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Foster a Positive Retail Experience by Bringing the Store to the Customer

Michael Hemsworth
August 13th, 2013
Today more than ever, the modern customer is discerning of how they should spend their hard earned money, which is why creating a positive retail experience each and every time they interact with your brand is key to continued patronage. The modern consumer is constantly busy running errands or spending time with family and friends, so sometimes it can take a bit of extra effort to catch their attention long enough to convey a message.

Instead of waiting for customers to come to them, some brands choose the pop-up shop to help bring a new campaign or product to the masses in a fresh way that catches eyes. Moreover, there are a variety that have taken the pop-up shop concept in the literal respect as seen within Trend Hunter’s PRO Trend Modular Retail, which identifies brands that have created retail space that’s easily transported around an urban space. Not only does this garner attention, but it also helps to broaden the perceived boundaries and move into areas that might have been previous out of reach for a brand and vice-versa for a customer.

This concept of the pop-up shop essentially creates an on-the-go experience for customers that isn’t simply different from what competitors are doing, but also catches consumers off guard; the element of surprise can be fruitful in the retail game. As such, a variety of brands that want to further impress current customers have taken the approach of revamping the retail environment to be more interactive than before, which is of main focus within Trend Hunter’s PRO Trend Shoppertainment. Brands like IKEA and Audi help to augment the retail experience by trying a fresh approach and in doing so garner attention from all angles.

Knowing which direction to take when it comes to creating a positive retail experience can sometimes be difficult, so gaining insight can help to make the process simpler. Trend Hunter’s Retail Trend Report delivers palpable content that’s designed to offer industry leading brands the tools to continue innovating.