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About the Fireplace Report

The Fireplace Trend Report examines trends in the home heating and decorating realm that involves wood stoves, electric fireplaces, gas logs and many more intriguing mantel innovations. From tinder, chimneys and outdoor fireplace options to the fireplace channel and burning wood scented candles, our research tracks how consumers are integrating this luxury into homes where there is not necessarily a need for real fire, or cost-efficiency is valued.

Who It's For

Our research will benefit home decorators, electricians, fireplace manufacturers and salesmen looking to gain valuable consumer insight.

Use Trend Hunter’s Fireplace Trend Report to better grasp the home furnishing needs of today’s consumer.

The Fireplace Trend Report, last published on May 19, 2015, includes 19 PRO Trends and 95 examples of fireplace market research and fireplace consumer trends related to: interior design, electric fireplaces, home decor, home heating, wood stoves and fireplace trends.

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trend research methodology

Methodology

Our fireplace research is based on Trend Hunter's crowdsourced fireplace articles and 2,450,000,000 total views of data. [Learn More]

Report Contents

• 19 Fireplace PRO Trends = 19 Powerpoint Pages Fireplace PPT Report
• 95 Fireplace Examples

Online Extras With Full Subscription

• 13 Fireplace Videos (Online) Fireplace Videos
• 570 Fireplace Images (Online) Fireplace Images
• Additional Niche Reports (with a full subscription): Art Deco, Art, Bed, Museum, Contemporary Art, Storage, Fantasy, Lighting, Mirror, Tattoos, Paint, Street Art, Photo Editing, Business Card, Sculpture, Sofa, Paper, Chair, Restaurant, Flowers, Bath, Dining, Digital Art, Lamp, Graffiti, Bookshelf, Lawn Furniture, Jack-O-Lantern, Candle, Sink and more!



Sample Fireplace Pro Trends

Each Fireplace PRO Trend is on its own slide with implications, a quantified score, and examples linked to online fireplace articles, videos and images. Examples:

Rustic Pop-Up Pop-up shops channel a sense of homespun charisma with rustic modern interiors Implications - When infused with earthy color schemes that highlight rustic elements such as exposed brick and beams, temporary retail spaces can succeed in creating an atmosphere of homespun charm that resonates well with consumers. In channeling a sense of connection to the past, pop-up shops can entice consumers with the accessibility of the rustic design.
Rustic Pop-Up
Pop-up shops channel a sense of homespun charisma with rustic modern interiors
6 Examples + Score + Implications


Social Stay An emphasis on social engagement has hotels turning to more communal interior designs Implications - As social interaction becomes more of a priority, particularly for young consumers, typically secluded activities are getting revamped to encourage interaction. Designing hotel spaces to be adaptable to social situations and online engagement, hospitality brands are seeking to get travelers more involved during their stay, reflecting a shift towards more participatory forms of travel.
Social Stay
An emphasis on social engagement has hotels turning to more communal interior designs
4 Examples + Score + Implications


Atypical Casing Brands turn to oddly shaped casings to cater diverse consumer interests Implications - As consumer interests become more customized and individually tailored, a need for personalization prompts buyers to look beyond aesthetics for appeal. Diverting from the traditionally functional packaging designs, brands are turning to odd and eclectic product shapes to cater the obscure interests of consumers. Nonconforming product packages speak to a desire for more personally distinguishing, yet visually enticing techniques of building consumer loyalty.
Atypical Casing
Brands turn to oddly shaped casings to cater diverse consumer interests
8 Examples + Score + Implications


Rural Revitalization A desire to maintain tradition prompts renovations on rustic structures Implications - As aspects of tradition are increasingly diminished as modern aesthetics take center stage, efforts to maintain customs and conventional practices have become a priority. Seeking to satisfy the best of both worlds, consumers are combining the rustic charm of rural living with the allure of contemporary conveniences. This reflects the growing need to maintain the familiarity of tradition among the influx of stiff and neutral contemporary aesthetics.
Rural Revitalization
A desire to maintain tradition prompts renovations on rustic structures
10 Examples + Score + Implications


Primitive Packaging Rustic wood branding caters to more rugged, outdoorsy male consumers Implications - With male consumers often relying less on emotional instincts compared to female buyers, brands are turning to more visually relatable aesthetics that allow men to easily associate the product with their persona. Rustic packaging, such as chopped log bottles, provide a sense of simplicity and ruggedness that masculine consumers can relate to, combining natural elements of the outdoors with the need to cater to a consumer's personal interests.
Primitive Packaging
Rustic wood branding caters to more rugged, outdoorsy male consumers
7 Examples + Score + Implications


Indulgent Oddity Eccentric alcohol labels cater to consumers looking for more compelling products Implications - As a method to add more artistic individuality to their designs, brands are opting for eccentric labeling options to create more of a lasting visual impression. Oddball liquor branding adds unconventional touches to otherwise simplistic products, combining imaginative patterns with the consumer need for more compelling marketing techniques.
Indulgent Oddity
Eccentric alcohol labels cater to consumers looking for more compelling products
7 Examples + Score + Implications


Indulgent Accommodation Boutique hotels offer travelers more of an intimate overnight experience Implications - With big name hotels often catering to hundreds of guests at a time, travelers are seeking out more intimate settings to make trips more memorable. While boutique hotels may be smaller in size, their emphasis on providing luxuriously customized settings help make consumers feel more appreciated, offering more of a quality-driven experience. This demonstrates a shift in consumer behavior toward features that cater individual needs.
Indulgent Accommodation
Boutique hotels offer travelers more of an intimate overnight experience
5 Examples + Score + Implications


Antiquated Alcohol A vintage aesthetic rebrands liquor as a sophisticated companion to luxury Implications - Appealing to generations old and young, alcohol brands are adopting a vintage aesthetic that draws correlations between history and luxury culture. Playing with nostalgia, the branding technique offers consumers a novel touch of history to enhance the perception of drinking culture and the notion of tradition.
Antiquated Alcohol
A vintage aesthetic rebrands liquor as a sophisticated companion to luxury
11 Examples + Score + Implications


PLUS 13 more Fireplace PRO Trends and 95 examples!



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