Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 388,988 cutting edge ideas.

Keeping Focused on Priorities

Jon de la Mothe, Director of Media Innovation, CBC
Anne Booth
March 11th, 2014
Jon de la Mothe joined the Canadian Broadcasting Corporation (CBC) as the Director of Media Innovation & Technology in May 2010. He currently oversees product innovation, digital production and partnerships for CBC's Revenue Group across CBC's platforms. Jon's team put all of their energy into the Sochi 2014 Olympic Winter Games in February 2014. They plan on going all in for the NHL Stanley Cup Play-offs, and FIFA World Cup in Summer 2014.

5 Questions with Jon de la Mothe

1. How did your team generate good ideas?

We moved away from living, and "droning on" about a spreadsheet to actually talking and thinking about our project in a natural way. Then, listening and understanding each other, we were able to arrive on some really great ideas.

2. How did you identify trends? What resources did your team use to spot trends and consumer insights?

This will sound weird, but we didn't spend a lot of time searching for trends. They just happened. It was like when we found our groove, we had created our own language. We could grunt at each other in passing, and know what was going on. I can't count the number of times I heard... "hey what if we tried to....," and "I know someone that is doing this...," or "you know what would be really cool..." The team brought their diverse knowledge and networks to every to-do on the project, even when it didn't live under their name.

3. Did you have specific rituals for re-setting your team to be creative?

Sure we had rituals. Daily check-ins, and weekly sprints kept us focused on the priorities, but it was the little stuff that became ritual, like our Monday Sprint meetings. We'd corner the white board, and come up with a theme for the next sprint. Then we'd power through the big stuff, and at the end, we'd throw eggs at it all. Not literally eggs (but we should have!) So this ritual kept us focused, squashed any overwhelming feelings, and then we would end up having fun with it all -- it was a ritual I looked forward to every week.

4. What makes an innovative culture? How do you create a culture of innovation?

Trust.

5. What is the biggest challenge you face while innovating?

Staying [mostly] on course. At the end of the day, our job is to deliver something big that moves the business forward. It's so easy to get sucked into a vortex when you're trying to be new, so you have to know when to hit eject.
References: cbc, ca.linkein