Ideas
Explore the world's #1 largest database of ideas and innovations, with 465,328 inspiring examples.
Trend Reports
Discover why 1,257 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 316,771 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,257 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 316,771 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,207 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 465,328 cutting edge ideas.

Upholding Quality Standards

Kristi Rees, Director of Research and Insights, Tervis
Katie Pagnotta
November 12th, 2013
Kristi Rees, Director of Research and Insights at Tervis, has been with the sensational company for over four years. Tervis stems from inventors Frank Cotter and G. Hewlett Davis who created the first permanently sealed, double-wall tumbler ever. Tervis has a rich history and continues to produce innovative insulated drinkware and accessories. Each incredible drinkware product is made in the USA and comes with a lifetime guarantee.

3 Questions with Kristi

Has there ever been an instance where another industry has influenced an innovation at your company?

Other industries continually influence us. For instance, the growth of individual coffee dispensers at home had an impact on us. We redesigned our mug when personal coffee makers were just taking off and our mug sales increased as a result. We also introduced new colors to our mugs and other drinkware. Our color choices are definitely influenced from fashion trends. Fashion as a whole has a huge impact on colors, patterns, and the requests we receive. In addition, personalization and customization has played a vital role in our growth. It creates a strong emotional connection between the consumer and our products. This is what differentiates Tervis from other companies within the same category.

How does Tervis generate new ideas?

At Tervis we work very collaboratively. We have an open work environment that allows us to share and focus on our consumers and what their needs are. We generate a lot of inspiration from our unique fan base of “Tervo-maniacs.” They constantly provide feedback on our performance and on new product and design requests. We love their passion.

What is the biggest challenge you face when innovating?

Our biggest challenge is not rushing the innovation process so we can maintain our high quality. Tervis stands behind our lifetime guarantee that we have offered since 1946. It’s important to continue to uphold the same standards. Our customers expect that from us and we expect it from ourselves.
References: tervis, linkedin