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Why an Email Marketing Strategy Should Still Be a Main Focus

Michael Hemsworth
April 4th, 2013

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Business, Gadgets, Internet, Lifestyle, Mobile, Social Media
While some may argue that an email marketing strategy is a bit outdated, it should still hold precedence as an effective means of communicating with would-be clients and professionals. What’s more, defining the main ways to effectively communicate with people through the platform is crucial to ensuring that a message doesn’t go unread. Although social media is viewed as the latest and greatest method for connecting, email still holds significant market share for being the reigning king of electronic communication.

According to Attachments.me, email holds the top spot for the most number of active users with 3.3 billion, while instant messaging has 2.7 billion and social media takes third place with a similar figure at around 2.7 billion. The company continues on to decree that email is the most popular means to share information and continues to gain popularity with every month that passes. It’s these figures alone that prove email marketing is still one of the prime means to connect with clients, so keeping a sharp eye on the kinds of strategies at play is key to staying agile.

Another key reason why an email marketing strategy should still be a main focus relates to older generations and their use of modern technology. This is a topic discussed in Trend Hunter’s PRO Trend Web Distrust that goes into detail regarding the boomer generations continued wariness towards the online environment. Email has been a communication method for business professionals since its introduction in the mid-90s and this notion has lead to many members of the boomer generation becoming familiar with the interface in a bid to stay connected. While getting involved with social media may take more time, email continues to be the most popular and thus the most effective means to connect to clients.

Keeping marketing strategies current can be difficult, which is where Trend Hunter’s Marketing Trend Report can help to pinpoint the kinds of methods that are making waves in the industry regarding old and new communication means.