Connecting to Consumer Problems
Mark Bickerstaffe, Director Product Development, Kohler
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3 Questions with Mark
How do you motivate your team to generate new ideas?
The key thing about generating new ideas is maintaining an open mind. We motivate our team to make sure they are continuously exposed to society and the field of life of the consumer. We want our team to be put in their shoes to solve problems. We choose to make them commit and be accountable. This way, they have an ultimate understanding of the problem at hand.
Looking to the future, how is Kohler going to be a leader in innovation?
Innovation is massive buzzword. Innovation is meaningless; translating meaningful ideas into reality is what is important. Innovation doesn't have to be grand. The smallest things can be hugely important. There is emphasis on solving that problem in a smart way; this is hard for a big business. The application of the philosophy is to identify and drive it hard and fast. To do that requires different ways of thinking, channels of communication, a hierarchy of organization and a process to create a culture that constructs meaningful innovation.
What makes an innovative culture?
Innovation is a part of our brand. Our brand means boldness, cutting edge and creating something new. You are leading the industry forward. There is synthesis in understanding connections between them. This starts at the brand level and is in accordance with a strong understanding of the values and objectives of the business.
References: kohler
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