ALL > Technology > Smartphone Trend Report


About the Smartphone Report

The Smartphone Trend Report examines the latest technological innovations and breakthroughs penetrating the vast Smartphone industry. In our report, you will find innovative consumer electronics from top Smartphone manufacturers like HTC, Samsung and LG. We also feature niche accessories like customized phone cases and practical docking instruments. With the rising popularity of devices like the iPhone and Android phone, combined with the expansion of wireless and Wi-Fi networks, our research indicates that Smartphone technology is the way of the future and in high demand with consumers.

Who It's For

With so many new phones hitting the market, the technology landscape is more competitive than ever, as companies are vying for a larger market share. Therefore, our report is beneficial to a wide range of companies, from consumer electronic manufacturers to wireless service providers looking for an advantage in the marketplace.

By understanding what Smartphone trends appeal to consumers, companies from advertising firms to marketing managers can better position their brand and leverage emerging patterns in the industry.

The Smartphone Trend Report, last published on Jul 27, 2015, includes 578 PRO Trends and 2,890 examples of smartphone market research and smartphone consumer trends related to: touchscreens, phones, technology, apps, networks and smartphone trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our smartphone research is based on Trend Hunter's crowdsourced smartphone articles and 2,425,000,000 total views of data. [Learn More]

Report Contents

• 578 Smartphone PRO Trends = 578 Powerpoint Pages Smartphone PPT Report
• 2,890 Smartphone Examples

Online Extras With Full Subscription

• 405 Smartphone Videos (Online) Smartphone Videos
• 17,340 Smartphone Images (Online) Smartphone Images
• Additional Niche Reports (with a full subscription): Smartphone, Gaming, Space, Google, Android, Camera, Chemicals, Television, Headphones, Global Positioning System, Tablet, Radio, Mobile, Video Editing, SLR, Online Gaming, App, HDTV, 3D Glasses, Camera Accessories, Gaming Apps, Keyboards, Audio, Touchscreen, Console, Presentation, Email, Laptop, Electronics, Stereo and more!



Sample Smartphone Pro Trends

Each Smartphone PRO Trend is on its own slide with implications, a quantified score, and examples linked to online smartphone articles, videos and images. Examples:

Diagnostic Skincare Consumers begin backing up their skincare routine with hard data Implications - The spheres of beauty and technology have collided in recent years, resulting in cosmetic and skincare solutions that are hi-tech in nature. Consumers are now opting for gadgets and apps that are able to collect and analyze information on everything from their skin type to the products they use. This diagnostic approach to skincare suggests that consumers -- especially those who are wary of chemical consumption or have complex, sensitive skin -- are looking to personalize and tailor their beauty routines to achieve optimal health.
Diagnostic Skincare
Consumers begin backing up their skincare routine with hard data
4 Examples + Score + Implications


Note-Taking 2.0 Consumers make use of tech-powered office supplies Implications - Hybrid stationery supplies allow consumers to have the best of both worlds when it comes to note-taking. Not entirely ready to rely on technological means, consumers are embracing adapted office tools that possess dual functions and enhance productivity in both the digital and physical realm.
Note-Taking 2.0
Consumers make use of tech-powered office supplies
5 Examples + Score + Implications


Straightforward Stationery Consumers take tech-free refuge in simple office products Implications - A natural response to the overwhelming digital age, consumers seek refuge in analog stationery and office supplies that offer simplicity in comparison to their digital counterparts. Rather than integrating the two realms, consumers find solace in the practice of note-taking on physical office supplies as a distraction-free expression of self.
Straightforward Stationery
Consumers take tech-free refuge in simple office products
5 Examples + Score + Implications


Social Stuntvertising Brands mix digital engagement with experiential forms of marketing Implications - Experiential forms of advertising featuring engaging stunts are making a splash in the social media marketing sector. The use of interactive activities in this digital sector resonates with the recent growth of sensory publicity tactics, and as a result, leaves a lasting impression on young consumers.
Social Stuntvertising
Brands mix digital engagement with experiential forms of marketing
4 Examples + Score + Implications


Social Streaming Consumers turn to livestreaming to satisfy content needs Implications - As more and more consumers cut the cord with cable, streaming services have begun to take precedence. Even more specifically, consumers are gravitating to apps that allow them to livestream content to their own followers across multiple networks. Tied in with existing social media platforms, livestreaming becomes a form of interaction that is both non-committal, yet intimate, satisfying a dual consumer need for immediate gratification and transparency.
Social Streaming
Consumers turn to livestreaming to satisfy content needs
4 Examples + Score + Implications


Appified Accessibility Those with disabilities turn to mobile applications for easier navigation Implications - With accessibility for wheelchair users and the disabled still lacking in most public areas, mobile apps are emerging to provide a more efficient way for users to plan out solutions. Providing users with navigation systems and maps that showcase the most accommodating routes, these apps reflect the growing desire to make accessibility in the public sphere more readily available and streamlined.
Appified Accessibility
Those with disabilities turn to mobile applications for easier navigation
4 Examples + Score + Implications


Incognito Social Gen Z gravitates towards anonymous forms of social media Implications - While curating an online identity remains important to younger consumers, they still delight in the opportunity to engage in anonymous or incognito social networks. This preference not only sets Gen Z apart from the millennial generation that precedes them, it also speaks to a desire for social interaction that offers instant, no-strings-attached gratification.
Incognito Social
Gen Z gravitates towards anonymous forms of social media
4 Examples + Score + Implications


Influencer Identity Tweens use social media to their advantage Implications - Living in an age where a social media presence is considered an asset, and one that can potentially lead to a career, has made Gen Z hyper-conscious of their online identity. No longer a frivolous pastime, collecting likes and followers now has very real-world applications. In short, Gen Z not only prefers social media influencers to celebrities, they also consider raising their own level of influence a worthy pursuit of their time.
Influencer Identity
Tweens use social media to their advantage
5 Examples + Score + Implications


PLUS 572 more Smartphone PRO Trends and 2,890 examples!



Boost your smartphone consumer insight!
Three options to kick-start your innovation...


1. Smartphone Trend Report

578 Smartphone PRO Trends
Smartphone Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

Smartphone & 100+ Reports
2013 Trend Report
$1,500

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,460 $1,500
Most Popular - Save 39%