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About the Smartphone Report

The Smartphone Trend Report examines the latest technological innovations and breakthroughs penetrating the vast Smartphone industry. In our report, you will find innovative consumer electronics from top Smartphone manufacturers like HTC, Samsung and LG. We also feature niche accessories like customized phone cases and practical docking instruments. With the rising popularity of devices like the iPhone and Android phone, combined with the expansion of wireless and Wi-Fi networks, our research indicates that Smartphone technology is the way of the future and in high demand with consumers.

Who It's For

With so many new phones hitting the market, the technology landscape is more competitive than ever, as companies are vying for a larger market share. Therefore, our report is beneficial to a wide range of companies, from consumer electronic manufacturers to wireless service providers looking for an advantage in the marketplace.

By understanding what Smartphone trends appeal to consumers, companies from advertising firms to marketing managers can better position their brand and leverage emerging patterns in the industry.

The Smartphone Trend Report, last published on Oct 23, 2014, includes 434 PRO Trends and 2,170 examples of smartphone market research and smartphone consumer trends related to: touchscreens, phones, technology, apps, networks and smartphone trends.

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Methodology

Our smartphone research is based on Trend Hunter's crowdsourced smartphone articles and 2,113,000,000 total views of data. [Learn More]

Report Contents

• 434 Smartphone PRO Trends = 434 Powerpoint Pages Smartphone PPT Report
• 2,170 Smartphone Examples

Online Extras With Full Subscription

• 304 Smartphone Videos (Online) Smartphone Videos
• 13,020 Smartphone Images (Online) Smartphone Images
• Additional Niche Reports (with a full subscription): Smartphone, Gaming, Space, Google, Android, Camera, Chemicals, Television, Headphones, Global Positioning System, Tablet, Radio, Mobile, Video Editing, SLR, Online Gaming, App, HDTV, 3D Glasses, Camera Accessories, Gaming Apps, Keyboards, Audio, Touchscreen, Console, Presentation, Email, Laptop, Electronics, Stereo and more!



Sample Smartphone Pro Trends

Each Smartphone PRO Trend is on its own slide with implications, a quantified score, and examples linked to online smartphone articles, videos and images. Examples:

Tech-Assisted Advertising Campaigns that blend the offline with the online increase user appeal Implications - As more consumers experience their surroundings with a smartphone in hand, brands are looking to engage with them more than ever. A shift towards online and offline advertising that requires device usage supports consumer behavior rather than fighting against it.
Tech-Assisted Advertising
Campaigns that blend the offline with the online increase user appeal
5 Examples + Score + Implications


Augmented Reality Packaging Brands increase interactivity through virtual reality packaging Implications - The shopping experience is becoming more focused on interactivity, but brands are now taking an even more in your face approach with augmented reality packaging. This shift supports consumer preference for smartphone integration into the product experience as brands compete to deliver the most immersive experience yet.
Augmented Reality Packaging
Brands increase interactivity through virtual reality packaging
5 Examples + Score + Implications


Entertainment Immersion Traditional media gets a virtual overhaul to increase mass appeal Implications - The incorporation of virtual reality into traditional media like TV shows is accelerating its appeal. Incorporation of immersive experiences in rudimentary activities like web browsing is making the technology more applicable and appealing to consumers of all kinds.
Entertainment Immersion
Traditional media gets a virtual overhaul to increase mass appeal
5 Examples + Score + Implications


Appified Sharing The peer-to-peer economy becomes supported by apps for travel or leisure Implications - The influx of consumers living in urban spaces has supported the boom of peer-to-peer culture, which is being streamlined via apps. As everything from ride sharing to travel becomes an opportunity for sharing, the incorporation of apps into the equation further leverages consumer control for decentralized ownership.
Appified Sharing
The peer-to-peer economy becomes supported by apps for travel or leisure
5 Examples + Score + Implications


Digitized Friendship Seeking to maintain and create new bonds, consumers turn to mobile apps Implications - Using technology as a form of bonding, consumers, particularly young people, are turning to apps to help foster and maintain friendships. Helping to track whereabouts and even test the strength of bonds, friendship apps serve to make connections between peers more efficient, reflecting a need to keep track of personal relationships in a more streamlined manner.
Digitized Friendship
Seeking to maintain and create new bonds, consumers turn to mobile apps
4 Examples + Score + Implications


Exclamatory Eco Brands create packaging that overtly preaches sustainability Implications - Many consumers will actively seek out eco-friendly products, and consider doing their part for the environment a point of pride. As such, brands are taking a blatant approach in packaging designs to both lure in green consumers and offer an ego boost to those attracted to the prestige of eco living.
Exclamatory Eco
Brands create packaging that overtly preaches sustainability
4 Examples + Score + Implications


Connected Cleaning Household chores are made easier with the use of apps and mobile technology Implications - Seeking to make household chores less cumbersome, consumers are turning to apps and beacon technology to make such activities more streamlined. Adding features like automation and digital programming to tasks like laundry, consumers are seeking to make chores more digitally adaptable, reflecting a need to stay connected, even during routine, everyday tasks.
Connected Cleaning
Household chores are made easier with the use of apps and mobile technology
4 Examples + Score + Implications


Homespun Hygiene Oral care receives a high-tech overhaul for convenient at-home usage Implications - Seeking to reduce the need for frequent appointments to the doctor or dentist, consumers are turning to products that mimic professional services for a convenient, at-home alternative. Heightening traditional oral care with technology and state-of-the-art tools, consumers are seeking to take a more prominent role in the development of their own health, reflecting a more self-directed approach to well-being.
Homespun Hygiene
Oral care receives a high-tech overhaul for convenient at-home usage
5 Examples + Score + Implications


PLUS 428 more Smartphone PRO Trends and 2,170 examples!



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