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About the Mobile Report

The Mobile Trend Report takes an extensive look at the latest mobile phone trends to hit the market in recent years. In a world where consumers are more frequently downloading, texting and sharing information on their portable phones, it is imperative that businesses are aware of emerging trends. Our research covers everything from new operating software found in Android phones to hip ringtones for mobile devices. As consumers make the switch from cell phone to smartphone, businesses must understand what mobile trends will be popular in the future to gain a competitive edge.

Who It's For

Our data will be valuable to companies that have a presence in the communications industry. Network providers, hardware manufacturers, software engineers, market researchers, product developers and brand innovators will benefit from our extensive collection of crowd-sourced information. Even new mobile phone and wireless service providers trying to compete in the market will gain valuable insight with the Mobile Report, allowing for innovation and creativity to help further their brand presence.

With an abundance of crowd-sourced data and relevant trend research, our Mobile Trend Report will help companies learn from valuable insight and develop innovative products.

The Mobile Trend Report, last published on Sep 02, 2015, includes 694 PRO Trends and 3,470 examples of mobile market research and mobile consumer trends related to: mobile phones, smartphones, tablets, wireless service, ringtones and mobile trends.

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trend research methodology

Methodology

Our mobile research is based on Trend Hunter's crowdsourced mobile articles and 2,453,000,000 total views of data. [Learn More]

Report Contents

• 694 Mobile PRO Trends = 694 Powerpoint Pages Mobile PPT Report
• 3,470 Mobile Examples

Online Extras With Full Subscription

• 486 Mobile Videos (Online) Mobile Videos
• 20,820 Mobile Images (Online) Mobile Images
• Additional Niche Reports (with a full subscription): Smartphone, Gaming, Space, Google, Android, Camera, Chemicals, Television, Headphones, Global Positioning System, Tablet, Radio, Mobile, Video Editing, SLR, Online Gaming, App, HDTV, 3D Glasses, Camera Accessories, Gaming Apps, Keyboards, Audio, Touchscreen, Console, Presentation, Email, Laptop, Electronics, Stereo and more!



Sample Mobile Pro Trends

Each Mobile PRO Trend is on its own slide with implications, a quantified score, and examples linked to online mobile articles, videos and images. Examples:

Pharmacy 2.0 Pharmaceutical companies enter the digital age with brand-new marketing efforts Implications - In an effort to battle misconceptions about the pharmaceutical industry, many companies have made sure to cultivate a digital, technology-focused presence. Whether it's digital campaigns that appeal to millennials, or mobile apps that make products more accessible, these efforts work to establish pharmaceutical brands as an empowering force in the health industry.
Pharmacy 2.0
Pharmaceutical companies enter the digital age with brand-new marketing efforts
4 Examples + Score + Implications


Unplugged Kinship Brands marketing to families place the spotlight on digital disconnect Implications - Constant connection is often seen as something that detracts from time shared between family members. In response, modern marketing strategies are exploring a new direction wherein technology is demonized. By playing up a romantic notion of what families were like "pre-technology," brands can build trust with family-oriented consumers.
Unplugged Kinship
Brands marketing to families place the spotlight on digital disconnect
4 Examples + Score + Implications


Customized Cord-Cutting Streaming media becomes more personalized to target young consumers Implications - Cord cutting already satisfies a few key values of the youth generation, such as convenience and lack of commitment. Adding to the appeal is the integration of complete customization. This speaks to the Millennial and Centennial motivation to live a curated life that ties seamlessly into their personal brand.
Customized Cord-Cutting
Streaming media becomes more personalized to target young consumers
4 Examples + Score + Implications


Multi-Sensory Gaming Children's gaming evolves to become more immersive Implications - Moving beyond the use of multi-screens in gaming, brands are turning to multi-sensory features to elevate the experience. By incorporating augmented technology and digital projections, brands are seeking to draw in easily impatient young consumers with devices that demand more engagement and sensory participation. This ultimately reflects a shift in the evolution of gaming towards more immersive experiences.
Multi-Sensory Gaming
Children's gaming evolves to become more immersive
4 Examples + Score + Implications


Youth-Targeted Stream Streaming services offer educational content for younger consumers Implications - No longer a media platform just for adults, streaming content has become a source of entertainment for all ages, including younger generations. Realizing this shift in the market, brands are adapting online content to cater kids and teens in a more targeted manner. By offering specialized platforms and educational content, networks are not only aiming to appease young consumers, but also parents who are looking for a more appropriate and academic sources of entertainment.
Youth-Targeted Stream
Streaming services offer educational content for younger consumers
4 Examples + Score + Implications


Wellness Sharing Consumers use social sharing as an incentive to get healthy Implications - In the social media age, consumers are frequently sharing their fitness goals and progress. In addition to fitness, consumers are now also being encouraged to share their lifestyle and health habits. The social approach to health not only creates a sense of accountability in consumers, but also puts the emphasis on preventative measures.
Wellness Sharing
Consumers use social sharing as an incentive to get healthy
4 Examples + Score + Implications


Matchmaking Adulthood Big and small decision making takes a page from Tinder Implications - As Millennials reach adulthood and more important decisions need to be made, the question of how to capture the generation with a notoriously low attention span becomes more pressing. As a result, many organizations are implementing gamified, Tinder and Uber-style systems for purchasing, and for big decision making. This speaks to the Millennial desire to maintain personal brand, and for quick and easy tech transactions.
Matchmaking Adulthood
Big and small decision making takes a page from Tinder
6 Examples + Score + Implications


Influencer Entrepreneurship Influencers expand their reach by creating platforms of their own Implications - A social influencer is widely recognized as someone who has achieved fame by sharing original content on established social networks. As these self-created online personalities continue to expand their range, they are going above and beyond simply partnering with brands. In fact, they are going as far as developing or investing in social platforms of their own, encouraging others to create and share their own content in the process. Projects backed by social influencers will have both authenticity and legitimacy, giving them a higher chance of breaking through the noise.
Influencer Entrepreneurship
Influencers expand their reach by creating platforms of their own
4 Examples + Score + Implications


PLUS 688 more Mobile PRO Trends and 3,470 examples!



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