When it comes to developing and carrying out an innovative social media strategy, many companies understand that they need to be active on such platforms, but are confused when it comes to actually interacting with consumers.
In today's business age, where consumers and companies are seemingly more intertwined than ever, it's not enough to shout your brand's message wherever possible. Engagement, particularly listening, is the way in which many brands have found success through these platforms. A good way to think about this is to consider your social media presence as a resource to consumers rather than a billboard for your company to advertise on. Promoting does play a role in social media, and can be an effective one, but companies should internalize the idea that interactions on these sites should be about reciprocity.
Resonating with consumers is more important than ever, so taking the time to interact with followers and taking a more thoughtful approach to promotion on social media is a critical shift that brands should take seriously. To learn more about how brands are using social media to connect with a consumer base, check out Trend Hunter's Social Media Trend Report.
References: trendreports and trendreports
