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Why Marketing a New Product Today is Easier Than Ever Before

Michael Hemsworth
April 23rd, 2013

Related Trend Reports

Interactive, Market, New Ventures, Retail
It might seem like an arduous task, but marketing a new product can be a surprisingly supported endeavour that has several avenues to explore with regard to getting a new item up and running. There are more support systems than ever before and social media has become a consistent partner in helping raise funds, disseminate a campaign or sell the product itself.

Getting a product going from the development stages requires capital to work with, but sometimes it can be lacking or sources inconsistent. As such, many small business owners and even larger brands are looking to crowdfunding platforms to effectively communicate with other industry players to garner a following and gain funding. This is something discussed in Trend Hunter’s PRO Trend Creative Crowdfunding Platforms that describes the various ways that crowdfunding has continued to develop in the last few years. No longer do only a few sites dominate the crowdfunding environment because several niche communities have popped up on a global scale to help developers, brands and would-be investors get connected.

Outgrow.me is an online marketplace that contains products found on crowdfunding sites like Kickstarter and Indiegogo. While Outgrow.me is a more downstream element of the new product marketing scheme, it is beneficial and unlike what we’ve seen prior. The site curates products that have been funded through crowdfunding and gives consumers a first-off chance to buy their favorite items. Prior to presences like Outgrow.me, successfully funded businesses would have to continue navigating the complex market to get their product up and selling. This platform takes things to the next level and gets a product selling immediately after it has been funded, which effectively makes the process more likely for success than ever before.

Knowing the steps to take when marketing a new product can be somewhat daunting, which is why resources like Trend Hunter’s New Venture Report are key for keeping a pulse on what’s happening on a global scale with the entrepreneurial world.