Increasing Brand Engagement by Entertaining
Related Trend Reports
Art & Design, Business, Commercials, Fashion, Hip Fashion, Media, Photography, Pop Culture, Print
To capture this attention, brands must focus more on the entertainment value of campaigns rather than product information. Filmvertising has become a significant medium for brands to tell their story and appeal to the media-savvy audiences that are rarely entertained enough to care about a product. From full-length fashion films to stop-motion videos, successful campaigns draw from the likes of Spielberg and Godard to tell a story and captivate consumers. Brand engagement must now rely more on an emotional connection rather than a factual one more than ever.
References: trendhunter, theshiznit