Ideas
Explore the world's #1 largest database of ideas and innovations, with 467,296 inspiring examples.
Trend Reports
Discover why 1,264 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 315,407 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,264 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 315,407 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,211 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 467,296 cutting edge ideas.

3 Ways to Increase Engagement on Facebook

Courtney Scharf
October 4th, 2012
In this modern era of advertising, being online is no longer an option, and increasing engagement on Facebook and similar platforms is critical when it comes to getting the most out of an online brand presence.

Since more and more brands have clued into being available and present on Facebook, the trick is to ensure that customers are getting the most out of that experience. It's not enough to simply post to a Facebook page, the real trick is starting conversations and driving engagement on these sites.

The first step to increasing engagement is growing an audience and fan base on Facebook. To do this, ensure that it's easy for people to find your company on the site; make sure that the profile is public and can be accessed via search engines. In addition to making it easy for your company to be found, it's also critical to build links that lead customers to your Facebook page. Integrating a social media widget into the front page of your company's website is by far the most effective way of doing this, and is a very direct means of getting people who are already interested in your company to strengthen their ties to the brand. If your company is experiencing a situation where one social media platform is out-performing another, it may be wise to carefully leverage the more effective site to direct subscribers to your brand's other social media pages. Moderation is key here, and coming across as a spammer is something to be weary of.

Another way in which brands can increase engagement on Facebook is to carefully curate what is posted to the public page. Quality over quantity is the goal, and customers will appreciate moderation in this instance. In addition to more carefully posting items, ensure that posts are set up in a way that increases engagement. Posing questions, statements and similar anecdotes as part of posts is a fantastic way of stirring up conversation among users.

In addition to only posting high-quality or useful content, ensure that your social media coordinator is sharing a good variety of posts as well. Repetitive content is boring to users, and mixing a good variety of text, video and link postings can make your Facebook page more appealing to users.

For more information on social media marketing and increasing engagement, check out Trend Hunter's Marketing Trend Report and Social Media Trend Report.