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About the Television Advertising Report

From traditional media marketing and advertising campaigns to product placement and branding within television shows, the Television Advertising Trend Report explores the expansive world of commercials, viral videos and shockvertising. With the rise of social networking sites like Facebook and YouTube, it is now possible to reach a wider audience via the Internet. An example of this would be the viral success of Super Bowl advertisements, as they are predominantly broadcasted on American networks but reach millions more on the World Wide Web. This also opens the door for low-budget video production ventures, like the Old Milwaukee spots starring Will Ferrell. Finally, we examine how brands are looking to advertise on smartphones, tablets and other mobile devices as technology changes consumer viewing habits.

Who It's For

Independent advertisers, broadcasters, television networks, marketers, film production companies and global advertising agencies will benefit from our research.

Discover the key trends driving consumer interest with Trend Hunter’s Television Advertising Trend Report.

The Television Advertising Trend Report, last published on Oct 24, 2014, includes 221 PRO Trends and 1,105 examples of television advertising market research and television advertising consumer trends related to: commercials, viral marketing, advertising campaigns, shockvertising, video production and television advertising trends.

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Methodology

Our television advertising research is based on Trend Hunter's crowdsourced television advertising articles and 2,161,000,000 total views of data. [Learn More]

Report Contents

• 221 Television Advertising PRO Trends = 221 Powerpoint Pages Television Advertising PPT Report
• 1,105 Television Advertising Examples

Online Extras With Full Subscription

• 155 Television Advertising Videos (Online) Television Advertising Videos
• 6,630 Television Advertising Images (Online) Television Advertising Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Television Advertising Pro Trends

Each Television Advertising PRO Trend is on its own slide with implications, a quantified score, and examples linked to online television advertising articles, videos and images. Examples:

Tech-Enabled Customization Consumers turn to tech in retail to obtain the exact product they want Implications - With food allergies and dietary restrictions being a paramount concern for many consumers, brands are upgrading retail and restaurant locations for patrons to order or modify as necessary. As consumers become more accustomed to tech in all aspects of daily life, this shift provides enhanced accommodation.
Tech-Enabled Customization
Consumers turn to tech in retail to obtain the exact product they want
4 Examples + Score + Implications


Simplified Takeout Food retailers heighten takeout packaging with greater on-the-go portability Implications - Focusing more on function than aesthetic appeal, fast food retailers are enhancing their packaging with features to make on-the-go consumption easier. Customizing takeout containers with drink holders and easy-to-hold frames, brands are seeking to make takeout not only mobile but conducive to individual use. This suggests a turn toward more convenient methods of consumption.
Simplified Takeout
Food retailers heighten takeout packaging with greater on-the-go portability
4 Examples + Score + Implications


Modernized Tradition Rituals associated with holidays are blended with pop culture and beyond Implications - The rigid formalities of holidays like Christmas are becoming less applicable to young generations who are more involved in pop culture than ever. As brands and consumers perceive rituals to be more reflective of the times, the market for seasonal goods is expanded to be informal and approachable.
Modernized Tradition
Rituals associated with holidays are blended with pop culture and beyond
6 Examples + Score + Implications


Location-Prompted Promotion Campaigns turn to beacon technology for targeted reach-out tactics Implications - Tailoring marketing approaches to be more responsive to consumer needs, brands are turning to technology like iBeacon for customized appeal. Offering apps and online platforms that help locate services or connect with others, retailers are combining the efficiency of location-based technology with a desire to create bonds with buyers, narrowing the technological gap between brand and consumer.
Location-Prompted Promotion
Campaigns turn to beacon technology for targeted reach-out tactics
4 Examples + Score + Implications


Participatory Discount Retailers exchange discounts for action-oriented involvement Implications - Seeking to get consumers more actively involved, brands are offering discounts and rewards based on participatory involvement. Requiring individuals to fulfill tasks, these action-based loyalty techniques help prevent complacency, using activities and interactive experiences to incite a greater connection with consumers.
Participatory Discount
Retailers exchange discounts for action-oriented involvement
4 Examples + Score + Implications


Refurbished Accommodation Hotels add a contemporary spin to vintage aesthetics to stand apart Implications - Adding a sense of nostalgia, hotels are reviving retro aesthetics to maintain an element of familiarity. Breathing new life into vintage goods and outdated decor through contemporary touches, these hotels are allowing travelers to reminisce about styles of the past without having to sacrifice the ease of modern amenities.
Refurbished Accommodation
Hotels add a contemporary spin to vintage aesthetics to stand apart
4 Examples + Score + Implications


Editorial Fandom Famed franchises and fashion collide to the delight of fans Implications - Fashion editorials that mimic Hollywood franchises reflect a shift toward the hyper-acceleration of fandom and fan culture. The integration of franchises into new media speaks to a consumer desire to engage with entertainment and media beyond the screen.
Editorial Fandom
Famed franchises and fashion collide to the delight of fans
6 Examples + Score + Implications


Cross-Media Promotions TV shows turn to unexpected marketing tactics to encourage fandom Implications - Taking exposure beyond simple TV and print ads, franchises are using multiple media platforms to increase hype and fan engagement. Reaching out to consumers through publicity stunts, pop-up shops and even branded products, shows like the Walking Dead are showcasing a move toward more expansive promotional tactics.
Cross-Media Promotions
TV shows turn to unexpected marketing tactics to encourage fandom
6 Examples + Score + Implications


PLUS 215 more Television Advertising PRO Trends and 1,105 examples!



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