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Corporate Forecasting: Anticipate Market Changes to Stay Ahead of the Game

Michael Hemsworth
January 24th, 2013
It is imperative in the modern economy to be able to effectively anticipate market changes, so as to recognize the ways in which a company should evolve. The growth of niche initiatives such as cause marketing has given way to specifically tailoring products and campaigns to consumers so that they feel better about their purchases. Charity-endorsed products brought on an onslaught of items that not only helped some companies stay afloat, but thrive.

The recession in recent years brought with it detrimental effects for many businesses that, as a consequence, resulted in leading industry professionals being laid off. Advertisements including the Jobsintown campaign and Creative School highlighted the large percentage of misplaced talent. The campaigns helped shine light on the ineffective corporate forecasting that so many businesses practiced before laying off prime talent.

What’s to be learned isn’t the business world’s ability to thrive off of failure, but to rather understand the crucial mistakes made through faulty investments and poor management. Identifying weak decisions and promoting an open-minded workplace will help for not only upper management to keep the best talent, but also encourage opinions company-wide for a more crowd sourced level of accountability.

Seeing into the future might be impossible, but recognizing changes in the economic tide will help to push for a more comprehensive plan to be put into place. Trend Hunter’s Business Trend Report helps CEOs, senior marketers and business owners sort through the noise and decipher the real industry trends emerging throughout the world.