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About the Mobile Report

The Mobile Trend Report takes an extensive look at the latest mobile phone trends to hit the market in recent years. In a world where consumers are more frequently downloading, texting and sharing information on their portable phones, it is imperative that businesses are aware of emerging trends. Our research covers everything from new operating software found in Android phones to hip ringtones for mobile devices. As consumers make the switch from cell phone to smartphone, businesses must understand what mobile trends will be popular in the future to gain a competitive edge.

Who It's For

Our data will be valuable to companies that have a presence in the communications industry. Network providers, hardware manufacturers, software engineers, market researchers, product developers and brand innovators will benefit from our extensive collection of crowd-sourced information. Even new mobile phone and wireless service providers trying to compete in the market will gain valuable insight with the Mobile Report, allowing for innovation and creativity to help further their brand presence.

With an abundance of crowd-sourced data and relevant trend research, our Mobile Trend Report will help companies learn from valuable insight and develop innovative products.

The Mobile Trend Report, last published on Oct 29, 2014, includes 428 PRO Trends and 2,140 examples of mobile market research and mobile consumer trends related to: mobile phones, smartphones, tablets, wireless service, ringtones and mobile trends.

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trend research methodology

Methodology

Our mobile research is based on Trend Hunter's crowdsourced mobile articles and 2,124,000,000 total views of data. [Learn More]

Report Contents

• 428 Mobile PRO Trends = 428 Powerpoint Pages Mobile PPT Report
• 2,140 Mobile Examples

Online Extras With Full Subscription

• 300 Mobile Videos (Online) Mobile Videos
• 12,840 Mobile Images (Online) Mobile Images
• Additional Niche Reports (with a full subscription): Smartphone, Gaming, Space, Google, Android, Camera, Chemicals, Television, Headphones, Global Positioning System, Tablet, Radio, Mobile, Video Editing, SLR, Online Gaming, App, HDTV, 3D Glasses, Camera Accessories, Gaming Apps, Keyboards, Audio, Touchscreen, Console, Presentation, Email, Laptop, Electronics, Stereo and more!



Sample Mobile Pro Trends

Each Mobile PRO Trend is on its own slide with implications, a quantified score, and examples linked to online mobile articles, videos and images. Examples:

On-the-Go Crafting Art activities are made more portable to offer kids on-the-go engagement Implications - Seeking to occupy kids while on-the-go, parents are turning to portable arts and crafts activities for efficiency. Offering products like coloring books and drawing sets that can be easily packed up and carried around, brands are allowing kids to express their artistic side beyond the comforts of their own home.
On-the-Go Crafting
Art activities are made more portable to offer kids on-the-go engagement
4 Examples + Score + Implications


Charitable Co-Branding Brands use the popularity of collaborations to show off a charitable side Implications - Celebrities and brands are collaborating to create products and events that serve a socially conscious function. As partnerships tend to attract attention on that basis alone, more brands are using these opportunities as a way to display a charitable side of their company through donation or fundraising.
Charitable Co-Branding
Brands use the popularity of collaborations to show off a charitable side
5 Examples + Score + Implications


Oversized Entertainment Despite a shift towards mobile tech, TV size grows to meet consumer demand Implications - Despite the rise of handheld tech devices, the traditional size of consumer televisions are growing to take up more space. This shift towards larger, more immersive in-home experiences comes about as a differentiation from small-screen mobile devices.
Oversized Entertainment
Despite a shift towards mobile tech, TV size grows to meet consumer demand
7 Examples + Score + Implications


Car-Branded Tech Auto manufacturers partner with tech brands to deliver luxury accessories Implications - The incorporation of high end technologies into automobiles is becoming commonplace, but the further extension of car branding into the tech industry is gaining traction. This wave of auto-branded tech products further extends the link between auto ownership and lifestyle.
Car-Branded Tech
Auto manufacturers partner with tech brands to deliver luxury accessories
4 Examples + Score + Implications


Tech-Assisted Advertising Campaigns that blend the offline with the online increase user appeal Implications - As more consumers experience their surroundings with a smartphone in hand, brands are looking to engage with them more than ever. A shift towards online and offline advertising that requires device usage supports consumer behavior rather than fighting against it.
Tech-Assisted Advertising
Campaigns that blend the offline with the online increase user appeal
5 Examples + Score + Implications


Sustainable Grocery Food retailers adopt sustainable practices to showcase eco awareness Implications - Seeking to showcase a sense of environmental awareness, food retailers and supermarkets are turning to sustainable practices for public appeal. Using alternative energy and zero-waste policies to illustrate a commitment to environmental causes, familiar retail settings are taking a more forthright step to showcase participation in environmental issues. This reflects a growing desire to integrate eco awareness into routine, everyday practices.
Sustainable Grocery
Food retailers adopt sustainable practices to showcase eco awareness
4 Examples + Score + Implications


Augmented Reality Packaging Brands increase interactivity through virtual reality packaging Implications - The shopping experience is becoming more focused on interactivity, but brands are now taking an even more in your face approach with augmented reality packaging. This shift supports consumer preference for smartphone integration into the product experience as brands compete to deliver the most immersive experience yet.
Augmented Reality Packaging
Brands increase interactivity through virtual reality packaging
5 Examples + Score + Implications


Communal Travel Crowdsourced and shared travel becomes a cost-effective means for exploration Implications - The inherently social nature of travel is being supported by apps and programs that foster a crowdsourced, communal experience. Everything from accommodations to tours are being upgraded to reflect a growing preference for a peer-to-peer experience, which decreases cost and a need to rely on traditional means like travel agents.
Communal Travel
Crowdsourced and shared travel becomes a cost-effective means for exploration
5 Examples + Score + Implications


PLUS 422 more Mobile PRO Trends and 2,140 examples!



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