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Taking a Product Global with Multilingual Marketing

Michael Hemsworth
January 28th, 2013
Through technological advancements, the world has become a much more connected environment where business and ideas flow swiftly from one side to the other, which is why utilizing multilingual marketing tactics will allow for a product to be that much more successful. Marketing to consumers on a global scale can help take a brand from domestic success to internationally renowned, but doing so with tact is key to ensuring positive results.

We’re seeing a significant rise in the amount of ethnic influence in the west, which is moving to redefine what a cultural identity looks like as well as pop culture as a whole. This is detailed in Trend Hunter’s Adapted Ethnicity PRO Trend, which explains that the lines between different cultures have begun to blur; universal identities mixed with Internet connectivity helping to enhance the global market as an open forum. This produces new segments of customers for businesses around the world with western brand demand rising internationally and vice-versa.

To compete in a global market, there are a number of ways a company can choose to act: stick to the domestic market or set sights on the international playing field. The latter will require an online presence that caters to foreign consumers, which includes making sites available in languages other than English. Additionally, the expansion of marketing campaigns to the international forum will help induce cultural saturation that can lead to products going viral.

Understanding the ways in which the world is changing when it comes to marketing is essential in the modern economy and Trend Hunter’s Marketing Trend Report can aid by offering insightful tips regarding what’s going on in the advertising sector.