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About the Television Advertising Report

From traditional media marketing and advertising campaigns to product placement and branding within television shows, the Television Advertising Trend Report explores the expansive world of commercials, viral videos and shockvertising. With the rise of social networking sites like Facebook and YouTube, it is now possible to reach a wider audience via the Internet. An example of this would be the viral success of Super Bowl advertisements, as they are predominantly broadcasted on American networks but reach millions more on the World Wide Web. This also opens the door for low-budget video production ventures, like the Old Milwaukee spots starring Will Ferrell. Finally, we examine how brands are looking to advertise on smartphones, tablets and other mobile devices as technology changes consumer viewing habits.

Who It's For

Independent advertisers, broadcasters, television networks, marketers, film production companies and global advertising agencies will benefit from our research.

Discover the key trends driving consumer interest with Trend Hunter’s Television Advertising Trend Report.

The Television Advertising Trend Report, last published on Jul 01, 2015, includes 239 PRO Trends and 1,195 examples of television advertising market research and television advertising consumer trends related to: commercials, viral marketing, advertising campaigns, shockvertising, video production and television advertising trends.

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Methodology

Our television advertising research is based on Trend Hunter's crowdsourced television advertising articles and 2,405,000,000 total views of data. [Learn More]

Report Contents

• 239 Television Advertising PRO Trends = 239 Powerpoint Pages Television Advertising PPT Report
• 1,195 Television Advertising Examples

Online Extras With Full Subscription

• 167 Television Advertising Videos (Online) Television Advertising Videos
• 7,170 Television Advertising Images (Online) Television Advertising Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Television Advertising Pro Trends

Each Television Advertising PRO Trend is on its own slide with implications, a quantified score, and examples linked to online television advertising articles, videos and images. Examples:

Experiential Engagement Brands appease activity oriented Millennials with interactive innovations Implications - Brands are tuning into the active, engaged lifestyles of Millennials through innovations with experiential elements. In addition to delivering on a desire for memorable moments, companies are also using this route to develop lasting relationships that extend beyond transactions.
Experiential Engagement
Brands appease activity oriented Millennials with interactive innovations
4 Examples + Score + Implications


Cognitive Marketing Brands take a psychological approach to marketing Implications - In addition to behavioral marketing, which uses consumers' online preferences to curate advertising content, brands are also adopting psychological tactics as a means of emotionally connecting. Whether it's taking advantage of facial recognition technology or harnessing the emotional effects of music, these marketing efforts showcase the benefits of hyper-targeted marketing, as well as establishing a cognitive connection with consumers.
Cognitive Marketing
Brands take a psychological approach to marketing
4 Examples + Score + Implications


Targeted Youth Kids clothing gets the customized treatment with specifically targeted labels Implications - No longer a sub category of mainstream labels, children's fashion is growing in momentum with brands solely targeting that demographic. Highlighting youth culture and a more mature style preference, these brands are recognizing the desire, particularly among parents, to cater youths with more sophisticated and tailored products. The shift toward more customized children's products reflects a desire to provide kids with not just basic necessities, but goods that promote a more cultured lifestyle.
Targeted Youth
Kids clothing gets the customized treatment with specifically targeted labels
4 Examples + Score + Implications


Momentary Marketing Brands capitalize on the ephemeral nature of emerging social media Implications - Brands aware of the ephemeral direction that social media is moving towards have redirected marketing efforts to follow suit. By using transient social platforms like Snapchat, or devising temporary marketing schemes, brands are appealing to a desire amongst people to consume smaller forms of content in a way that is both easy and efficient.
Momentary Marketing
Brands capitalize on the ephemeral nature of emerging social media
5 Examples + Score + Implications


Beacon Branding Consumers respond to Beacon-optimized advertising Implications - Since its inception, brands have been using Beacon technology to implement targeted reach-outs and location-prompted promotions. Now, brands are employing the location-based technology as a marketing tool to heighten consumer engagement. By using Beacon to increase interactivity in marketing efforts, brands ensure that ads seem less like an opportunity to sell, and more like experiences.
Beacon Branding
Consumers respond to Beacon-optimized advertising
4 Examples + Score + Implications


Self-Created Subscription Consumer-made content is treated as regular paid programming Implications - The revolution of television has seen a few changes, including a shift toward cord-cutting in the form of paid subscriptions; the consumer-created content world is following suit. This shows the prevalence of independent online content. Additionally, self-created subscriptions show that the appeal of for-the-people-by-the-people content is no longer limited to just Millennials.
Self-Created Subscription
Consumer-made content is treated as regular paid programming
5 Examples + Score + Implications


Taste Education The alcohol industry strives to become more accessible for novice drinkers Implications - In an effort to initiate inexperienced drinkers, the alcohol industry is introducing methods of streamlining the drink selection process. Whether it's implementing tasting profiles or opting for flavor-focused branding, the industry is committed to not only ensuring consumer satisfaction, but also encouraging easier experimentation along the way.
Taste Education
The alcohol industry strives to become more accessible for novice drinkers
4 Examples + Score + Implications


Self-Serve Display Offering customers a sense of autonomy, kiosks integrate self-serve tactics Implications - Recognizing the individual needs of each consumer, brands and retailers are turning to high-tech kiosk displays to offer customers a more personalized experience. Allowing those passing by to engage with products and services through touchscreen displays and automated technology, brands are allowing customers to test and engage with products without the need for inconvenient face-to-face interaction.
Self-Serve Display
Offering customers a sense of autonomy, kiosks integrate self-serve tactics
4 Examples + Score + Implications


PLUS 233 more Television Advertising PRO Trends and 1,195 examples!



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