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4 Ways to Update Your Brand's Recruitment Strategy

Courtney Scharf
October 11th, 2012

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Business, Internet, Lifestyle, Marketing, Social Media, Tech
Recruitment has never been more complicated than it is today, and locking down a solid and updated recruitment strategy has never been more important. Online media, particularly social media, has changed the way that companies go about hiring, and keeping up with these changes will ensure that your brand stays competitive.

Get online. The number one way to ensure that you will have a sufficient amount of applicants come recruitment time is to make your brand as search-friendly as possible. Having a website and social media presence is critical, as it will provide a resource for prospective employees to find out more about your brand.

Be direct about positions. Create a clear and concise page regarding the positions available at your company. Make the expectations and details of the job clear and be open about the job requirements. Doing so will improve the quality of applicants.

Streamline the application process. Creating an online application form for prospective employees to fill out simplifies the process of hiring. By doing so, you can immediately get the basic answers about a candidate out of the way while being able to easily compare and contrast applicants. Ensure that the questions and components of the application form are straightforward and relevant. Adding this extra step could potentially benefit recruitment teams by weeding out those who aren't committed enough to spend the extra time filling out additional paperwork.

Start early. When it comes to recruitment, the sooner you start, the better. Gathering applicants over a longer period of time ensures that your company will avoid scrambling, and as a result, settling, for those who may not be a great fit. Cramming recruitment in at the last minute leaves companies helpless and desperate, so determining and implementing a recruitment strategy as early as possible is the most effective way to avoid this unfortunate situation.

For more information on recruitment, social media and digitalization, check out Trend Hunter's Business Trend Report and Social Media Trend Report.