness and beauty products. It's also useful for packaging designers looking to create designs catered to men. The Masculinity Trend Report studies modern men and the shifting norms that allow for industries to widen their target markets and appeal to contemporary masculinity.
Get Fast, Cost-Effective Custom Masculinity ResearchIn as little as a day, a new Masculinity Trend Report can be customized to your needs, which could include: male marketing, male branding, male demographic, men's fashion, male accessory and masculinity trends. Other Sample Topics: Grooming, Hairdresser, Cosmetic Product, Sandal, Swimsuit, Cycling Apparel, Skin Product, Hipster Fashion, Heels, Haircare, Astrology, Costume, Tights, Female Accessory, Backpacks, Eyeshadow, Shaving, Boots, Designer Apparel, Maternity Apparel, [More]
Sample Masculinity Market Research ReportOur Masculinity research includes hundreds of examples and Crowdsourced Consumer Insight®, hyperlinked to additional content on Trend Hunter, the world's #1 largest, most popular trend platform. Example slides:
- Bro BeautyMen's personal care is a growing market opportunity
- Meta MasculinityProducts for men are further gendered with a hyper-masculine design
- Masculinity RedefinedFatherly photography suggests a shift toward more familial roles for men
- Branding MasculinityTargeting males, packaging designs turn to blunt macho aesthetics
- Lumberjack ObsessionThe antiquated profession permeates markets as a symbol of masculinity
- Sentimental FatherhoodMen are taking a more active role in child-rearing
- Indulgent GroomingMale consumers opt for a luxurious experience when it comes to personal care
- Militant MasculinityArmy-inspired imagery is used to personify the classic man in marketing
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Market Research Methodology
Step 1. You contact us to let us know your needs.
Step 2. Your dedicated researcher begins by consulting with you on the topic goals, desired depth, breadth and style of report or presentation you require.
Step 3. We start researching using the world's #1 trend report platform. With specialized tools, over 300,000 ideas and insight from 100,000,000 people, we extract 95% of the steps and costs associated with custom research. Your 50 - 100 page PowerPoint trend report can be created in as little as a day (although a week is ideal).
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- 80+ categories of premium trend reports
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1. Custom ReportCustom Masculinity
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