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Why Unisex Products Are the Way of the Future

Michael Hemsworth
April 18th, 2013

Related Trend Reports

Branding, Cosmetics, Fashion for Men, Hip Fashion
The rate of progression for our society is seemingly limitless and as we move further into the new millennium, it’s clear that unisex products are going to continue gaining market share. This move towards products are aren’t specifically tailored for men or women are taking precedence for a variety of reasons: looser gender barriers and continued acceptance of queer individuals, to name a few. However, what we’re experiencing as a whole are unisex products that help to blur the lines between the sexes and move forward in a more uniform approach.

We’ve seen a spike in unisex clothing, as described in Trend Hunter’s PRO Trend Unisex Dress, but we’re seeing an interesting shift away from masculine or feminine products in a specific way. Trend Hunter’s PRO Trend Mansome Desire pinpoints the way in which brands are helping to break down traditional gender roles: through reversing product consumers. To explain, a traditionally feminine product might get overhauled to be quite masculine in order to appeal to the everyday man. What this does is familiarizes males with something they too can benefit from and in the future the product won’t require specifically masculine or feminine branding because it won’t be required; it can be one product that everyone identifies with.

Unisex products do away with the traditional boundaries set by masculinizing or feminizing a specific product and can effectively boost sales in the long term. This is where some brands have experienced great success and where others have fallen flat. However, it’s becoming progressively clearer that the modern market is ready for a more streamlined approach that does away with sex-specific benefits and promotes to all.

Check out Trend Hunter’s Branding Trend Report for more informative ways that brands are exceeding expectations by taking the unchartered path.