Changing Healthy Lifestyle Marketing to Encourage Better Body Image

The Jennie Runk for H&M swimsuit advertisements have been receiving worldwide praise from women who are delighted to see an average size woman in the spotlight. H&M has experienced an outpouring of support for the ads, which feature a size 12 Runk as opposed to a traditionally underweight model. It’s through this simple marketing campaign that H&M has been able to garner a strong connection with women on a worldwide basis to have them understand that while Runk is a size 12, the fashions she models are on the regular rack in any of the brand’s stores.
Taking a more direct and powerful approach, the Star Models Campaign features fashion sketches paired with models who have been altered to resemble the sketches. Although the sketches look like a familiar form of clothing design, the frame of the girl – when translated to human – appears disturbing. Run with the tagline “You are not a sketch,” the campaign is helping to change the face of healthy lifestyle marketing, which in turn is garnering more views than previously thought and creating a stronger connection with consumers that’s based on transparency.
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References: trendreports