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About the Television Advertising Report

From traditional media marketing and advertising campaigns to product placement and branding within television shows, the Television Advertising Trend Report explores the expansive world of commercials, viral videos and shockvertising. With the rise of social networking sites like Facebook and YouTube, it is now possible to reach a wider audience via the Internet. An example of this would be the viral success of Super Bowl advertisements, as they are predominantly broadcasted on American networks but reach millions more on the World Wide Web. This also opens the door for low-budget video production ventures, like the Old Milwaukee spots starring Will Ferrell. Finally, we examine how brands are looking to advertise on smartphones, tablets and other mobile devices as technology changes consumer viewing habits.

Who It's For

Independent advertisers, broadcasters, television networks, marketers, film production companies and global advertising agencies will benefit from our research.

Discover the key trends driving consumer interest with Trend Hunter’s Television Advertising Trend Report.

The Television Advertising Trend Report, last published on Feb 19, 2015, includes 231 PRO Trends and 1,155 examples of television advertising market research and television advertising consumer trends related to: commercials, viral marketing, advertising campaigns, shockvertising, video production and television advertising trends.

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Methodology

Our television advertising research is based on Trend Hunter's crowdsourced television advertising articles and 2,334,000,000 total views of data. [Learn More]

Report Contents

• 231 Television Advertising PRO Trends = 231 Powerpoint Pages Television Advertising PPT Report
• 1,155 Television Advertising Examples

Online Extras With Full Subscription

• 162 Television Advertising Videos (Online) Television Advertising Videos
• 6,930 Television Advertising Images (Online) Television Advertising Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Television Advertising Pro Trends

Each Television Advertising PRO Trend is on its own slide with implications, a quantified score, and examples linked to online television advertising articles, videos and images. Examples:

Brainstorm Design Office settings use design as a way to foster creativity Implications - Fostering creativity in the workplace can be difficult as consumers tend to fall into work patterns that have them focusing on tasks, as opposed to innovation. Battling this -- especially in the age of shorter attention spans -- requires more than brainstorm meetings. As a response, workplace designs are integrating creativity-encouraging furniture.
Brainstorm Design
Office settings use design as a way to foster creativity
4 Examples + Score + Implications


Comical Culturalism Brands use humor to connect with diverse ethnic groups and establish trust Implications - As the purchasing power of ethnic groups like Hispanics rises, brands are responding in kind with targeted marketing that takes a more lighthearted, humorous approach to establish trust. This tone of humor and authenticity is used as a means to communicate a sense of kinship and friendly interaction.
Comical Culturalism
Brands use humor to connect with diverse ethnic groups and establish trust
5 Examples + Score + Implications


Diversified Flavor Targeting Hispanics, brands market ingredients that speak to cultural heritage Implications - Brands are getting far more explicit regarding who a product is intended for, which is prevalent in the food market with goods created with Hispanic population in mind. Placing spice and traditional dishes at the forefront, this shift towards cultured flavor branding appeals to both the Latin consumer as well as others craving a divergence from blander offerings.
Diversified Flavor
Targeting Hispanics, brands market ingredients that speak to cultural heritage
6 Examples + Score + Implications


Responsive Radio Keeping the old medium alive means making something more custom for consumers Implications - Today's consumer needs multi-sensory entertainment that is shareable and custom, rendering traditional radio a thing of the past. The medium has taken the first step to remedying this with online radio and personally curated content. Taking it a step further, however, means integrating responsive technology to take the guesswork out of entertaining.
Responsive Radio
Keeping the old medium alive means making something more custom for consumers
4 Examples + Score + Implications


Hyper-Niche Broadcast Radio shows move beyond mainstream content to satiate individual interests Implications - Seeking to enhance viewer loyalty, radio stations are moving away from mainstream content and tailoring programming toward more niche, individual interests. Providing on-air material related to environmental causes and pet care, radio shows are seeking to create a personal connection with consumers, using unexpected content to foster a more engaging consumer experience.
Hyper-Niche Broadcast
Radio shows move beyond mainstream content to satiate individual interests
4 Examples + Score + Implications


Dronevertising Brands utilize the technology for enhanced interactive marketing approaches Implications - As consumers become accustomed to traditional marketing techniques, brands are beginning to incorporate drone technology for a more interactive experience. The rise of drone-based advertising appeals to consumers through interactivity, while allowing brands to expand boundaries with respect to where marketing can take place.
Dronevertising
Brands utilize the technology for enhanced interactive marketing approaches
5 Examples + Score + Implications


Satirical Dad Fathers are humorously represented in ads to showcase modern paternal figures Implications - No longer considered an out-of-date parental figure, dads are taking the limelight in campaigns to showcase how paternal perceptions have changed. Featured in ads and commercials rapping and making witty pop culture comments, dads are being portrayed in a more youthful, involved manner. This reflects a shift toward more relaxed and easy-going attitudes toward parenthood.
Satirical Dad
Fathers are humorously represented in ads to showcase modern paternal figures
5 Examples + Score + Implications


Commonplace Connectivity The Internet of Things marks a shift towards a necessity for connectivity Implications - Consumers prioritize convenience and automation in modern product design, which has accelerated the Internet of Things to new, unexpected levels. As connectivity transitions from ubiquitous to necessary for users, brands are integrating sensors and smart features to aid the shift towards completely connected lifestyles.
Commonplace Connectivity
The Internet of Things marks a shift towards a necessity for connectivity
10 Examples + Score + Implications


PLUS 225 more Television Advertising PRO Trends and 1,155 examples!



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