Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 288,288 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 389,734 cutting edge ideas.

Striving to Expand and Explore New Sectors (INTERVIEW)

Steve Preiner, Director of Marketing, BSH
Katie Pagnotta
December 2nd, 2013
Steve Preiner, Director of Marketing at BSH Canada, has been with the innovative company for five years and has a history of working in the appliance industry for 15 years. BSH Bosch und Siemens Hausgeräte GmbH, is the largest manufacturer of home appliances in Europe. BSH is notorious for its outstanding quality, design and performance. It is one of the leading companies in the sector worldwide and it is constantly striving to expand and explore.

2 Questions with Steve

Looking to the future, how is BSH going to be a leader in innovation?

We are constantly looking at innovations that consumers can really use. The innovations we manifest and products we produce are based on consumers that really enjoy cooking. We look ahead, two to three years down the road and at people who care about the final results. These type of consumers, we call them “culinary enthusiasts” look at what enhances the experience and the results.

Do you have specific rituals for re-setting your team to be creative?

We try to differentiate ourselves in a highly saturated market. Our product innovation sets us apart. We do have the advantage of having a couple of European brands in our portfolio. To the product level, we try to come up with innovations that we apply to residential side with induction cooking and so forth. It is focused 100% on the end user. We go straight to the consumer via advertising, social media and through our two live show rooms, L’Atelier in Montreal and Luxe Appliance Studio in Toronto. The type of customer we attract is doing a full-on kitchen renovation. Our show room facilities contain appliances and offer our consumers the ability to engage and experience the appliances in a kitchen setting. The people who attend our show rooms care about cooking, design and performance. We have executive chefs in each of the facilities and do live cooking classes. It is a learning curve and a discovery curve. An example of this is cooking risotto in our ‘Gaggenau Combi-Steam'oven. Our appliances allow our consumers to think outside the box and enhance their culinary experiences.