Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 297,818 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 395,557 cutting edge ideas.

Is a Facial Recognition Advertising Strategy Right for Your Brand?

Courtney Scharf
August 2nd, 2013
Technology and marketing are increasingly interlinked, and facial recognition advertising plays into this approach strongly. This innovation has led to a whole new level of possibilities when it comes to reaching consumers, and allows brands to set themselves apart by the unique nature of the approach. Here are some reasons why facial recognition advertising might be a great fit for your company.

The ability to engage consumers. When used properly, advertising with facial recognition technology often leads to more exciting, unique and dynamic campaigns. These campaigns thoroughly engage consumers, and leave people with a lasting impression of a brand. A great example of this is the Facedeals project. In order to promote certain locations in Nashville, an agency used facial recognition cameras mounted outside of restaurants to scan customer's faces, connect to social media, and offer people deals.

Targeting campaigns more concisely. Facial recognition is an incredibly advanced innovation, and allows brands to customize campaigns to an impressive degree. Douwe Egberts, a coffee company based in South Africa, showed how true this is with a campaign that was set in an airport. The brand set up a coffee machine that dispensed free coffee to those who yawned, something that the technology was able to determine automatically. Clever, and reaching a very targeted audience, this use of facial recognition technology provided the brand with a huge advantage.

Providing brands with compelling promotional content. In addition to providing brands with an interesting way to engage consumers in person, often, facial recognition advertising is so entertaining that it translates well into promotional content. Documenting a campaign like this often piques the interest of an online community, and can increase the exposure of a campaign greatly.

For more information on the ways in which brands are using facial recognition and other innovations to supercharge innovations, check out Trend Hunter's Marketing Trend Report.