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About the Television Advertising Report

From traditional media marketing and advertising campaigns to product placement and branding within television shows, the Television Advertising Trend Report explores the expansive world of commercials, viral videos and shockvertising. With the rise of social networking sites like Facebook and YouTube, it is now possible to reach a wider audience via the Internet. An example of this would be the viral success of Super Bowl advertisements, as they are predominantly broadcasted on American networks but reach millions more on the World Wide Web. This also opens the door for low-budget video production ventures, like the Old Milwaukee spots starring Will Ferrell. Finally, we examine how brands are looking to advertise on smartphones, tablets and other mobile devices as technology changes consumer viewing habits.

Who It's For

Independent advertisers, broadcasters, television networks, marketers, film production companies and global advertising agencies will benefit from our research.

Discover the key trends driving consumer interest with Trend Hunter’s Television Advertising Trend Report.

The Television Advertising Trend Report, last published on Jul 28, 2015, includes 247 PRO Trends and 1,235 examples of television advertising market research and television advertising consumer trends related to: commercials, viral marketing, advertising campaigns, shockvertising, video production and television advertising trends.

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Methodology

Our television advertising research is based on Trend Hunter's crowdsourced television advertising articles and 2,424,000,000 total views of data. [Learn More]

Report Contents

• 247 Television Advertising PRO Trends = 247 Powerpoint Pages Television Advertising PPT Report
• 1,235 Television Advertising Examples

Online Extras With Full Subscription

• 173 Television Advertising Videos (Online) Television Advertising Videos
• 7,410 Television Advertising Images (Online) Television Advertising Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Television Advertising Pro Trends

Each Television Advertising PRO Trend is on its own slide with implications, a quantified score, and examples linked to online television advertising articles, videos and images. Examples:

Marketing Whimsicality Consumers respond to brands that bring fantasy to life Implications - Today's hyper-digital world has made advertising feel like a constant bombardment; as a result, many brands have adopted a humorous, self-aware approach to marketing. However, consumers still want to be surprised and delighted. Brands that use their influence to enchant audiences by turning fantasy into reality are able to engage consumers with collective feelings of wonderment. This approach disassociates advertising from the act of "selling," and instead positions brands as benevolent superpowers.
Marketing Whimsicality
Consumers respond to brands that bring fantasy to life
4 Examples + Score + Implications


Infant Advertising 2.0 Babies star in narrative TV ads that emotionally connect brand and consumer Implications - Emotionally engaging television commercials starring newborn babies are an efficient way for brands to market themselves as essential catalysts in the important moments of an individual consumer's life. Targeted at parents and grandparents, this strategy seeks to align the use of a particular product or service with the crucial early stages of development. Given the eagerness of the modern parent to provide the best care, brands are able to position themselves alongside a young parent's new set of priorities.
Infant Advertising 2.0
Babies star in narrative TV ads that emotionally connect brand and consumer
5 Examples + Score + Implications


Analog Awareness Brands get noticed with emotive, tech-free campaigns focused on values Implications - Given the high mobile usage rates among Hispanic demographics, brands are starting to appeal to what has seemingly been left behind with emotion-driven analog campaigns in the physical world. Relying on the rule of value and scarcity, such seemingly counter-intuitive campaigns use the juxtaposition of tech-free publicity stunts in an increasingly digital era to engage consumers.
Analog Awareness
Brands get noticed with emotive, tech-free campaigns focused on values
4 Examples + Score + Implications


Socialized Casting Style-focused campaigns apply social media tools to recruiting Implications - Fashion-focused recruiting campaigns are adopting social media tools for the casting process. In addition to providing labels with the chance to attract fresh, untapped talent, this digital take on hiring is also illustrative of the times as brands seek to involve consumers in a more direct, digital way.
Socialized Casting
Style-focused campaigns apply social media tools to recruiting
4 Examples + Score + Implications


Social Stuntvertising Brands mix digital engagement with experiential forms of marketing Implications - Experiential forms of advertising featuring engaging stunts are making a splash in the social media marketing sector. The use of interactive activities in this digital sector resonates with the recent growth of sensory publicity tactics, and as a result, leaves a lasting impression on young consumers.
Social Stuntvertising
Brands mix digital engagement with experiential forms of marketing
4 Examples + Score + Implications


Influencer Entrepreneur Social influencers turn to online platforms for guidance and growth Implications - The rise of social media has resulted in the social media celebrity. Though there are now talent agencies that solely represent famous YouTubers and bloggers, there are also smaller platforms designed to help users learn how to grow and manage their influence. The realization that people have the potential to co-create, rather than simply consume media, has caused a pragmatic shift in the way they use social networks.
Influencer Entrepreneur
Social influencers turn to online platforms for guidance and growth
4 Examples + Score + Implications


Cognitive Marketing Brands take a psychological approach to marketing Implications - In addition to behavioral marketing, which uses consumers' online preferences to curate advertising content, brands are also adopting psychological tactics as a means of emotionally connecting. Whether it's taking advantage of facial recognition technology or harnessing the emotional effects of music, these marketing efforts showcase the benefits of hyper-targeted marketing, as well as establishing a cognitive connection with consumers.
Cognitive Marketing
Brands take a psychological approach to marketing
4 Examples + Score + Implications


Targeted Youth Kids clothing gets the customized treatment with specifically targeted labels Implications - No longer a sub category of mainstream labels, children's fashion is growing in momentum with brands solely targeting that demographic. Highlighting youth culture and a more mature style preference, these brands are recognizing the desire, particularly among parents, to cater youths with more sophisticated and tailored products. The shift toward more customized children's products reflects a desire to provide kids with not just basic necessities, but goods that promote a more cultured lifestyle.
Targeted Youth
Kids clothing gets the customized treatment with specifically targeted labels
4 Examples + Score + Implications


PLUS 241 more Television Advertising PRO Trends and 1,235 examples!



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