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Keeping Track of Success with Brand Monitoring Tools

Michael Hemsworth
May 11th, 2013

Related Trend Reports

Branding, Drinking, Food, Marketing, Mobile, Tech
The greatest triumphs can’t be realized unless there’s a comparison to something else, which is where brand monitoring tools come in to help track the success of a product or campaign. Brand monitoring can be done in a variety of different ways and doesn’t hold restrictions regarding the kind of progress it’s covering; online and offline data can be leveraged as opposed to just one or the other.

The small boxes that grace packaging and marketing aren’t just for connecting consumers to relevant content. In fact, QR codes can be effectively used to measure who’s scanning to help pinpoint key demographics that are interacting with your brand. If a QR code leads to a site that only scanners can access, then it’s simple to quickly check traffic results to see if the campaign is indeed attracting customer or falling flat. QR codes are discussed within Trend Hunter’s PRO Trend Scan Branding that identifies the ways that brands are incorporating the digital marks into and onto everything to help connect with customers in more ways than ever.

Twitter is no longer the only place to find hashtags; in fact, Google+ and Pinterest are heavily focused on the short, information-logging keystrokes. As such, monitoring the usage and frequency of your brands hashtag – which can include a brand or campaign specific one – to get a unique snapshot of what consumers are saying. Trend Hunter’s PRO Trend Hashtag Marketing pinpoints the distinct way that marketers and brands are using hashtags to increase connectivity across the board and encourage interaction online.

Keeping track of your brand’s progress is an integral part of business protocol and Trend Hunter’s Social Media Trend Report can help offer insight as to where a company could head next when one area isn’t providing the most optimal results.