Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 298,044 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 395,611 cutting edge ideas.

Grungy Design: The Devolution of Luxury

Gil Haddi
November 13th, 2012
Luxury is prevalent in the world of design and marketing, but many people are tired of the picture-perfect glamorous lifestyle constantly being shoved at them and are finding themselves attracted to a more grungy design aesthetic. The Trend Hunter Design Trend Report gives you further reading on contemporary design trends.

A utopia is essentially boring, which is why people are fascinated by grunge and disorder rather than perfection. Artists and designers are incorporating glamorized desolation into their works by looking to abandoned locations and dilapidated buildings located within urban communities for inspiration. In his (In)vulnerable series, artist Steef Veldhoen uses decaying buildings as settings for his photographs. There seems to be an incongruity between the desolate setting and the models he uses. The woman in a pure white gown holding a delicate parasol does not fit in with her poor surroundings, demonstrating how this grunge style is actually contrary to fashion which is associated with luxury.

With shows like Game of Thrones and films such as The Hunger Games which feature a world where luxury is a commodity available only to a select few and the masses have to fight for their survival, a dystopia fascination is evident.

Even within the home, people have taken a liking to controlled chaos with many designs based on a sense of deliberate disorder. Earthquakes, hurricanes and floods are constantly in the news, only enhancing the frenzy about the end of the world and sparking the imagination of designers and interior decorators. The Tectonic Bookcase by Tembolat Gugkeav is clearly inspired by what a bookcase would look like if it went through an earthquake. With all the compartments placed on top of each other at extreme angles, the whole cabinet looks like it is in complete disarray, as though it may fall apart at the slightest nudge. However, the shelving unit is actually held together quite well, making it a great piece for a messy room, adding a stylish element to the overall grungy design.

The market is flooded with flashy items targeting those who desire a luxurious lifestyle, but many are reacting against luxury and gravitating towards a messy, grungy design.