Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas.

Developing a Social Brand Strategy for Effective Results

Michael Hemsworth
May 10th, 2013
The Internet is a broad landscape that needs to be navigated with a certain level of tenacity and skill, which is where a social brand strategy can effectively transform a company from ordinary to extraordinary. A social brand is one that actively participates and contributes on social media, which is something that some find to be rather intimidating given the millions that dominate the landscape. However, going about your strategy in a curt, to the point manner can effectively lay out the details before navigating the social media world.

According to comScore, Twitter, LinkedIn, Tumblr, Pinterest and Instagram have all experienced a surge in activity within the past year. Many brands have chosen to stick to tried and true social networks like Facebook, but getting involved with niche networking sites can take a brand into unchartered territory with strong possibilities. Trend Hunter’s PRO Trend Pinned Promotion touches on the ways that some brands are getting involved on Pinterest with immensely positive results. As such, working smaller social media sites that are experiencing a boom can lay claim to territory before others even have a chance to get there.

As with all areas of marketing and business, developing a social brand strategy is different every time, so identifying the kinds of positive results being experienced can help spark some ideas where your brand can excel. Moreover, it’s through continued analysis that a company can learn what does and does not work for them, but coming up with new and innovative directions to go can be tough. That’s where Trend Hunter’s Social Media Trend Report can come in handy for delivering some of the cutting-edge results that major brands around the world are experiencing with online media.