Redefining the Beauty Realm
Jerrod Blandino, Co-Founder & Creative Director, Too Faced
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3 Questions with Jerrod
What is the biggest challenge you face?
The biggest challenge is always having technology catch up with my dreams. Sometimes science/the labs haven't gotten there yet. I created the first glitter eye shadow ever. I used lip-gloss glitter and combined it with a matte black shadow. I was told it won't bind, but I did it anyways. It worked and everyone went crazy. The point is to change the world and spin it around.
How do you motivate your team?
I inspire my team by giving them a voice and not trying to change them. I am the head, but I want my team to give their unique perspectives. I will take an idea and tailor it and make it more Too Faced. We don't tell you what beauty is. We align with trends, fashion and encourage our customers to wear it their way.
Has there ever been an instance when another industry has influenced Too Faced?
It happens all the time. Inspiration can come from paint, chocolate, wallpaper, movies, cupcakes, everything and anything. I don't shop other brands. I don’t want to do better; I want to do it different.
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