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About the Television Advertising Report - From traditional media marketing and advertising campaigns to product placement and branding within television shows, the Television Advertising Trend Report explores the expansive world of commercials, viral videos and shockvertising. With the rise of social networking sites like Facebook and YouTube, it is now possible to reach a wider audience via the Internet. An example of this would be the viral success of Super Bowl advertisements, as they are predominantly broadcasted on American networks but reach millions more on the World Wide Web. This also opens the door for low-budget video production ventures, like the Old Milwaukee spots starring Will Ferrell. Finally, we examine how brands are looking to advertise on smartphones, tablets and other mobile devices as technology changes consumer viewing habits.

Who It's For - Independent advertisers, broadcasters, television networks, marketers, film production companies and global advertising agencies will benefit from our research.

Discover the key trends driving consumer interest with Trend Hunter’s Television Advertising Trend Report.

The Television Advertising Trend Report, last published on Aug 06, 2014, includes 210 PRO Trends and 2,392 examples of television advertising market research and television advertising consumer trends related to: commercials, viral marketing, advertising campaigns, shockvertising, video production and television advertising trends.

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trend research methodology Methodology - Our television advertising research is based on Trend Hunter's 2,392 crowdsourced television advertising trends and 2,029,000,000 total views of data. [Learn More]

What You'll Get:
• 210 Page / Slide Presentation Television Advertising PDF Report Television Advertising PPT Report
• 210 Page In-Depth Reading Report Television Advertising PDF Report

Contents:
• 210 Television Advertising PRO Trends
• 2,392 Television Advertising Examples
• 335 Television Advertising Videos (Online) Television Advertising Videos
• 14,352 Television Advertising Images (Online) Television Advertising Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Television Advertising Pro Trends - Each Television Advertising PRO Trend is on its own slide with implications, a quantified score, and examples linked to online television advertising articles, videos and images. Examples:

Meta-Marketing Brands thrive for authenticity, making use of self-aware marketing tactics Implications - The shift from over-the-top marketing campaigns to more subtle forms of print and television ads has become apparent. Particularly with the rise of millennial purchasing power, brands are looking for ways to appeal "real" to this consumer segment and self-mockery is becoming a fast track to become relatable to Gen Y. This form of advertising is now moving beyond marketing and beginning to bleed into other areas such as packaging and retail spaces.
Meta-Marketing
Brands thrive for authenticity, making use of self-aware marketing tactics
9 Examples + Score + Implications


Awkward Marketing Taking a realistic approach, ads reference awkward family situations Implications - Moving beyond picture perfect ideals, marketers are showcasing a more realistic side to family interaction. Referencing awkward situations, these ads shine a spotlight on the less glamorous aspects of family, using humorous circumstances to create a personal connection.
Awkward Marketing
Taking a realistic approach, ads reference awkward family situations
4 Examples + Score + Implications


Cultured Condiments Seasoning receives a pop culture overhaul to reinvent flavor in a modern light Implications - Bringing traditional condiments into the 21st century, brands are incorporating pop culture references into the packaging designs to provide aesthetics that consumers, particularly youths, can relate to. Going beyond the mere allure of flavor, these condiments reference literary classics and cult TV shows to broaden consumer appeal, transforming traditionally secondary cuisine products into more mainstream, consumer-influenced goods.
Cultured Condiments
Seasoning receives a pop culture overhaul to reinvent flavor in a modern light
4 Examples + Score + Implications


Branded Playlist Curated music takes all effort out of the music experience Implications - Though value is placed on the consumer's ability to customize products, in this convenience-based age, many would prefer to simply be told what to do or buy. Thus, an onslaught of music apps eliminating the need to choose what to listen to can be observed. Whether pre-curated by a brand, or based on a consumer's heartbeat, predetermined lists allow consumers to truly enjoy the audio experience with no pressure of choice.
Branded Playlist
Curated music takes all effort out of the music experience
6 Examples + Score + Implications


Unmasked Marketing A desire for sincerity prompts the integration of raw and revealing insights Implications - As brands grow, so too do their marketing endeavors, often resulting in commercialized campaigns that lack a genuine sincerity. Seeking to create a more authentic appeal, brands are turning to first-person viewpoints, personal stories and real-world engagements to give attention to interactions that happen outside of the media limelight.
Unmasked Marketing
A desire for sincerity prompts the integration of raw and revealing insights
5 Examples + Score + Implications


Elemental Branding A visual emphasis is placed on ingredients to reflect product composition Implications - While counting calories and dietary restrictions help encourage health-conscious living, condensed product labeling can make deciphering ingredients quite a challenge. Seeking to offer greater accountability, brands are turning to aesthetics to boldly emphasize the flavor and fundamental makeup. This reflects a shift from traditional typographic assurance towards more blatant, and easily distinguishable forms of product sincerity.
Elemental Branding
A visual emphasis is placed on ingredients to reflect product composition
5 Examples + Score + Implications


PLUS 204 more Television Advertising PRO Trends and 2,392 examples!



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