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Creating an Innovative Retail Experience That’s Customer-Focused

Michael Hemsworth
May 22nd, 2013
When creating an innovative retail experience, it can become easy to put the customer by the wayside in order to enhance the space in other ways. However, it’s crucial to the success of not only a single retail location, but of the entire brand to keep the focus on the customer and the way they are interpreting the experience.

There are a variety of ways a brand can enhance the customer experience, which is a topic addressed within Trend Hunter’s PRO Trend Inclusive Retail where some of the cutting-edge concepts are highlighted. With this approach, we’re seeing the consumer being part of the brand by providing input when it comes to product development and beyond, which can yield powerful results for a company that listens accordingly. Positioning the customer into the hot seat by asking for advice or opinions helps to humanize a brand and create a stronger connection that’s based on mutual respect.

Moving more towards design, a retail shop is one of the single most important pieces of the corporate puzzle for a variety of reasons. First, it’s the point of contact with a customer and second it stands as the face of a brand. As such, it’s crucial to think critically when designing the layout and tailoring the experience because failure to do so could result in an unhappy or lost customer. Trend Hunter’s PRO Trend Modular Retail discusses the concept of small, moveable shops that can be relocated in a heartbeat. These are great for connecting directly with customers because they can be strategically placed beyond the confines of a mall or shopping district. As such, the focus can be placed squarely on informing the customer about new products or concepts and creating a positive connection with more of them than ever before imagined.

For more information, check out Trend Hunter’s Retail Trend Report for more information that can help spark ideas for an innovative retail experience and beyond.