Ideas
Explore the world's #1 largest database of ideas and innovations, with 461,792 inspiring examples.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,999 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,999 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,212 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 461,792 cutting edge ideas.

Meeting the Changing Needs of Consumers

Richard Krulik, CEO, US Luggage
Katie Pagnotta
December 2nd, 2013
Richard Krulik, CEO at US Luggage, parent company of Briggs & Riley Travelware celebrated the company’s 20th anniversary this year. The inventive travelware aficionados at Briggs & Riley take pride in combining legendary performance and a lifetime guarantee with each new style and collection introduced. Known for many game changing industry firsts, Briggs & Riley tackles invention by constantly meeting the changing needs of consumers and building bags that endure the vigor of all kinds of travel and handling. Krulik and his international team of experts remain attentive to fast-changing consumer concerns and are at the forefront of luggage innovation with products that push the limits of performance.

2 Questions with Richard

Has there ever been an instance where another industry has influenced an innovation at your company?

We make sure that our typical work schedule includes a steady flow of inspiration. As a group we venture to car dealerships, toy stores, sport depots and trade shows. There, our imaginations are ignited without thinking in the confines of luggage. We do not want our team to be too insulated and so we send our designers on the road to all kinds of places. There is a tremendous amount of information to be learned from a factory level. An example is high-end vehicle design of the Range Rover aesthetic, which influenced our new ‘TORQ’ collection. It is our first hard sided introduction to the market. To put it into perspective, new model vehicles rely on criteria based on performance, mileage and style. This also applies to luggage; our consumers determine their purchase based on the same decisive factors.

What is the biggest challenge you face when innovating?

In the last few years, one of the recurrent challenges is the consumer’s desire for lightweight luggage combined with the loss of durability that comes from using lighter weight parts and materials. The complication occurs as we consistently try to balance the need for durability and critical functionality with the desire for lighter pieces. We do not want to compromise any one for the other and we require design and material/part solutions that allow us to stay true to our lifetime warranty. This forces us to strive beyond what exists today and always introduce high quality products that perform well and are aesthetically stylish.