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Learn to Effectively Use Hashtags for Optimal Social Media Results

Michael Hemsworth
May 4th, 2013

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Interactive, Internet, Social Media, Travel, World
The short, pithy and to the point phrases that start with a number sign aren’t just a means to sort common social media postings, but a revolutionary means to connect consumers with brands, which is why learning to effectively use hashtags is a keen approach to 21st century marketing. Hashtags have become something of a requirement when it comes to social media marketing and that’s one of the key characteristics that make them a vital component to any online networking action plan.

More social media sites are incorporating hashtags on a consistent basis, which makes them a key component to any brand using online networks to the fullest potential. Specifically with regard to marketing, Trend Hunter’s PRO Trend Hashtag Marketing examines the ways that we’re seeing hashtags be put to use in sophisticated campaigns to make an initiative go viral. Today, more brands than ever are making hashtags an integral part of campaigns and connected consumers are making use of them to seamlessly show their support. Few corporate events don’t come with a hashtag to use for posting or tweeting updates, so knowing how to create a simple one that’s easy to recall is a key factor.

Whether the hashtag in use is for a campaign or an event, leveraging the results into tangible data is a necessary component to the usage of them. Checking out the results on Twitter, Facebook, Google+ and beyond can give brands an idea of what consumers are saying regarding likes or dislikes about a campaign. What’s even better is a hashtags ability to connect a brand to an individual to help identify key influencers to start a conversation about the initiative.

Staying in-the-know with social networking techniques is tricky, which is where Trend Hunter’s Social Media Trend Report can help to identify key components of successful campaigns.