Using Open Source Marketing Techniques for a More Cohesive Brand
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Crowdsourcing is touched upon in Inclusive Retail, where customers cast their votes for what they think is the best option for a fast food chain's next burger or even how they'd like their favorite celebrity to dress. From here, participants are rewarded with small tokens of gratitude including discounts or large cash prizes; both sides win because a company will know what's in demand and the customer reaps some retail benefits.
Participatory advertising is an advent of the technological age and adds another level of consumer engagement; customers can have their say about what they'd like to see or what they like in-particular about a product. The best part of inactive advertising is that it doesn't require too much time on the participants side and provides a business with savvy consumer opinions.
Open source marketing allows for companies and products to evolve in a linear path that is charted by the opinions of customers. Products produced via an open source method are more tailored to the wants of consumers, encourage a higher level of customer loyalty and generate consistent revenue streams.
References: trendreports