ALL > Marketing > Television Advertising Trend Report


About the Television Advertising Report

From traditional media marketing and advertising campaigns to product placement and branding within television shows, the Television Advertising Trend Report explores the expansive world of commercials, viral videos and shockvertising. With the rise of social networking sites like Facebook and YouTube, it is now possible to reach a wider audience via the Internet. An example of this would be the viral success of Super Bowl advertisements, as they are predominantly broadcasted on American networks but reach millions more on the World Wide Web. This also opens the door for low-budget video production ventures, like the Old Milwaukee spots starring Will Ferrell. Finally, we examine how brands are looking to advertise on smartphones, tablets and other mobile devices as technology changes consumer viewing habits.

Who It's For

Independent advertisers, broadcasters, television networks, marketers, film production companies and global advertising agencies will benefit from our research.

Discover the key trends driving consumer interest with Trend Hunter’s Television Advertising Trend Report.

The Television Advertising Trend Report, last published on May 08, 2015, includes 234 PRO Trends and 1,170 examples of television advertising market research and television advertising consumer trends related to: commercials, viral marketing, advertising campaigns, shockvertising, video production and television advertising trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our television advertising research is based on Trend Hunter's crowdsourced television advertising articles and 2,370,000,000 total views of data. [Learn More]

Report Contents

• 234 Television Advertising PRO Trends = 234 Powerpoint Pages Television Advertising PPT Report
• 1,170 Television Advertising Examples

Online Extras With Full Subscription

• 164 Television Advertising Videos (Online) Television Advertising Videos
• 7,020 Television Advertising Images (Online) Television Advertising Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Television Advertising Pro Trends

Each Television Advertising PRO Trend is on its own slide with implications, a quantified score, and examples linked to online television advertising articles, videos and images. Examples:

Self-Created Subscription Consumer-made content is treated as regular paid programming Implications - The revolution of television has seen a few changes, including a shift toward cord-cutting in the form of paid subscriptions; the consumer-created content world is following suit. This shows the prevalence of independent online content. Additionally, self-created subscriptions show that the appeal of for-the-people-by-the-people content is no longer limited to just Millennials.
Self-Created Subscription
Consumer-made content is treated as regular paid programming
5 Examples + Score + Implications


Taste Education The alcohol industry strives to become more accessible for novice drinkers Implications - In an effort to initiate inexperienced drinkers, the alcohol industry is introducing methods of streamlining the drink selection process. Whether it's implementing tasting profiles or opting for flavor-focused branding, the industry is committed to not only ensuring consumer satisfaction, but also encouraging easier experimentation along the way.
Taste Education
The alcohol industry strives to become more accessible for novice drinkers
4 Examples + Score + Implications


Self-Serve Display Offering customers a sense of autonomy, kiosks integrate self-serve tactics Implications - Recognizing the individual needs of each consumer, brands and retailers are turning to high-tech kiosk displays to offer customers a more personalized experience. Allowing those passing by to engage with products and services through touchscreen displays and automated technology, brands are allowing customers to test and engage with products without the need for inconvenient face-to-face interaction.
Self-Serve Display
Offering customers a sense of autonomy, kiosks integrate self-serve tactics
4 Examples + Score + Implications


Brainstorm Design Office settings use design as a way to foster creativity Implications - Fostering creativity in the workplace can be difficult as consumers tend to fall into work patterns that have them focusing on tasks, as opposed to innovation. Battling this -- especially in the age of shorter attention spans -- requires more than brainstorm meetings. As a response, workplace designs are integrating creativity-encouraging furniture.
Brainstorm Design
Office settings use design as a way to foster creativity
4 Examples + Score + Implications


Comical Culturalism Brands use humor to connect with diverse ethnic groups and establish trust Implications - As the purchasing power of ethnic groups like Hispanics rises, brands are responding in kind with targeted marketing that takes a more lighthearted, humorous approach to establish trust. This tone of humor and authenticity is used as a means to communicate a sense of kinship and friendly interaction.
Comical Culturalism
Brands use humor to connect with diverse ethnic groups and establish trust
5 Examples + Score + Implications


Diversified Flavor Targeting Hispanics, brands market ingredients that speak to cultural heritage Implications - Brands are getting far more explicit regarding who a product is intended for, which is prevalent in the food market with goods created with Hispanic population in mind. Placing spice and traditional dishes at the forefront, this shift towards cultured flavor branding appeals to both the Latin consumer as well as others craving a divergence from blander offerings.
Diversified Flavor
Targeting Hispanics, brands market ingredients that speak to cultural heritage
6 Examples + Score + Implications


Responsive Radio Keeping the old medium alive means making something more custom for consumers Implications - Today's consumer needs multi-sensory entertainment that is shareable and custom, rendering traditional radio a thing of the past. The medium has taken the first step to remedying this with online radio and personally curated content. Taking it a step further, however, means integrating responsive technology to take the guesswork out of entertaining.
Responsive Radio
Keeping the old medium alive means making something more custom for consumers
4 Examples + Score + Implications


Hyper-Niche Broadcast Radio shows move beyond mainstream content to satiate individual interests Implications - Seeking to enhance viewer loyalty, radio stations are moving away from mainstream content and tailoring programming toward more niche, individual interests. Providing on-air material related to environmental causes and pet care, radio shows are seeking to create a personal connection with consumers, using unexpected content to foster a more engaging consumer experience.
Hyper-Niche Broadcast
Radio shows move beyond mainstream content to satiate individual interests
4 Examples + Score + Implications


PLUS 228 more Television Advertising PRO Trends and 1,170 examples!



Boost your television advertising consumer insight!
Three options to kick-start your innovation...


1. Television Advertising Trend Report

234 Television Advertising PRO Trends
Television Advertising Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

Television Advertising & 100+ Reports
2013 Trend Report
$1,250

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,210 $1,250
Most Popular - Save 43%