Vine vs Instagram: Which Works for Your Brand's Effective Video Content Marketing?
While Vine was the first social media site based around video, Instagram has since implemented the ability for users and many brands are taking the advents in stride by incorporating them as part of an effective video content marketing plan. Some inherent differences between the two social networking apps might lead a brand to believe that it should choose one or the other, but the situation can actually be quite the opposite. Consider these tips before making a decision:
Length – Vine limits users to six second videos whereas Instagram offers fifteen, so taking this into account when strategizing can help prevent issues down the road. Does the extended time make more sense for your brand’s approach? Consider how it will be used; Vine is more suited for stop-motion, whereas Instagram can give more hands-on editing options.
Users – Instagram already has an existing number of users that trumps Vine, so a brand could be able to utilize an existing following on Instagram (if applicable) to advertise it’s videos. With that said, Vine has features like channels and the ability to ‘revine’ so being able to disseminate a video could be easier for your brand with these tools.
Effects – Vine doesn’t offer any filters whereas Instagram offers the same ones available for standard pictures. This might not seem like an important aspect, but filters can help to quickly give a bit of content a lot more depth in a matter of one tap, so taking this into consideration is important. The effects and editing tools on both apps are limited, so more detailed videos are best left for YouTube or Vevo posting.
Keeping up-to-date not just on new social media networks, but the trends surrounding them can help put a brand in a more agile position for making key decisions. Trend Hunter’s Social Media Trend Report can help identify and deliver the best cutting-edge ideas to make research that much more efficient.
Length – Vine limits users to six second videos whereas Instagram offers fifteen, so taking this into account when strategizing can help prevent issues down the road. Does the extended time make more sense for your brand’s approach? Consider how it will be used; Vine is more suited for stop-motion, whereas Instagram can give more hands-on editing options.
Users – Instagram already has an existing number of users that trumps Vine, so a brand could be able to utilize an existing following on Instagram (if applicable) to advertise it’s videos. With that said, Vine has features like channels and the ability to ‘revine’ so being able to disseminate a video could be easier for your brand with these tools.
Effects – Vine doesn’t offer any filters whereas Instagram offers the same ones available for standard pictures. This might not seem like an important aspect, but filters can help to quickly give a bit of content a lot more depth in a matter of one tap, so taking this into consideration is important. The effects and editing tools on both apps are limited, so more detailed videos are best left for YouTube or Vevo posting.
Keeping up-to-date not just on new social media networks, but the trends surrounding them can help put a brand in a more agile position for making key decisions. Trend Hunter’s Social Media Trend Report can help identify and deliver the best cutting-edge ideas to make research that much more efficient.
References: trendreports