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About the Television Advertising Report - From traditional media marketing and advertising campaigns to product placement and branding within television shows, the Television Advertising Trend Report explores the expansive world of commercials, viral videos and shockvertising. With the rise of social networking sites like Facebook and YouTube, it is now possible to reach a wider audience via the Internet. An example of this would be the viral success of Super Bowl advertisements, as they are predominantly broadcasted on American networks but reach millions more on the World Wide Web. This also opens the door for low-budget video production ventures, like the Old Milwaukee spots starring Will Ferrell. Finally, we examine how brands are looking to advertise on smartphones, tablets and other mobile devices as technology changes consumer viewing habits.

Who It's For - Independent advertisers, broadcasters, television networks, marketers, film production companies and global advertising agencies will benefit from our research.

Discover the key trends driving consumer interest with Trend Hunter’s Television Advertising Trend Report.

The Television Advertising Trend Report, last published on Apr 07, 2014, includes 203 PRO Trends and 2,347 examples of television advertising market research and television advertising consumer trends related to: commercials, viral marketing, advertising campaigns, shockvertising, video production and television advertising trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our television advertising research is based on Trend Hunter's 2,347 crowdsourced television advertising trends and 1,919,000,000 total views of data. [Learn More]

What You'll Get:
• 203 Page / Slide Presentation Television Advertising PDF Report Television Advertising PPT Report
• 203 Page In-Depth Reading Report Television Advertising PDF Report

Contents:
• 203 Television Advertising PRO Trends
• 2,347 Television Advertising Examples
• 329 Television Advertising Videos (Online) Television Advertising Videos
• 14,082 Television Advertising Images (Online) Television Advertising Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Television Advertising Pro Trends - Each Television Advertising PRO Trend is on its own slide with implications, a quantified score, and examples linked to online television advertising articles, videos and images. Examples:

Infant Auto The child desire to grow up faster is fueled by autos for infants Implications - Reflecting a desire to grow up faster and enjoy adult life, kids are becoming increasingly attracted to toys, like autos, that mimic adult belongings. Often resembling real-life automobiles or referencing existing lifestyle choices, these infant autos show a more broad pattern of calculated playtime meant to train children for adult life.
Infant Auto
The child desire to grow up faster is fueled by autos for infants
5 Examples + Score + Implications


Self-Conscious Selling Products with cliched marketing histories use satire to earn consumer trust Implications - Addressing cliched advertising tropes, marketers are using tongue-in-cheek satire to appeal to savvy consumers. This is particularly popular with products that have a specific go-to formula, communicating to the viewer that they are seen as critical, aware consumers. This establishes an appealing sense of connection and trust between the seller and viewer, all while providing an entertaining form of marketing.
Self-Conscious Selling
Products with cliched marketing histories use satire to earn consumer trust
5 Examples + Score + Implications


Fried Indulgence Deep-fried foods reflect a growing consumer demand for enhanced consumption Implications - As consumers mature, exposure to more diverse, cultural settings prompts a growing need for enhanced everyday goods. Seeking to revamp traditional snack foods with more indulgent and enticing qualities, brands are turning to excessive deep-fried techniques to add extravagant allure to the product. A turn towards over-the-top eats reflects a backlash to the more prudent health-focused lifestyle.
Fried Indulgence
Deep-fried foods reflect a growing consumer demand for enhanced consumption
7 Examples + Score + Implications


Awkward Expression Purposely uncomfortable ads offer consumers humorously relatable situations Implications - With brands often marketing products through aesthetic appeal, envisioning how that item will fit in real life can be challenging for the average consumer. Commercials that feature awkward encounters provide humorous situational experiences that people can easily identify with, appealing to the desire to connect through shared experiences.
Awkward Expression
Purposely uncomfortable ads offer consumers humorously relatable situations
7 Examples + Score + Implications


Marketing Morality Family-centric ads cater to consumers looking for sincere forms of expression Implications - With big name brands often going to extreme lengths to create outrageously outside-the-box concepts, viewers are often left feeling detached and emotionally disconnected from the product. Ads that feature family values and sibling references provide sentimental qualities that viewers can easily relate to, combining relatable social situations with the growing need for more genuine marketing tactics.
Marketing Morality
Family-centric ads cater to consumers looking for sincere forms of expression
7 Examples + Score + Implications


Juvenilized Travel Addressing the rise in familial travel, brands expand to be more child-friendly Implications - As the number of families flying for travel increases, brands are adapting to younger demographics with marketing and services that make the experience more applicable and fun. Looking to draw in demographics that travel in larger groups and with small children, the marketing and services instill a pleasurable experience to positively affect child travelers for continued patronage when they grow up. This youth-centric approach deviates from the norm of a market that predominantly targets adults for an increase in demographic reach.
Juvenilized Travel
Addressing the rise in familial travel, brands expand to be more child-friendly
6 Examples + Score + Implications


PLUS 197 more Television Advertising PRO Trends and 2,347 examples!


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