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Simplified Design: How Getting Back to Basics is Getting the Attention of Consumers

Michael Hemsworth
April 8th, 2013

Related Trend Reports

Design, Gadgets, Lifestyle, Marketing
As astounding technological advances continue coming to fruition every day, there are a number of ways that simplified design is taking a more important role than ever before. It’s one thing to create a product that is advanced well beyond it’s years, but making it overtly complexing can lead it to being ignored by some consumers who just aren’t sure what to do with it. As such, several companies and brands are taking the minimalistic approach and focusing on a simplified product design that’s ready for use without an instruction manual.

Trend Hunter’s PRO Trend Universal Control touches on an interesting way that simplified design is gaining momentum: consumers want remote control to help further automate their lives. The standard remote control for a television is being transformed into a powerful tool for controlling everything from the channel to data on a computer. It’s through this sophisticated technology that allows for advanced features that is actually leading the simplified design revolution because it’s doing more in a product that’s lesser in size.

Moving beyond product design, product marketing is also being influenced by this interesting focus on simplicity and it’s something covered in Trend Hunter’s PRO Trend Simplevertising. Brands are using a variety of campaigns and packaging to treat consumers to a more efficient experience. It can help to shine a little clarity on an otherwise complex market where consumers are bombarded everyday with flashy campaigns and confusing products. The best example of this is the way that ‘literal packaging’ is taking the lead with quirky products that are shaped like what’s inside the box to help appeal to a consumer’s natural inclinations; Naoto Fukasawa shapes juice boxes like the fruits inside to cut straight to the chase.

Simplified design is an aspect of production that’s gaining momentum in various disciplines and Trend Hunter’s Design Trend Report is helping to keep a pulse on the latest examples, so check it out.