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Experts in the Solution Business

Margaret Nanni, SVP Product Development, Sure Fit
Katie Pagnotta
October 15th, 2013
Margaret Nanni, Senior Vice President of Product Development at Sure Fit, began her career in the apparel industry and transferred her knowledge into the home furnishing department. With over 25 years experience in fashion and 3 years at Sure Fit, Nanni is actively working towards transforming the company. Sure Fit is a leader in slipcovers and is expanding into other categories such as bathroom/dining and home accents departments.

3 Questions with Margaret


What is the biggest challenge you face when innovating?

The biggest challenge is interpreting upholstery trends into mass appeal, ready-made product. The palette and pattern have to have mass appeal or what we call “living room-friendly” to last more than one season. The fabric has to be opaque enough to cover a patterned piece of furniture, yet lightweight enough to be user-friendly, which means easy to install and machine washable. Our mantra is to continue to be innovative in fit and functionality while keeping our eye on design.

Has there ever been an instance where another industry has influenced an innovation at your company?


The apparel industry typically influences the home market. A color that is becoming popular in apparel will most likely become relevant in the home market the following season(or two).

Looking towards the future, how is Sure Fit going to be a leader?


The slipcover business has evolved. Before it was simply to protect furniture. Now we are really emphasizing slipcovers as a part of the decorating business. We are experts in the solution business. We now want to become your first choice as a decorator resource!