Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 296,118 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 394,935 cutting edge ideas.

How to Adopt the Vine App into an Innovative Video Marketing Strategy

Courtney Scharf
February 7th, 2013
With the release of the Twitter-based Vine app, many companies are looking to see how they might integrate this great new opportunity into a cutting-edge video marketing strategy. Though this app has already had its share of controversy, it presents a rich resource for those looking to add a bit of creativity to branding on social media platforms.

Get artistic. Vine is surprisingly easy to use, and some impressive videos are already making the rounds on the service. When going to post content made through the app, ensure that you're posting original and interesting videos. Make use of the features that the app offers, like the ability to create a time lapse video, in order to drive more traffic to your company's presence on the site.

Preview upcoming projects. Because the videos posted on Vine are only six seconds long, they make for an awesome way to put out a teaser for advertisements or products that haven't yet been released. Again, you'll want to take full advantage of the features that vine offers, and make the most of the six seconds you're given.

Let the public in on company culture. Vine, much like Instagram, can be a great way of building up your brand's company culture and showing the world a behind-the-scenes look at how your business works. Posting photos of exciting company events can be a great way to get consumers to be more connected to your brand, particularly companies with a unique style that stands out.

Once you've created original, behind-the-scenes content through the Vine app, be sure to take advantage of its sharing capabilities. Cross-promote through other platforms like Facebook and Twitter to encourage interaction and engage with your followers. For more insights into cutting-edge social media trends, check out Trend Hunter's Social Media Trend Report.