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How to Adopt Infographics as Part of an Innovative Marketing Strategy

Courtney Scharf
November 16th, 2012
With increased technology integration and more access to consumer information than ever before, brands are going to new levels in terms of innovative marketing strategy tactics. Having content going viral has become the goal of many marketers as of late, and infographics can be an effective way to do this.

Infographics are, in their very simplest form, a piece of data visualization. With the increasing popularity of these as a marketing tool, however, more aesthetically appealing infographics are being put out. The beauty of data visualization content is that it allows much room for interpretation. Though there isn't a specifically "wrong" way to create an infographic, there are many ways to avoid spending time and money on a piece that doesn't go over well with readers.

Make your infographic worthwhile to readers. When it comes to developing the content of a company-endorsed infographic, avoid talking about your brand too directly or in a way that comes off as a blatant advertisement. This is simply uninteresting to readers who may even respond negatively to the effort. A better option is to focus on a topic that's both interesting and loosely related to your brand. This offers value to the audience while still getting a company on the radar of readers.

Brand your work. It is critical that companies properly brand the work that they release. Adding a section at the end of the infographic with the website, name, slogan and social media handles of your company is incredibly important when it comes to serving the purpose of the infographic. Avoiding this step can make a huge difference in terms of directing traffic to your brand, but can be addressed fairly easily.

Striking the balance between interesting content and sufficient branding will ultimately determine the success of an infographic. For more information on infographics and other innovative marketing strategies, check out Trend Hunter's Marketing Trend Report.