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Creating an Effective Social Media Campaign with Real World Characteristics

Michael Hemsworth
May 14th, 2013

Related Trend Reports

Internet, Leaders
Online interactions continue to climb higher on the list of ways to connect with truly influential individuals, which is why incorporating real world characteristics can be an important part of an effective social media campaign that gets results. There are a variety of different ways that a brand can go about drafting, creating and implementing an effective social media campaign, but there are a few unique characteristics that can set a campaign apart from others out there instead of just contributing to the noise.

Brands today more than ever are depending on social media as a means to disseminate essential information regarding new products and innovations, and they’re beginning to reward the social media VIPs out there to help garner a stronger following. Those who hold a strong influence on the Internet are becoming the new spokespeople for brands and this is a resonating concept that’s explored in Trend Hunter’s PRO Trend Social Influencer Obsession. Those with the largest followings and strong connections with brands can cash in on real world benefits like exclusive clubs or what have you, which is a valuable way to gain recognition for brands on the social media circuit.

It’s a savvy approach to incorporate real world characteristics into social media campaigns because it can help to bridge the perceived gap that exists between the two worlds. As discussed within Trend Hunter’s PRO Trend Personified Social Media, individuals are taking a clever approach to social networks by boasting the ways that they literally connect with the sites they’re most active on. Thus, an effective social media campaign that speaks to the ways a consumer interacts online can help close the gap between the virtual world and the real world to create stronger connections.

For more palpable information regarding the online world, check out Trend Hunter’s Social Media Trend Report.