ALL > Technology > Mobile Trend Report


About the Mobile Report

The Mobile Trend Report takes an extensive look at the latest mobile phone trends to hit the market in recent years. In a world where consumers are more frequently downloading, texting and sharing information on their portable phones, it is imperative that businesses are aware of emerging trends. Our research covers everything from new operating software found in Android phones to hip ringtones for mobile devices. As consumers make the switch from cell phone to smartphone, businesses must understand what mobile trends will be popular in the future to gain a competitive edge.

Who It's For

Our data will be valuable to companies that have a presence in the communications industry. Network providers, hardware manufacturers, software engineers, market researchers, product developers and brand innovators will benefit from our extensive collection of crowd-sourced information. Even new mobile phone and wireless service providers trying to compete in the market will gain valuable insight with the Mobile Report, allowing for innovation and creativity to help further their brand presence.

With an abundance of crowd-sourced data and relevant trend research, our Mobile Trend Report will help companies learn from valuable insight and develop innovative products.

The Mobile Trend Report, last published on May 27, 2015, includes 556 PRO Trends and 2,780 examples of mobile market research and mobile consumer trends related to: mobile phones, smartphones, tablets, wireless service, ringtones and mobile trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our mobile research is based on Trend Hunter's crowdsourced mobile articles and 2,371,000,000 total views of data. [Learn More]

Report Contents

• 556 Mobile PRO Trends = 556 Powerpoint Pages Mobile PPT Report
• 2,780 Mobile Examples

Online Extras With Full Subscription

• 389 Mobile Videos (Online) Mobile Videos
• 16,680 Mobile Images (Online) Mobile Images
• Additional Niche Reports (with a full subscription): Smartphone, Gaming, Space, Google, Android, Camera, Chemicals, Television, Headphones, Global Positioning System, Tablet, Radio, Mobile, Video Editing, SLR, Online Gaming, App, HDTV, 3D Glasses, Camera Accessories, Gaming Apps, Keyboards, Audio, Touchscreen, Console, Presentation, Email, Laptop, Electronics, Stereo and more!



Sample Mobile Pro Trends

Each Mobile PRO Trend is on its own slide with implications, a quantified score, and examples linked to online mobile articles, videos and images. Examples:

Digital Disconnect Consumers search for ways to "unplug" and de-stress Implications - The hyper-connectivity of the digital world can be overwhelming, even to consumers who were born into it. As a result, brands have begun promoting products and services that not only encourage more face-to-face interaction, but also personal reflection and contemplation. Overall, this detox approach to social media suggests that consumers are struggling to find a balance between the digital and physical world.
Digital Disconnect
Consumers search for ways to "unplug" and de-stress
6 Examples + Score + Implications


Appified Patrol Consumers take control of their personal safety with mobile app technology Implications - Consumers are turning to mobile apps to help instill a sense of security in a more autonomous manner. Bypassing the need for professional security services, these apps help individuals in vulnerable situations connect and communicate with others through a simple mobile connection. These apps not only aid in dangerous situations while on-the-go, they also give solo travelers greater control over their own safety.
Appified Patrol
Consumers take control of their personal safety with mobile app technology
4 Examples + Score + Implications


Sophisticated Routine Consumers are seduced by the sophistication of routine memberships Implications - Membership-based services, such as communal workspaces or fitness centers, are glamorizing participation by adopting sophisticated aesthetics. By elevating their interiors, these services transform often unpleasant tasks, like working late or exercising, from mundane to enjoyable. Improving the design of the physical spaces also increases the perceived prestige and exclusivity of activities that would otherwise be considered routine, ultimately motivating consumers to keep returning.
Sophisticated Routine
Consumers are seduced by the sophistication of routine memberships
5 Examples + Score + Implications


Convertible Carrier Seeking functionality, travellers turn to bags that are dual-functioning Implications - Seeking to make travel expeditions a little more comfortable, consumers are turning to dual-purpose carriers for added convenience. Easily transformed into products that mimic furnishings like desks or tables, these bags give travelers access to certain conveniences of home in a more compact and easy-to-transport model.
Convertible Carrier
Seeking functionality, travellers turn to bags that are dual-functioning
4 Examples + Score + Implications


Flatpack Carrier Making traveling easier, consumers turn to easy-fold carriers Implications - Seeking to avoid over-sized bags and bulky carriers, travelers are turning to alternative luggage solutions that can fold and collapse into smaller shapes. Travel bags that can be easily tucked and stored in tight spaces reflect a growing consumer need for products that are more accommodating and space-conscious, especially for on-the-go use.
Flatpack Carrier
Making traveling easier, consumers turn to easy-fold carriers
4 Examples + Score + Implications


Compact Camper Lone travelers seek out a more practical mode of overnight accommodation Implications - Prioritizing practicality over space, travelers, particularly those travelling solo, are turning to small and compact campers for easy usage. Moving away from oversized campers or luxe amenities, travelers are seeking out attachments that are more suitable for single usage, reflecting a shift towards travel products that are not only more subtle, but also more functional.
Compact Camper
Lone travelers seek out a more practical mode of overnight accommodation
4 Examples + Score + Implications


Branded Challenge Brands use the mobile interface as a platform to challenge consumers Implications - In an attempt to improve consumer-brand relationships and heighten overall engagement, brands have developed apps that pose specific challenges to users. This type of branded activity reveals that consumers not only enjoy engaging and completing tasks, they also like being rewarded for their efforts.
Branded Challenge
Brands use the mobile interface as a platform to challenge consumers
5 Examples + Score + Implications


Wearable Security Seeking to diffuse threatening situations, consumers turn to wearable devices Implications - Anticipating whether a situation could become dangerous can be taxing, prompting many consumers to turn to wearable devices to instill a sense of security wherever they go. Designed to mimic ordinary accessories, wearable security devices detect and mitigate potential threats in a way that is direct, yet unobtrusive, suggesting that consumers are looking to integrate security measures into their everyday lives as discretely as possible.
Wearable Security
Seeking to diffuse threatening situations, consumers turn to wearable devices
4 Examples + Score + Implications


PLUS 550 more Mobile PRO Trends and 2,780 examples!



Boost your mobile consumer insight!
Three options to kick-start your innovation...


1. Mobile Trend Report

556 Mobile PRO Trends
Mobile Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

Mobile & 100+ Reports
2013 Trend Report
$1,500

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,460 $1,500
Most Popular - Save 39%