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Why a Lifestyle Marketing Strategy Should Highlight Simplicity

Michael Hemsworth
May 15th, 2013

Related Trend Reports

Branding, Design, Food, Gadgets, Marketing
The modern consumer is busier than ever before with dozens of tasks that need to be completed within a single day, which is why highlighting simplicity within a lifestyle marketing strategy is a key factor that can provide positive results for a brand. The various lifestyles lived by a brand’s customers can be hectic, so having them understand how a product is able to make things a little bit simpler has the ability to connect on a much more personal level.

We’re seeing a distinct shift towards products that offer a certain level of order in a lifestyle full of chaos, as described in Trend Hunter’s PRO Trend Universal Control. The automation that these products offer is appealing to consumers because of how they eliminate the need for multiple devices; thus minimizing stress. These products offer a key characteristic that makes them successful and that’s simplicity. In the case of remote controls, a customer would happily take one device that controls several over the individual ones. This same characteristic can be carried over into a lifestyle marketing strategy by making simplicity a main focus.

Highlighting simplicity with regard to marketing is something discussed in-depth within Trend Hunter’s PRO Trend Simplevertising, where a number of straight forward branding and marketing approaches are characterized. In a chaotic market, consumers are looking for simplicity because if the product and campaign are simple enough, then so follows the decision to go forward with a purchase. While some consumers might still appreciate a more in-depth campaign, many others are choosing simplicity to make incorporating the product into their lifestyle an easy process.

Taking a more simplistic approach to marketing can take some getting used to, so for content that relates to how brands are approaching the concept, check out Trend Hunter’s Marketing Trend Report.