Ideas
Explore the world's #1 largest database of ideas and innovations, with 477,692 inspiring examples.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 477,692 cutting edge ideas.

Why Social Sharing is Critical to Successful Marketing Campaigns

Courtney Scharf
March 21st, 2013
Establishing a presence on social media sites like Facebook has become a critical aspect of company branding, but also plays a large part in creating truly successful marketing campaigns. Messages have more potential to travel further than ever before, and companies who take advantage of this are often the one's that end up leaving a big impression on potential consumers.

Consumer involvement and engagement is critical to both a strong social media presence and establishing meaningful connections to people, and social media campaigns can be an incredibly effective way of accomplishing both goals at once. Ensure that you're involving your consumers and not just speaking at them. Encouraging people to actually contribute to your campaign rather than simply spreading the word is a great way of doing this. The MarcFam campaign, for example, encouraged participants to upload a photo to Instagram, Facebook or Twitter with the hashtag #MarcFam. Photos submitted would later be uploaded to an album on the Marc Jacobs website. This campaign was brilliant not only in its simplicity, but because it provided consumers with an incentive to interact with the brand in exchange for being featured on a high profile site. In many ways, consumers did much of the work on this campaign, making it a cost-effective and engaging effort.

Nivea's 'The Million Moments of Touch' campaign was a social campaign that had an even stronger call to action, harnessing celebrities to improve the clout of the initiative. Much like the MarcFam stint, the Nivea social media campaign involved consumer by encouraging people to share stories about being close to another person. The campaign was strongly related to the product at hand, and even included a vacation prize in return for participation on the brand's Facebook page.

When it comes to a successful marketing campaign, engaging with people in a way that motivates consumers is critical and will likely become more important as social media grows. Trend Hunter's Social Media Trend Report and Marketing Trend Report cover the ways in which brands are harnessing the power of social media to make the most of its campaigns.
References: trendreports