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Develop a Blogging Content Strategy to Connect with Niche Communities

Michael Hemsworth
July 27th, 2013

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Business, Humor, Internet, Social Media, Tech, Viral
Incorporating a blogging content strategy might not be at the top of your brand’s to-do list, but the power it can hold for expanding into uncharted business territory could be powerful. Many brands have community managers or someone to this effect that curates the content on social media networks, so expanding these horizons beyond the traditional protocol to include a blogging content strategy could be the boost your brand is looking for with respect to online expansion.

The notions regarding blogging might bring to mind images of endless text posted to a personal online space, but the reality is that blogs have expanded into several areas of culture to become something of a multiuse action. While it can be used for individuals, brands are utilizing this niche form of communication to connect with consumers in a more personal realm where ideas are expressed rather than simply stated. What can be gained in the long run is a stronger, more committed following and a better understanding of how to approach certain cultures whether they’re online or offline.

Explore the possibilities of what blogging can offer your brand by relating it to the everyday process in-house; are there constant updates that could offer consumers insight behind your craft? Starting a conversation that consumers can either take or leave is a non-confrontational approach to expanding business dealings. What’s more, comments and shares can give your brand an idea of how to continue as well as preliminary market research that’s priceless in the long run.

There are a variety of ways to approach a blogging content strategy, but the first step is to find market areas that your brand can excel in. Trend Hunter’s Pop Culture Trend Report can help identify cultural areas for growth that a brand can utilize to make informed decisions.