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About the Tattoos Report

The Tattoos Trend Report investigates the world of tattooing, and how it has evolved into an accepted art form like henna. Corporations are now using tattoo art in advertising and marketing campaigns, and also popularizing tattoo artists in television shows like L.A. Ink. Conversely, innovations in tattoo removal by laser and removal creams indicate a consumer need for alternatives after a procedure. By understanding this creative art form, companies can better understand the evolving interests of consumers.

Who It's For

Companies and businesses that want to connect with the younger generation by using body art, piercings and new tattoo designs in advertising and marketing campaigns will greatly benefit from our research. Regardless of the product, using branding inspired by the latest tattoo innovations will give your artifact an edge of rebellion and youth appeal.

Harness the power of youth culture, fringe designs and rebellious appeal with consumer-based research found in the Tattoos Trend Report.

The Tattoos Trend Report, last published on Apr 23, 2015, includes 96 PRO Trends and 480 examples of tattoos market research and tattoos consumer trends related to: body art, henna, grafitti, piercings, tattoo artists and tattoos trends.

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Methodology

Our tattoos research is based on Trend Hunter's crowdsourced tattoos articles and 2,368,000,000 total views of data. [Learn More]

Report Contents

• 96 Tattoos PRO Trends = 96 Powerpoint Pages Tattoos PPT Report
• 480 Tattoos Examples

Online Extras With Full Subscription

• 67 Tattoos Videos (Online) Tattoos Videos
• 2,880 Tattoos Images (Online) Tattoos Images
• Additional Niche Reports (with a full subscription): Art Deco, Art, Bed, Museum, Contemporary Art, Storage, Fantasy, Lighting, Mirror, Tattoos, Paint, Street Art, Photo Editing, Business Card, Sculpture, Sofa, Paper, Chair, Restaurant, Flowers, Bath, Dining, Digital Art, Lamp, Graffiti, Bookshelf, Lawn Furniture, Jack-O-Lantern, Candle, Sink and more!



Sample Tattoos Pro Trends

Each Tattoos PRO Trend is on its own slide with implications, a quantified score, and examples linked to online tattoos articles, videos and images. Examples:

Macabre Animalism Critters in design are taken from cutesy to dark for added sophistication Implications - The use of animals in design used to signify a cutesy, meme-friendly tone. In today's society, where consumers are more concerned with individualism than pleasantries, this has shifted toward a darker tone. The use of animalism in a more macabre context questions the concept of humanity, providing what consumers crave: more meaningful experiences.
Macabre Animalism
Critters in design are taken from cutesy to dark for added sophistication
11 Examples + Score + Implications


Hyper-Niche Club Straying away from conventional interests, clubs cater to obscure hobbies Implications - Praising the obscure and eccentric, modern clubs are tailoring to niche consumer interests for heightened appeal. Catering to online gamers and punk cartoon fanatics, these memberships are using hyper-niche interests and hobbies to provide a social platform for those who tend to stray away from the mainstream.
Hyper-Niche Club
Straying away from conventional interests, clubs cater to obscure hobbies
4 Examples + Score + Implications


Co-Branded Festival Moving beyond musical entertainment, festivals integrate pop-up stations Implications - Seeking to heighten festival engagement, brands are turning to unexpected pop-up stations for exposure. Providing beauty stations and fashion lounges, festivals are turning to unique brand collaborations to not only heighten engagement, but also to add a new dimension to concerts and outdoor events.
Co-Branded Festival
Moving beyond musical entertainment, festivals integrate pop-up stations
5 Examples + Score + Implications


Customized Communication Consumers search for ways to customize their visual online communication Implications - The world of online and text-based communication has expanded to include visual markers such as emoticons and "emojis." Thrilled with this new approach to communicating, consumers are searching for ways to extend the novelty and delight. Hyper-customized or branded emoticons reveal a consumer desire for streamlined forms of communication that are curated to individual tastes, personalities and interests.
Customized Communication
Consumers search for ways to customize their visual online communication
10 Examples + Score + Implications


Indulgent Grooming Male consumers opt for a luxurious experience when it comes to personal care Implications - Once a mark of rugged masculinity reserved for outdoorsmen, the beard has become a widespread and popular facial hairstyle. When it comes to upkeep and maintenance, male consumers are keen on luxurious, high-end tools and products that augment the experience of having a beard, as opposed to just the look. The greater emphasis on indulgent grooming rituals signifies a shift in masculinity, as men are more willing to consider aesthetics, pampering and self-care.
Indulgent Grooming
Male consumers opt for a luxurious experience when it comes to personal care
10 Examples + Score + Implications


Sentimental Fatherhood Men are taking a more active role in child-rearing Implications - As the conversation on gender equality continues, men are willingly stepping into domestic child care roles. Masculinity has come to be redefined by fatherhood, with less importance placed on providing financially, and a greater emphasis placed on providing care. This lends to a new form of masculinity -- even outside of fatherhood -- based in nurturing and expressing.
Sentimental Fatherhood
Men are taking a more active role in child-rearing
6 Examples + Score + Implications


Lumberjack Obsession The antiquated profession permeates markets as a symbol of masculinity Implications - As movements like Movember continue to accelerate the appeal of masculinity, the image of the lumberjack is re-entering popular culture. This shift towards hyper-masculinity acknowledges male consumers using nostalgic, iconic imagery, and is most effectively being adopted as a way to market typically female-targeted products to men.
Lumberjack Obsession
The antiquated profession permeates markets as a symbol of masculinity
6 Examples + Score + Implications


Upgrading Apparel Consumers use tutorials and DIYs to make accessories hyper-personalized Implications - As the number of consumers DIYing their own clothing rises, more and more people are using crafty techniques and tutorials to personalize apparel. This move towards customization on a budget signifies a preference and desire for fleeting fashion styles and affordable variety.
Upgrading Apparel
Consumers use tutorials and DIYs to make accessories hyper-personalized
9 Examples + Score + Implications


PLUS 90 more Tattoos PRO Trends and 480 examples!



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