New Age Billboards: The Value of Blog Marketing

Accessible content curated by consumers has lead to a new era of advertising creating the competitive field of blog marketing.

The rise of personal blogs and viral content has created a platform for optimal exposure. With prominent Internet personas, it has become more common for brands to tap into the exposure potential of this new age celebrity. The phenomenon of endorsement has invaded the blogosphere, and has become ever-successful as niche markets aspire to relate to their virtual heroes.

The most apparent capitalization of this phenomenon is seen in the ultra popular market of the fashion blog. The New York Times gives more insight: "These girls are definitely billboards for the brands," said Tom Julian, a fashion branding specialist in New York City. Potential lies not only in high-profile companies that can afford celebrity endorsements, but also with mid-rage startup companies that are willing to donate product for mutual gain.

Essentially, the blog marketing ideal does the work of a billboard with a more specific directional approach. Trend Hunter's Marketing Trend Report provides more insight into capitalizing on these online business opportunities.