Creative Ways Brands Are Using Augmented Reality in Advertising
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What are some creative ways brands are using augmented reality in advertising? Some are engaging customers through location-based AR campaigns, such as the campaign launched by the shoe brand Airwalk. The company released an app that allowed consumers to see a "floating" Airwalk shoe at specific sites and receive special discounts if they snapped a photo and shared it with their friends. In contrast, Domino's used augmented reality on its billboards and posters, encouraging passersby to use their mobiles to scan the posters for a special deal.
Another engaging campaign was the one launched by Starbucks for Valentine's day. The coffee brand launched an app that enabled users to see a cute image when they scanned their special Valentine's Day cups, as well as create romantic messages to send to their loved ones. Volkswagen also launched an interactive and informational AR campaign in Singapore. It created an ad that users could "launch" via their phones to explore the features of Volkswagen's newest car models, as well as virtually "test drive" the cars. The outdoor apparel brand Moosejaw also got crafty -- and a bit risque -- with its augmented reality catalog. In an attempt to make outerwear a bit more exciting, the applet users "strip" the models in the catalog down to their undies by scanning the images on their iPad or iPhone.
The above examples only skim the surface -- there are innumerable ways brands and marketers are using augmented reality in advertising. To get even more examples, make sure to download Trend Hunter's Interactive Trend Report and Phones Trend Report, both of which uncover creative augmented reality ideas and tactics used by brands today to capture consumer attention.
References: psfk, trendreports
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